Robert Yanks Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Leveraged 10+ years of marketing experience and industry relationships to build Righteous Agency from the ground upWon the business of 13 clients across a range of industriesManage a team of six with diverse skill sets to provide full-service marketing expertise for our clientsLead all efforts in marketing strategy, brand strategy, integrated campaigns.

Greater Atlanta Area

Clients: IHG, Ferrari, Maserati, Peach Pass, Children’s Healthcare of Atlanta, Cheribundi, Regency Properties, Alliance, Georgia Agriculture, NCH Healthcare System, New BusinessExecutive level manager responsible for client relations and new businessGrew company revenue from $1M to $2.5M in two yearsStabilized 11 client partnerships and grew total active.

Greater Atlanta Area

Knoxville, Tennessee Area

Clients: Meineke, Maaco, Take 5, CARSTAROversaw brand positioning, strategy, media, and national campaigns forMeineke, Maaco, Take 5 and CARSTARStrategized and launched integrated grand opening campaigns for 50+ locations across all four brands and regionsIdentified opportunities to grow client business including the upsell of 18 grand opening campaigns.

Greensboro/Winston-Salem, North Carolina Area

Clients: USAA, New BusinessReviewed all creative tactics through various stages of production for accuracy and adherence to USAA Brand Guidelines.Oversaw creative campaigns and production projects for all 59 USAA Affinity groups.Worked on all five USAA service lines and was responsible for producing 30% of all advertising activations nationallyLed the USAA.

Greater Atlanta Area

Client: AT&TCoordinated AT&T’s promotional advertising efforts for radio, digital, outdoor, print, and social mediaCollaborated with AT&T Marketing Managers to determine proper messaging strategy and creative recommendationsManaged and mentored a team of up to five Account Managers ranging in titles from Junior Account Executive to InternDirected the.

Miami/Fort Lauderdale Area

Client: AutoNationExecuted tactics for TV, radio, digital, print, OOH, search and POP advertising.Maintained working relationships and tactical communications with 30+ clients in 10 markets across the US.Managed and mentored a team of up to three Account Managers ranging in titles from Account Coordinator to InternDeveloped marketing and advertising.

Miami/Fort Lauderdale Area

Client: AutoNationWork with Account Executives to provide clients with print and digital advertising materials in a timely manner.Monitor and report competitive actions and/or initiatives.Ensure all creative has passed through proper approval and legal channels.

Tel Aviv, Israel

Created advertising and strategic plans targeting college students in southeastern US.Managed social media and started a blog with nearly 8,000 followers and 90,000 views in nine months.Conducted primary research for product development and secondary research for business development.Planned and strategized a plethora of marketing materials in order to.

Gainesville, Florida Area

Coordinated the company’s launch, advertising and research efforts at the University of Florida.Organized and conducted focus groups concentrating on product development and target market research.

Gainesville, Florida

Directed a “Street Team” that used event promotion and guerrilla marketing to boost RecSports registrations by 30%.Managed social media accounts and more than doubled the number of Facebook followers.Executed all print advertising and oversaw its distribution.Sold sponsorships to local businesses as part of a community outreach program.

Fort Lauderdale, Florida

Completed comprehensive 12-week rotation through various departments in the full service agency.Shadowed within the account services department.Assisted Account Executives with the execution and management of client services and deliverables.Created proposals and estimates for clients including Broward College, National Deli, and Offerdahl’s Cafe Grill.