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Accomplished leader with startup, midsize, and Fortune 500 business experience complemented by digital content creation, content development, brand development, market share growth, executive management, and sustainable revenue optimization.Adept at utilizing an entrepreneurial mindset, and strong business acumen to foresee and respond to shifts in consumer behavior. Stellar track record of negotiating and forging mutually beneficial partnerships with key internal/external stakeholders. Decisive leader with a keen focus on cultivating skills of cross-functional teams through inspiring leadership and interactive training. History of success in leading innovative content development strategies for diverse media companies. Recognized for transforming businesses and driving growth by positioning as early adopters of disruptive platforms and digital formats. Expert in managing budgets into award-winning content by attracting top talent and advertisers. Trusted advisor; known for identifying media organization requirements and providing valuable insights on evolving globalized market and brand trends.𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦▪ Creative architect in the launch of a national 24/7 cable network, Outside TV, from concept in 5 months. Grew it into a digital-first media company with the industry-leading portfolio of premium content and service offerings across platforms. ▪ Achieved consistent year-over-year, double-digit revenue growth, agreements with major distributors, and acquisition by Pocket Outdoor Media in 2021.▪ Led the post-merger integration to create Outside Studios, the leading premium video producer and creator of award-winning content within the adventure sports and lifestyle video content category. ▪ Launched one of the first FAST channels in 2017. Introduced live programming on the channel in 2021 and built the slate through key partnerships. Scaled distribution which totaled +14 partners in 2023.▪ Built sports network’s robust digital presence, including streaming distribution across Amazon, Apple TV, Android, Xumo, and Roku. Secured exclusive deals with content innovators.▪ Created production team that won 2016 National Sports Emmy for Outstanding Camera Work as well as several Cablefax and AdWeek awards.▪ Winner of 5 National Sports Emmy Awards.
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FounderGreylock Advisors Jan 2024 - PresentGreylock Advisors offers functional expertise and hands-on industry knowledge across a broad range of services for sports industry (leagues and teams), media and digital based companies. Services include Creative development & production, Executive Leadership, Brand & Marketing Strategy, and overall strategic consulting. -
Advisory Board MemberAlpen Bike Capsule Jul 2023 - PresentCharlottesville, Va, UsALPEN is fast emerging as the industry leader in premium, frictionless mobility E-Bike App rentals allowing consumers to use their technology integrated E-bikes where they live, work and play.https://alpenbike.app/ -
Vice President Programming & Production Outside StudiosOutside Feb 2021 - Nov 2023Boulder, Colorado, Us𝘖𝘶𝘵𝘴𝘪𝘥𝘦 𝘚𝘵𝘶𝘥𝘪𝘰𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘷𝘪𝘥𝘦𝘰 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘳 𝘰𝘧 𝘢𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦 𝘴𝘱𝘰𝘳𝘵𝘴 𝘢𝘯𝘥 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 82𝘔+ 𝘷𝘪𝘦𝘸𝘦𝘳𝘴 𝘢𝘯𝘥 552𝘔+ 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘸𝘢𝘵𝘤𝘩𝘦𝘥 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺 𝘪𝘯 𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵 𝘰𝘧 254𝘔 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵𝘴.Following the acquisition of Outside TV, selected to help lead post-merger integration, drive global content strategy, and deliver growth for Outside Studios (including streaming, digital, and FAST platforms) and Warren Miller Entertainment. Developed and packaged original content, owned the greenlighting process, negotiated content rights / acquisitions and talent deals, cultivated and secured strategic partnerships, and oversaw brand management / engagement.𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:2021: Senior Executive that secured content partnerships with World Surf League, Natural Selection Tour, and Spartan Race.June 2021: Launched live programming on FAST channel, Outside TV+, with GoPro Mountain Games coverage.2022 – 2023: Expanded FAST distribution by securing agreements with Amazon’s Freevee, Tubi, and YouTube TV.2022 – 2023: Continued live programming on the FAST channel, including Ironman (starting in April 2022), U.S. Ski & Snowboard (November 2022), Dew Tour (February 2023), and U.S. Climbing (October 2023) content.July 2023: Developed and greenlit studio’s first original film, Nothing For Free, on the history of freeride MTB. -
