Rob Fielding Email & Phone Number

Oxford, England, United Kingdom

Ethex is a multi-award-winning positive investing platform for individual investors that brings together ethical savings and investment opportunities to make it easy for everyone to #makemoneydogood. I work on Ethex and its sister platform, Energise Africa. My broad digital marketing role includes:Growth: producing a marketing funnel to show visitor conversions to registered users and investors. Reporting back on the effectiveness of various campaigns (such as Google Ads) on that funnel and devising a roadmap of the best strategies to continue to grow the userbase.Reporting: devising marketing KPIs in conjunction with financial targets and producing strategies to hit those targets. Using internal reporting tools, Google Analytics, Google Ads etc to produce external reports (on offer performance) for clients and internal reports for departments and board reports. Product knowledge: making sure I am the “go to” person for questions on tools such as Google Analytics 4, Trustpilot, Mailchimp etc by keeping my own knowledge up to date. Software development: researching and recommending new products to further enhance reporting. As an example, I set up Monday.com as a key productivity tool and I am now a certified user of the Monday platform. User satisfaction: conducting polls of the userbase as well as analysis of data (such as session time, engagement rate etc) to ensure the platform meets the needs of existing and new users.Client liaison: working closely with clients and agencies ranging from development requests to the platform operator to meetings with marketing agencies and Ethex clients. Budget: proposing an annual marketing budget and ensuring that a) spend is within budget and b) the budget sheet is kept up to date. Compliance: as Ethex is a financial platform, ensuring that all data is secure at all times and making sure we comply with all legal requirements. This includes taking regular risk and compliance training/exams.

Olney, England, United Kingdom

Responsible for budget, project management, agency selection and scope for a major redevelopment of a University website (rated in the top 50 Universities in the UK). Migrating from an old, end of life CMS to a bespoke Wordpress CMS including an API with course database, redirection of all old URLs and migration of content. Improving SEO, page load times and UX/UI for visitors.Responsibilities include overall budget control, selection (and briefing) of a development agency according to best practices, setting project KPis, liaising with the University's key stakeholders and hitting tight deadlines.

High Wycombe

AC-ET are a international provider of cutting-edge entertainment technology products and solution to the entertainment industry.I was responsible for the daily online management of the AC-ET group's 7+ websites (mostly B2B) including content management, digital marketing and project management.I had a key role in the digital marketing strategy for AC-ET, the Group Companies and the brands it represents. I was responsible for managing AC-ET’s and its associated companies’ digital assets including company websites, internal microsites, Wiki, Intranet, dealer portals and other digital tools. This includes email marketing, SEO and PPC campaigns.My website duties included the development and management of ecommerce sections, producing new sign-off and internal ordering processes, a range of A/B testing to enhance usability and SEO enhancements to boost natural search rankings. I also continuously monitored the effectiveness of the Group’s (mainly) B2B websites by using Google Analytics and other monitoring software. I analyse the data and act on the findings and regularly produce reports for senior management.I ensured digital marketing materials meet brand guidelines and compliance regulations (e.g. GDPR). I am responsible for the cataloguing, management and distribution of digital marketing materials and managing agencies to continually develop and upgrade digital marketing materials.Recent achievements• I project managed redesign/relaunch of a major company B2B website (in Wordpress) carrying across 250+ news stories and 500+ products from existing website. Improvements including ecommerce integration with backend systems, major SEO improvements and mobile/tablet page enhancements.• I developed a bilingual website (English and Japanese) for the Asian market.• I completed the relaunch of a B2C Audio website (in Wordpress, Woo Commerce) including multiple improvements including improved payment process, multiple page UX and SEO improvements.

Putney

Wixted & Co solicitors are an award-winning solicitors who have featured in the Times, the Daily Mail and on the BBC. It operates several of the UK's leading legal brand names including Claims For You, Neglect Assist and Medical Mistake Helpline.Meeting a need to move the company into the digital market, I devised the hosting, build, marketing and management of a number of new websites. I managed the digital marketing and content management for the new websites which were SEO optimised, used a uniform, responsive design and I managed a PPC agency to further market the sites.. Content responsibilities: I produced a content calendar and style/brand guidelines. I produced timely and engaging content which tied into SEO, SEM and PR campaigns. Marketing responsibilities: I was responsible for the company's SEO, SEM, social media, email and content marketing. I also managed a PPC agency including their budget.I also acted as a digital champion passing on my online knowledge across multiple departments.Achievements include: o Company lead for digital marketing. I built bespoke SEM microsites and chaired meetings/calls with the agency agreeing targets. As a result acquisition targets were met and CPE costs reduced. o I managed a video content marketing plan. I sourced a video agency and agreed costs and scripts. Videos of clients and staff were produced to promote the brand and one video has now received 118,000 views.o I was in charge of digital support of a PR campaign. I liaised with PR agency to synchronise my digital content (e.g. news stories) with features in the national press. The company took on a case worth hundreds of thousands in compensation because a client had noticed my news story.o I set up and managed all the company’s social media accounts and I have used Tweetdeck to undertake a social media marketing campaign. Traffic from social media to the websites has significantly increased as a result.

I project managed the complete end-to-end launch of a £5m video-based sport website in five months. My role included liaising with multiple internal/external clients, recruiting six staff, moving staff onto shifts, tone and style, daily content, building a new community, incorporating video, undertaking usability studies and hitting agreed targets. The site was awarded five stars (out of five) and “website of the fortnight” by Webuser magazine and described as “groundbreaking” by the Guardian. Post-launch, I managed the team of editors to produce online sport content 365 days a year and I was responsible for the day-to-day management of the site. Note: Perform Group purchased the Virgin Media Sport website in 2008.

I was seconded to Abu Dhabi Media Company as a consultant for a major sport portal launch. My role was to oversee the launch, liaise with all relevant internal departments, produce tone and style documents, review staffing and day-to-day management of the current site and train an entire editorial team on how to effectively manage online content. As a result all staff were trained and had training documents ahead of the website's launch.

I played a key part of the launch of some major products including the launch of several International social media products. For one launch I acted as European lead, managing staff in other countries and I I received much praise from the product leader for my role which saw the product launch successfully. I was also nominated for two company-wide awards in 2006 (the only person to be nominated twice).

I was responsible for a wide range of duties revolving around planning content, producing content to brand guidelines, keeping the sport portal updated and relevant to the audience. Alongside editorial, I also produced a number of technical innovations for which I received several company awards.

Diploma Of Education, Direct Marketing, Pass

Taken at the University of the West of England

Humanities, Ba Hons