Rob Wang Email & Phone Number

Mt. Pleasant

Central Michigan

Developed innovative marketing plan to establish and reinforce the Chippewa River District Library brand, increased visibility of resources, patron count, use of library resources, and circulation of library materials; created a strategy for an interactive online and social media presence designed to engage patrons and provide easier access to materials; managed staff, multiple budgets, and grant funds; and organized internal and external communications.Selected Contributions:Increased the number of library card holders each year by over 5%Increased circulation of library materials each year by over 6,000 unitsIncreased program attendance each year by 30%Increased the visibility and value of librarians in the local area by getting them actively involved in leadership roles in key community groupsSpearheaded a localized “Geek the Library” awareness campaign; listed by O.C.L.C. (Online Computer Library Center, Inc., a nonprofit, membership, computer library service and research organization) as one of the most successful “Geek the Library” campaigns in the United States; invited by O.C.L.C. to the 2014 national Public Library Association’s National Conference to lead workshops on using “Geek the Library” to engage your community; hosted webinar for O.C.L.C. on building a Social Media campaign around “Geek the Library”Achieved front page newspaper coverage over 12 times in the past 12 monthsCreated Social Media presence, managed all Social Media activityLaunched a new, mobile friendly library websiteLed the CRDL professional team through Strategic Planning processDesigned and managed a public relations initiative to pass an operating millage that received over 80% of the public voteSupervised programming, marketing, and intern staff

Define strategy for and developed, executed, and managed comprehensive marketing and promotional plans encompassing integrated initiatives designed to penetrate and expand targeted markets; communicated with clients, management, and internal departments to coordinate overall efforts in accordance with company goals and objectives; played integral role in the development and implementation of community events and activities; lead and directed forward-thinking marketing and promotional teams; prepared and managed programming, marketing, and promotions budget; developed websites and online promotional material as well as creative print and online marketing collateral.

Work within a team environment to carry out a full range of marketing functions; established and executed social media promotions and marketing programs; negotiated and collaborated with brand marketing and account partners to create and customize programs that improves sell-through for target markets.

Program Director and Air Personality at WMKC / WCKC FM.