In 1996, created a dynamic virtual agency format for experienced communications professionals to serve construction/design, B2B, health care, financial services, food, tourism sectorsHighlights included helping:* a national Glide-out shelving company redefine its branding and improve lead generation for its franchisee system ( ShelfGenie )* a world class food industry contract manufacturer find its pivotal Graphic Identity at just the right time ( Hearthside Foods )* a financial services startup grow to $50 million annually within three years before being acquired (Stateside Capital, now Churchill Stateside Group )* an industrial lighting agency and a design lighting firm navigate through the culture change and brand redefinition of a successful merger ( Lighting Associates )* a national lighting distributor redefine its branding ( E. Sam Jones )* a wireless outdoor lighting control company redefine its branding then expand with a re-seller program into new vertical markets and countries ( OutdoorLink )* an award-winning builder finally find his definitive branding ( UPPERCUT Homes )* a large metro plumbing services company redefine its branding ( Plumbing Express )* a fractional Chief Marketing Officer team launch their new collaborative firm ( ElevateCMO )* a skilled tooth-maker launch a high-end dental lab network ( Adar Dental Labs )* a rural city and county come together to forge it first comprehensive tourism campaign ( Griffin+Spalding Business & Tourism Association )* a medical specialty practice grow from two to 29 locations within five years (Sleep Sciences)* a financial services startup grow to current breakeven status within fifteen months (Tower Tax Credits)* a regional hospital thwart a hostile corporate take-over, then go on to increase utilization for Advanced Surgical Services, Advanced Diagnostic Imaging, Trauma Care, Women’s Center through comprehensive advertising campaigns (Bradley Memorial Hospital)

Named Vice President and Partner of The Latimer Agency by age of 30. Focused on major accounts, the agency’s overall creative product and business development. In this tenure, developed a thorough understanding of the value and power of outsourced relationships.* Responsible for planning and managing multiple retail automotive and video co-op advertising budgets totaling $6 million annually * Wrote music and managed the 1992 Tennessee Hospital Association campaigns of the year for Bradley Memorial Hospital. The campaigns helped achieve record revenues and was later featured in book “The Healthcare Customer Service Revolution”* Managed B2B launch campaigns for Spear Clear Pressure Sensitive Labels and Metaugus Flavors and Fragrances* Outsourced the entire media buying function, cutting overhead while improving departmental profitability and service