• Responsible for the comprehensive marketing strategy, implementation, and operations for the CounselLink business segment. Measured by driving revenue growth, customer acquisition, and retention.• Generate and optimize the sales pipeline across all market segments to support business financial targets. Prepare and present results and ROI analysis to executive leadership on a quarterly basis.• Spearhead Sales Enablement initiatives: Collaborate closely with sales leaders, representatives, and key stakeholders to align marketing campaigns and initiatives with sales objectives.• Oversee the development and execution of a data-driven, multi-channel marketing approach, incorporating ABM tools (e.g., Sendoso, Outreach, Demandbase) with personalization to engage target accounts, accelerate pipeline velocity, and improve win rates.• Direct the nationwide event strategy, ensuring optimal ROI. Equip sales teams with relevant marketing collateral and tools for in-person trade shows, sponsorships, networking events, and virtual experiences.• Leverage and continually refine the direct-mail channel strategy to create both new business opportunities and enhance customer retention efforts.• Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement to drive marketing excellence.• Manage and allocate the marketing budget strategically, ensuring maximum impact and ROI across all marketing initiatives and channels.

• Responsible for the marketing strategy, implementation, and operations for the mid-sized law firm business segment. Measured by driving revenue and customer success.• Generate mid-market sales pipeline to support business financial targets. Prepare results and ROI for senior leadership on a quarterly basis. • Sales Enablement: Align with mid-market sales leaders, sales reps, and stakeholders on marketing-related campaigns and initiatives.• Responsible for the nationwide event strategy and ROI. Support reps with marketing collateral and tools for in-person trade shows, sponsorships, networking environments, and virtual experiences. • Utilize ABM tools (Sendoso, Terminus, Salesloft, etc.) with personalization to engage target accounts, accelerate pipeline, and improve win rates.• Leverage and optimize the gifting channel to create both new business and retention opportunities.

• Develop and execute on the digital marketing strategy for Belden's Americas smart building platforms. Strong focus on the overall online customer experience. • Develop and implement campaigns, programs and processes to generate and increase digital funnel in both ABM and demand gen tactics.• Experienced in complex, enterprise website migrations involving multiple brands, system integrations, and stakeholders.• Experienced in authoring complex website migrations including product pages, custom components, redirects, and forms while adhering to brand standards. • Analyze, report, and provide input on improvement for digital campaigns across multiple channels.• Manage multiple 3rd party vendors supporting digital initiatives.• Proficient in enterprise level content management systems, marketing automation, and customer relationship management platforms.• Align with internal and external stakeholders to project manage initiatives relating to marketing campaigns and overall digital transformation.• Responsible to improve quality of qualified leads, develop multi-touch email nurturing campaigns, and lead scoring.• Responsible for smart building social media strategy. Execute organic, paid, and contest initiatives on primary social channels.

• Responsible for the oversight of all content marketing initiatives across multiple platforms and formats to drive engagement, retention, leads, sales and positive customer behavior. • Excels in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

• Developed the strategies, sales scripts, and enablement tools for primary growth initiatives. Responsible for our monthly inquiries (leads) growing 683%, monthly applications (opportunities) growing 278% and our annual student numbers (closed/won) growing 124% over seven years.• Pioneered the Communications Department from the ground up, including personally recruiting, mentoring and leading the team from two to eleven full-time staff over seven years.• Excellent presentation, verbal and written communication skills, including networking and public speaking. • Delivered strategic planning, critical thinking and creativity in story-telling, as well as tactical results.• Created and distributed marketing collateral across all platforms to build brand awareness, promote programs, and engage online community.• Responsible for issues management and crisis communications.• Spokesperson; worked with local media to raise organization’s profile in the city.

• Established success principles through door-to-door sales (i.e. goal setting, positive attitude, self-motivation and scheduling an 80+ hour work week).• Executed all ordering, inventory, accounting, scheduling, sales, and delivery in personal business.• Exceeded all sales quotas and goals. Never lost a head to head sales competition.