Primary owner for business performance / P&L success; growing Indeed's Sourcing offering from $150M to $500M+ over the last 5 years (~46% growth YoY).Focus areas: - Monetization and Growth Strategy- Driving Product-Market Fit (PMF) - Product Positioning, Pricing, and Packaging optimization- Conversion Rate Optimization & Customer Lifecycle Development- Building & Scaling Business Intelligence and Analytics Capabilities and Programs- Billing / Purchasing & Administration

GROWTH MARKETING• Responsible for growing the business through efficient (and scalable) customer acquisition & conversion optimization• Define an end-to-end customer acquisition program; develop and manage all performance marketing initiatives to grow revenue & active customer base• Prioritize and manage key strategic growth initiatives using a data-driven approach• Own and manage the performance marketing budget for all paid channels (e.g. SEM, Display, Social Ads)• Forecast, measure, analyze and report on the impact of demand creation activities on customer acquisition, monetization, and customer lifetime value (LTV)• Implement testing methodologies to learn what factors improve response and conversion rates ANALYTICS• Responsible for building cross-functional reporting infrastructure and providing strategic insights• Define and lead the executive team in reviewing company growth & performance KPIs• Deliver strategic analysis and recommendations that can be acted upon by the executive team• Design and build the business intelligence program: e.g. data modeling, data pipelines, and data engineering to build analytics instrumentation• Own all modeling for marketing analytics: e.g. multi-touch attribution modeling, lead activation, and predictive lifetime customer value (LTV)• Ownership of data warehouse & analytics platform (Looker)

SERVICES• NetSuite ERP & SuiteCommerce consulting• Web Development & Ecommerce Strategy• Business Intelligence & Analytics• B2C/B2B Marketing Automation• Solution Architecture

• Created an online candy store that leveraged ML to provide a uniquely personalized shopping experience (99.8% uniqueness)• Over 10k customers in 50 states; $650k revenue; 50k FB fans • Created IP to optimize the fulfillment of 573 quadrillion unique order combinations (“628 choose 8”; SKUs choose options)• Implemented marketing automation platform to dynamically set ad campaigns & email marketing based on customer profiling• 1 of 11 companies from over 1,000+ applicants• Selected as “Top Pitch” by GeekWire

Responsibilities include:• Drive Information Reporting and Business Intelligence programs across multiple programs and product lines• Gather business requirements from cross-functional teams to develop specifications for building efficient and scalable systems in data research• Design, develop and manage business systems that retrieve and aggregate data from multiple sources• Transform data into digestible and actionable insights to drive change and generate new initiatives • Develop customer segmentation, trend and correlation analyses across multiple programs and product lines• Automate reporting solutions and provide stakeholders simplified tools to access data for managing the business and making effective decisions• Monitor and refine existing KPIs by partnering with internal teams to identify process and system improvement opportunities • Identify and present high-level analytics to key-stakeholders and executives• Support cross-functional teams on the day-to-day execution of analytics, projects and initiatives

The Sales Technology Manager co-owns the solution architecture of the SFDC implementation for AmazonLocal with a primary focus on: data, reporting, integration and technical program management. The primary functions of the Sales Technology Manger are:Software Management – Program Management• Solution architecture, leveraging the SFDC platform and external systems • Authoring technical specifications (e.g. 1-pagers, design documents, functional/technical specs.)• Project management: resource allocation, building timelines and milestones• Consolidating and prioritizing feature requests and enhancementsSoftware Management – SFDC User Support• Tier 1 support: data-related topics (e.g. data model, inaccurate data), information reporting & business intelligence• Tier 2 support: development support, primarily through native SFDC features; some APEX coding is provided• Tier 3 support: training and general questions, standard operation requestsSoftware Management – SFDC Development• Builds custom fields, validation rules, assignment rules, workflows, outbound messages, etc. as needed• Some APEX coding, including Trigger development and web-services/ integrationInformation Reporting – Business Intelligence• Consolidates and analyzes multidimensional data for strategic discovery• Provides tools and information related to product category mix management• Tracks progress and makes recommendations for sales commission processing• Responsible for weekly business reporting for Sales organizationData Management – Lead Management (i.e. Territory Management)• Coordinates with Sales Managers and SFDC Admin to provide a dynamic environment for Territory Management for lead assignmentsData Management – Data Warehouse Integration & Data Model• Knowledge owner on data model and localizing SFDC data Data Management – ETL Solutions• Builds ETL functions using Amazon ETL Manager or Informatica PowerCenter to synchronize/augment sales data

• Define and facilitate website feature requests, enhancements, wire-frames, business systems, resource planning, usability testing and A/B & multivariate testing.• Act as liaison between IT department and Product/Marketing Department. • Provide recommendations related to web analytics, website performance measurement, and A/B and multivariate testing. • Define and pursue ad hoc analyses that help inform future product initiatives. • Ad hoc and structured reporting and provide analytical support to business owners.• Develop weekly and monthly executive-level reports, synthesized from numerous sources to produce actionable product and marketing insights relating to: consumer behavior, site performance, new feature development and testing, and monetization of testing campaigns.

• Training internal and external users and providing primary support products within the Customer Service & Email Systems suite• Resolving technical support issues for ABC, ESPN, Marvel, Disney Online and other Disney Branded businesses• Optimizing support processes and developing best practices for the Customer Care space• Working with business stakeholders to document secondary support issues for the Customer Service & Email Systems, communicating them to the appropriate Engineering & Operations teams, and owning them until resolution• Developing and executing user acceptance testing for enhancements to applications and products related to Customer Care• Providing assistance to business stakeholders and their vendors for CAN-SPAM Email Suppression systems• Developing documentation and consulting on best practices & use of the Customer Service & Email Systems• Research, analysis and creating recommendations for the replacement of our Customer Care suite

I co-founded Seattle MicroFarm, LLC with Grant Jones in January 2009. We designed the company as a solution for our failing food system. We aim to empower consumers with the ability to truly impact the environment and their local economy while eating nutritious food fresh from their backyard - just like nature intended.

Marketing ROI Analysis, Software Development, Strategic Planning and Marketing, Competitive Research and Analysis.

Connecting corporations to communities via sponsorship. Prospecting new clients and identifying needs for our SponsorFest service. Facilitating the early stages of large account management and producing team cohesiveness.

Responsible for the education and supervision of 15 state elected student leaders. Facilitated the conception of a mission statement, vision statement and program of work for a state-wide vocational education organization. Managed Project: Hurricane Connect, an initiative that raised money for hurricane Katrina victims. Second tier of responsibility included managing 2 websites, 1 server and 8 client computers. Required skills in HTML, SQL, and Javascript as well as some database management.

Self-Supervised technician in computer and network functionality. Maintaining a network of computers on a district network and ensuring proper functionality. Constant trouble-shooting and problem solving in relation to computer hardware and software. Surveying and distributing time accordingly to satisfy the needs of school employees and students.