Rob Flude

Rob Flude Email and Phone Number

Head of Production and Digital Consultant @ Chief Maker
Melbourne, VIC, AU
Rob Flude's Location
Greater Melbourne Area, Australia
Rob Flude's Contact Details

Rob Flude work email

Rob Flude personal email

About Rob Flude

MY BACKGROUNDI am a full-stack digital professional with a track record in creating and executing digital plans and projects that align with an organisation's broader vision and strategy. I have worked in technical, project leadership and content production roles giving me a deep understanding of the end-to-end nature of digital ecosystems, marketing and communication. My experience has allowed me to work in Australia and London, leading high-profile projects with some of the world’s leading sporting, coaching, financial, retail and digital media institutions.I have been on both client and agency sides, conducted internal recruitment, been a manager and decision-maker. PERSONAL STATEMENTI like playing in environments that aren't always comfortable as I find I can learn more and take more ownership. I am passionate about connecting with people authentically and I want to guide them to step up and win, by showing them what is possible. I strive to be a positive role model for my family, friends and anyone with whom I connect.I have a unique ability to connect with people of all ages, status and cultural backgrounds and build genuine and lasting relationships. I am fiercely positive, well-travelled and respectful.My working values are fun, professional, quality, balancing conciseness and detail, curiosity, empowering peers, and taking initiative.OTHER PASSION PROJECTSI was involved with The Final Whistle, an organisation which helps all athletes identify, articulate and leverage the unique career skills and interests they have developed through their sport, to create success beyond the playing field.I have also written, produced, edited and managed content for The Final Whistle, Chief Maker, "The South African" and the Springbok Supporters’ Club UK. I have been a guest with well-known radio sports presenter (Graeme Joffe), and I have sat on the national committee of the Australian Rugby Business Network.I am deeply passionate about personal growth and excellence. I continue to be a supplier partner in the development of content and digital marketing for Chief Maker, Australia’s premier Executive Coaching business.

