Bob Zappi Email & Phone Number

Entrepreneurial and Marketing Success As founder and CEO of the Integrated Marketing Agency, Catalyst International, Bob’s vast experience in both client and agency capacities gives him expert insight into the various components of integrated marketing communications, including various forms of advertising, social media, multi-channel marketing, experiential marketing, strategic branding and research. This experience is with dynamic and growing brands in the entertainment, telecomm, technology and financial services industries. Clients include Disney, Kimberly-Clark, Western Union, American Express, AT&T, Bank of America, GlaxoSmithKline, Pfizer, PNC Bank, ADP, McGraw-Hill and FujiFilm. He has a successful track record of increasing sales built on analysis and understanding of critical customer insight and business drivers. His ability to navigate highly matrixed organizations and persuade diverse stakeholders to support new marketing initiatives has led to business success for his clients.Bob has been a speaker at industry conferences for the DMA and SPA as well as national sales meetings for his clients. His work for Kraft General Foods and Western Union has been recognized with marketing industry awards.Bob was also a Finalist in the prestigious Ernst & Young Entrepreneur of the Year Award.Postgraduate and Undergraduate Teaching ExperienceBob has been an Adjunct Professor at New York University’s School of Continuing and Professional Studies where he taught Master’s degree level courses in marketing. He currently is an Adjunct Professor at Palm Beach Atlantic University where he teaches Marketing and Business Research.

Listed skills include Cross Functional Team Leadership, Program Management, Competitive Analysis, Strategy, and 23 others.