Robert Yarborough Email & Phone Number

New York, NY, US

• In this role I work closely with key stakeholders, developing a comprehensive long-term licensing strategy. While overseeing the development of all licensing products from concept to final production. As a key member.
• My team successfully oversees the licensing product development process, significantly contribute to best products that drives business growth.
• Ideating and generate new licensed product ideas to strengthen brand identity.
• Creating clear guidelines and providing partners with resources, contribute to the successful creation of products for consumers across various markets.
• Considering cultural nuances and market-specific preferences when adapting style guides and assets for international partner’s needs.
• Lead the revamping our entire library of characters, creating a gold standard our character library, and expansion of our new characters. Maintaining consistency across our Santaverse, contributed to the visual.

• Overseeing the development of all licensing products from concept to final production.
• My team successfully overseeing each stage of the licensing product development process, they significantly contribute to the creation of appealing and marketable products that resonate with consumers and drive.
• Coordinating with partners, manufacturers and suppliers to ensure smooth production processes and timely delivery.
• Orchestrating routine team to brainstorm and generate new licensing product ideas based on market trends, consumer preferences, and brand identity.
• Identify potential partnerships and collaborations that align with your company's goals and values.Creative directing and developing of all style guide and asset creations for Lumistella.
• Playing a pivotal part in maintaining brand consistency and quality throughout the licensing product development cycle.

• Brand managing and working with licensing, entertainment, fashion, and consumer product clients. Developing a wide range of consumer products assortment.
• Brand and product developing for companies including Disney, Lego, Marvel, Lucas film, Universal, Warner Brothers, Hasbro, Adidas, for retailers Target, Walmart, Burlington, Forever21, and Macy’s.
• Communicating with manufacturers and delivering mechanicals, working with business and marketing groups.

Greater New York City Area

• Creative Director/brand manager for the 35-year-old legacy brand Strawberry Shortcake.
• Oversaw all creative asset management style guides, marketing materials, campaigns, and asset distribution, to support consumer products, marketing, advertising, and brand management needs.
• Devised the global creative strategy, harmonizing all lines of business across five major regions: the US, Brazil, Spain, France, and Canada.
• Effectively rejuvenated the brand to resonate with contemporary consumers, spanning various categories and platforms such as Toys, Publishing, Apps, Social Engagement, and Show Content Development.
• Pioneered the revitalized design of the iconic "Purple Pie" character, a reimagination that made its debut through comic books, apps, and collectible toys.

Greater New York City Area

• Launched a niche clothing line that was sold into hundreds of retailers across the United States, and abroad.
• Built a strong web based business with DrJays.com and company dotcom.
• Owned operated and spearheaded the retail growth, sales, marketing, advertisement, social media management, promotions, product placement, manufacturing, quality control, shipping, customer service, website.
• Seen on VH1, MTV, Shade 45, Sway in the Morning, NY1, and numerous magazines including XXL famously know for highlighting the most notable brands.

Greater New York City Area

• Creative lead behind a 37-million-dollar growth in soft lines apparel, home, and accessories. Through challenging new product categories, showing innovation, and initiated dynamic creative pitches for Walmart, TRU.
• Brand managed Mattel’s entire preschool brands, Thomas, Fisher Price, Bob the Builder, Mike the Knight, and Barney on Soft lines apparel, home, and accessories and Hard lines toys, for North America and Canada for over.

New York, NY

• Spearheaded a cutting-edge design studio that excelled in crafting assets, designing collateral, corporate branding, websites, digital presentations, marketing strategies, and materials.
• Orchestrated brand and product development for esteemed clients such as Joester Loria Group, Simmons Jewellery, The YMCA, Iconix, Marvel, and Nickelodeon.
• Pioneered client presentations enriched with innovative B2B creative solutions.

New York, New York

• Led the consumer products driver categories: Apparel, Home, and Accessories for Nickelodeon, Comedy Central, and Paramount.
• Operated and managed the product development process, with an excess of 120,000 product SKUs a year, for the company’s biggest brands: SpongeBob, Dora, Rugrats, South Park and a long list of others including movie and.
• Spearheaded all style guides/fast fashions asset creations, created as an in-house agency.
• Managed a team of 10 plus talented designers and interns.