Robert Yanks Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Leveraged 10+ years of marketing experience and industry relationships to build Righteous Agency from the ground upWon the business of 13 clients across a range of industriesManage a team of six with diverse skill sets to provide full-service marketing expertise for our clientsLead all efforts in marketing strategy, brand strategy, integrated campaigns, account management, and media strategyCreated $2M+ in new revenue for a client in the jewelry industry by building an e-commerce website and implementing SEO & PPC strategiesGrew a food industry client’s average daily orders from 100 per day to more than 300 per day through the implementation of an online ordering system, integration with third-party delivery apps, and a multi-channel digital, social, and e-mail marketing strategy

Greater Atlanta Area

Clients: IHG, Ferrari, Maserati, Peach Pass, Children’s Healthcare of Atlanta, Cheribundi, Regency Properties, Alliance, Georgia Agriculture, NCH Healthcare System, New BusinessExecutive level manager responsible for client relations and new businessGrew company revenue from $1M to $2.5M in two yearsStabilized 11 client partnerships and grew total active client partnerships to 24 accountsLed all client partnerships including IHG, Peach Pass, Children’s Healthcare of Atlanta, Ferrari, Maserati, Cheribundi, and moreResponsible for all strategic media planning and buying including an $850k plan for Georgia PeachPass and a $250k plan for Georgia AgricultureCreated and launched a rebrand for our Cheribundi partners, including the creation of a new e-commerce website that allowed our clients to sell directly to consumers for the first timeWorked with our partners, Children’s Healthcare of Atlanta, to build two new e-commerce websites, which led to record donations for their Halloween Buy A Boo and Holiday Mailbox Brigade fundraisersGrew the Alliance Properties business from $35k to over $225k annuallyIdentified, strategized, and pitched new business opportunities including leading and submitting RFP responsesCreated and enforced a project management process including the implementation of a new digital management platformEstablished rules and templates for the creative and media brief processesManaged and mentored a team of up to seven Account Managers ranging in titles from Account Director to Account Coordinator

Greater Atlanta Area

Knoxville, Tennessee Area

Clients: Meineke, Maaco, Take 5, CARSTAROversaw brand positioning, strategy, media, and national campaigns forMeineke, Maaco, Take 5 and CARSTARStrategized and launched integrated grand opening campaigns for 50+ locations across all four brands and regionsIdentified opportunities to grow client business including the upsell of 18 grand opening campaigns accounting for more than $350k in new businessBuilt custom data & analytics platforms for each brand that included live campaign results and sales data that could be traced to our campaigns.Managed three TV shoots and productions including one directed by MichaelBay in collaboration with ParamountEnsured creative for TV, radio, social, websites, e-blasts, digital, outdoor, direct mail, and PR were strategically on brandMonitored integrated campaign performance while leveraging data and analytics to optimize and enhance resultsManaged and mentored a team of up to six Account Managers ranging in titles from Account Supervisor to Junior Account Executive

Greensboro/Winston-Salem, North Carolina Area

Clients: USAA, New BusinessReviewed all creative tactics through various stages of production for accuracy and adherence to USAA Brand Guidelines.Oversaw creative campaigns and production projects for all 59 USAA Affinity groups.Worked on all five USAA service lines and was responsible for producing 30% of all advertising activations nationallyLed the USAA Affinity Credit Card Digital, Direct Mail and Outdoor teams while also contributing to brand workDeveloped a competitive market analysis and made ongoing adjustments to identify potential business opportunities.Wrote creative briefs and job starters for Affinity Group related, multi-channel creative campaigns.Coordinated and prepared necessary materials/agendas for weekly client status meetings.Identified and pitched potential new business opportunities, including Capri Sun, as a member of the New Business team.

Greater Atlanta Area

Client: AT&TCoordinated AT&T’s promotional advertising efforts for radio, digital, outdoor, print, and social mediaCollaborated with AT&T Marketing Managers to determine proper messaging strategy and creative recommendationsManaged and mentored a team of up to five Account Managers ranging in titles from Junior Account Executive to InternDirected the Lifeline team and the production, tracking, and quality control of its advertisements nationwideDirected advertising efforts in the West and Northeast regions of the countryCreated briefs and production timelines for prominent campaigns including AT&T’s first-ever regional radio strategyLed the marketing efforts for a campaign in Arizona announcing a $500M+ infrastructure investment that contributed to a gain in market shareLed weekly status and strategy calls with clients, media buyers, and the accounts team.

Miami/Fort Lauderdale Area

Client: AutoNationExecuted tactics for TV, radio, digital, print, OOH, search and POP advertising.Maintained working relationships and tactical communications with 30+ clients in 10 markets across the US.Managed and mentored a team of up to three Account Managers ranging in titles from Account Coordinator to InternDeveloped marketing and advertising strategies based on market performance in regional DMAs.Worked with clients to aggressively position merchandising based on inventory, competitor initiatives and research.Provided ongoing reporting of campaign results, implications and recommended action steps.Created presentation decks, creative briefs, POP kits and ad templates for national use on our Corporate Team.Strategized effective branding methods for the AutoNation luxury brand dealership line.

Miami/Fort Lauderdale Area

Client: AutoNationWork with Account Executives to provide clients with print and digital advertising materials in a timely manner.Monitor and report competitive actions and/or initiatives.Ensure all creative has passed through proper approval and legal channels.

Tel Aviv, Israel

Created advertising and strategic plans targeting college students in southeastern US.Managed social media and started a blog with nearly 8,000 followers and 90,000 views in nine months.Conducted primary research for product development and secondary research for business development.Planned and strategized a plethora of marketing materials in order to publicize the company’s brand.

Gainesville, Florida Area

Coordinated the company’s launch, advertising and research efforts at the University of Florida.Organized and conducted focus groups concentrating on product development and target market research.

Gainesville, Florida

Directed a “Street Team” that used event promotion and guerrilla marketing to boost RecSports registrations by 30%.Managed social media accounts and more than doubled the number of Facebook followers.Executed all print advertising and oversaw its distribution.Sold sponsorships to local businesses as part of a community outreach program.

Fort Lauderdale, Florida

Completed comprehensive 12-week rotation through various departments in the full service agency.Shadowed within the account services department.Assisted Account Executives with the execution and management of client services and deliverables.Created proposals and estimates for clients including Broward College, National Deli, and Offerdahl’s Cafe Grill.