General Manager/ Senior Vice President, Programming & ProductionOutside Television Jan 2010 - Feb 2021Boulder, Colorado, Us𝘖𝑢𝘵𝑠𝘪𝑑𝘦 𝘛𝑉 𝑖𝘴 𝘵ℎ𝘦 𝘭𝑒𝘢𝑑𝘪𝑛𝘨 𝘥𝑖𝘴𝑡𝘳𝑖𝘣𝑢𝘵𝑖𝘰𝑛 𝑛𝘦𝑡𝘸𝑜𝘳𝑘 𝑓𝘰𝑟 𝑎𝘥𝑣𝘦𝑛𝘵𝑢𝘳𝑒 𝑠𝘱𝑜𝘳𝑡𝘴 𝘢𝑛𝘥 𝘭𝑖𝘧𝑒𝘴𝑡𝘺𝑙𝘦 𝘤𝑜𝘯𝑡𝘦𝑛𝘵.Recruited by JV partners to support launch of 24/7 independent outdoor adventure and sports cable network as creative content and programming architect. Took on additional accountability for the launch of a streaming platform. Managed P&L (for SVOD), distribution, and programming/production operations and teams. Managed annual budget. Reported to CEO. Company was acquired in 2021.Defined and drove a significant shift in the content strategy.Built trust with the inherited production team.Served as the company’s brand steward across all channels and platforms.Ensured a unified approach to content sourcing and development.Expanded network’s digital presence by negotiating revenue-sharing deals.Attended and presented at biannual board meetings.2012: Launched first original series2012: Executive Producer on Ford Motor Company’s digital series which led to the creation of Outside TV Studios Leads production team that develops/produces branded content for advertisers 2012: Multichannel News “40 Under 40” honors2015: AdWeek Media Plan of the Year honors2015 2 Cablefax Trailer Award for New Show/Series and Integrated/Cross-Platform promotion2015: 2 National Sports Emmy nominations (Outstanding Camera Work, Outstanding Serialized Sports Documentary)2016: Launched SVOD service, Outside TV Features2016: National Sports Emmy Award for Outstanding Camera Work2016 2 Cablefax Program Awards for Best Opening Sequence and Best Branded Content2017 – 2021: Launched Outside FAST channel, Outside TV+; led operations and creative development. Secured distribution with SamsungTV+, XumoPlay, LG, TCL, VizioWatch, Sling, Dish, Freestream, LocalNow, Roku Channel, and Fubo. Delivered 1K+ hours of exclusive programming, 12 original series, in 2017.2021: Outside Television was acquired by Pocket Outdoor Media. -
Executive Producer-Voom Hd NetworksAmc Networks Sep 2004 - Apr 2009New York, Ny, UsCreative and operational lead to support networks’ early entry into HD production and launch of 3 new 24/7 HD channels: Rush HD, Gameplay HD, and Worldsport HD. Built and managed team. Oversaw all third-party production company relationships. Influenced annual budget allocation across channels. Reported to VP of Programming. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:▪ Delivered 300+ hours of premier programming annually, including documentaries and films, lifestyle programs, original series, and live events▪ Negotiated contracts around league rights for Spanish Premier League Soccer, Canadian Football League, and 2007 Pan American Games▪ Secured sponsorship deals to support noncommercial platform with The North Face, Red Bull, Electronic Arts, Microsoft, and NASCAR to create co-branded content▪ Rush HD launched internationally in 32 countries (Asia, South America, Europe)▪ National Sports Emmy Award in 2007 for Outstanding Live Event Turnaround (Quest for the Cup) -
Associate Director, 2004 Summer OlympicsNbc Sports Group May 2004 - Jul 2004Stamford , Ct, Us▪ National Sports Emmy in 2004 for Outstanding Live Event Turnaround -
ProducerThe Madison Square Garden Company Jul 2000 - Jul 2004New York, Ny, Us▪ New York Sports Emmy in 2003 for Religious Programming (Angels: Religion in the NFL) -
Feature ProducerEspn Nov 1994 - Jul 2000Bristol, Ct, UsInvolved in all aspects of creating 1-hour documentaries for award-winning SPORTS CENTURY: 50 GREATEST & BEYOND SERIES series.. Served as Feature/Field Producer for BASEBALL TONIGHT and SPORTSCENTER.▪ National Sports Emmy in 2000 for Outstanding Edited Sports Series/Anthology (SPORTS CENTURY)
Rob Faris Skills
Rob Faris Education Details
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Marist CollegeCommunications
Frequently Asked Questions about Rob Faris
What company does Rob Faris work for?
Rob Faris works for Greylock Advisors
What is Rob Faris's role at the current company?
Rob Faris's current role is Founder-Advisor-Media Executive.
What is Rob Faris's email address?
Rob Faris's email address is rf****@****ion.com
What is Rob Faris's direct phone number?
Rob Faris's direct phone number is +120777*****
What schools did Rob Faris attend?
Rob Faris attended Marist College.
What skills is Rob Faris known for?
Rob Faris has skills like Television, Entertainment, Video Production, Documentaries, Digital Media, Broadcast, Creative Direction, New Media, Media Production, Broadcast Television, Digital Strategy, Advertising.
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