Rob Flude's Current Company Details
Chief Maker

Chief Maker

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Head of Production and Digital Consultant
Melbourne, VIC, AU
Website:
chiefmaker.com
Employees:
4
Rob Flude Work Experience Details
  • Chief Maker
    Head Of Production And Digital Consultant
    Chief Maker
    Melbourne, Vic, Au
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  • Chief Maker
    Head Of Production And Digital Consultant
    Chief Maker May 2018 - Present
    Melbourne, Victoria, Australia
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  • Flude Ink
    Director
    Flude Ink Dec 2017 - Present
    Melbourne, Australia
    Your Insourced Digital Communications and Projects Delivery Partner, partnering with you on a freelance basis to provide the following services: Communications, Content/Podcast Production, Website Build and Maintenance, Marketing and eCommerce, Business Analysis, Project Management.Clients include:1. The Chief Maker, a leadership and executive coaching business - podcast production and marketing.2. Kinlab, a human-centred design agency specialising in building better participation experiences in sport - Business Analyst and Researcher.3. Chief Meta Chicks, an organisation dedicated to helping women in business thrive - podcast production.4. Own Your Health Collective, an organisation that assists businesses with their wellness programs, particularly on the topic of menopause in the workplace - podcast production (Peri Menopause Power).5. Just SDA Management, a leading disability support housing provider - website rebuild and due diligence reporting.
  • Etrainu
    Senior Customer Success Manager
    Etrainu Nov 2022 - Dec 2023
    Melbourne, Victoria, Australia
    My duties as a Senior CSM were mainly focused on Account Management for key Sports & Corporate clients such as Basketball Australia, Touch Football Australia, Australian Taekwondo, Table Tennis Australia, Celtic FC and HSBC.I was responsible for onboarding new clients and implementing the platform to their requirements, liaising with the Studio to create content for their LMS, and ongoing BAU account management, including high priority issue resolution and renewals, cross-sells and up-sells.
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  • Etrainu
    Head Of Sport
    Etrainu Feb 2021 - Nov 2022
    Melbourne, Victoria, Australia
    etrainu is a leader in the design, development, delivery and commercialisation of eLearning academies for any sized organisation.My particular duties include the ongoing management and growth of existing sports clients, growing the sports vertical, and building and managing partnerships with other partner enterprises in the sports industry.Our current customers include:- Surf Life Saving Australia- Touch Football Australia- Gymnastics Australia- Water Polo Australia- Basketball Australia- Aus Cycling- American Youth Soccer Organisation (AYSO)- Speedway Australia
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  • Basketball Australia
    Head Of Digital Services
    Basketball Australia Jan 2019 - Jan 2021
    Melbourne, Australia
    I led 4 key activities in my role at BA:1. Management and Strategy for the National Participation Database (500,000 active participants), as well as reporting and relationship management of all partners;2. Digital services for all departments of Basketball Australia, such as website management, live streaming (WNBL), marketing, education, integrity, finance and community.3. Development of BA's Digital Strategy in line with the 2021-2024 Strategic Plan for the business.4. Acting Head of Production for the 2020 WNBL Hub season in Queensland, working with a range of partners such as SEN, Fox Sports, ABC, Genius Sports, Synergy Sports and Cluch Radio.Leadership Achievements:National Courtside Scoring Platform - I led the national rollout of the Courtside scoring platform, making it one of the highest digital scoring sports in Australia, as well as Glory League (automated video capture) across 13 organisations nationally.Engagement of New Quality Partners - Negotiation of contracts with an array of critical partners, namely the official digital partner, Education/LMS partner, WNBL data and audio-visual rights, and assisted the executive with negotiations with a broadcast partner for the WNBL (Fox Sports and ABC).The Basketball Network - Rollout and launch of the TBN brand nationally, moving the dial from a participant database to a broad collection of digital services and integrated products, with a centralised support team equipped with enterprise level service delivery and customer success technology (Zendesk/Trello).Live Streaming and Broadcast- Led the digital side of the project to stream the WNBL for the first time in the league's 40 season history, as well as production of the 2020 season..Basketball - Rollout of the dot basketball domain (.basketball) across the business and for all staff.Major Reporting Improvements- 2 cycles of Sport Australia participation reporting completed, with improvements in data quality year-on-year.
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  • Basketball Australia
    Digital And Database Project Manager (Contract)
    Basketball Australia Mar 2018 - Jan 2019
    Melbourne, Australia
    Managing The Basketball Network, overseeing the various digital enhancements to the BA instance of the SportsTG platform, as well as the continued rollout and adoption of National Registration of all participants.
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  • The Final Whistle
    Head Of Digital & Communications
    The Final Whistle Nov 2015 - Apr 2019
    Australia
    The Final Whistle, a concept conceived by myself and the Managing Director, supports athletes at every stage of their sporting career with athletic and non-athletic career development advice, life skills training and transition programs to strengthen their identity and self-worth so that they can achieve any career or life goal that they set for themselves.My immediate responsibilities:* Develop overall business strategy and marketing plan together with Managing Director, which includes crafting the master narrative.* Work with Developer to deliver a website with fully-integrated back-end suite of 3rd party plugins, including a Learning Management System (Sensei) and eCommerce functionality (WooCommerce).* Manage social media accounts, content and communications schedule via Buffer.* Manage Google Business suite applications and IT administration.* Manage CRM (Ontraport) and Lead Magnets.* Business Development.* Defining processes, particularly around Technology systems and Communications.* Athlete interviews (audio, video, text) for website content and direction of business strategy.
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  • The Rugby Business Network
    National Communications And Technology Manager
    The Rugby Business Network Jul 2014 - Dec 2016
    Australia
    The Rugby Business Network is the largest and most successful business network in the world for people with a passion for rugby. Members help one other at networking events all over the world and also help one other online through the LinkedIn group, which has roughly 30,000 subscribers.The Australian arm of the RBN was established in May 2012, and my role was to oversee the communications and media activity for all Australian chapters (Sydney, Melbourne, Gold Coast, Orange, Port Macquarie, Brisbane, Perth, Canberra), including social media (Twitter: @RugbyBizNetwork and @AustralianRBN, and LinkedIn page), and generating content. I was also responsible for developing and enhancing the website for the Australian RBN sub-site of the global RBN.
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  • Ecargo Enterprise Limited 嘉宏電商企業
    Ecommerce Business Analyst
    Ecargo Enterprise Limited 嘉宏電商企業 Aug 2014 - Nov 2015
    Melbourne, Australia
    Enrich Technologies Group (owned by eCargo Holdings Ltd, ASX: ECG) provides full service eCommerce solutions to global retail brands, including provision of a proprietary eCommerce software platform (enrich®), which has been powering global eCommerce sites for over 10 years. With Headquarters in Hong Kong, their clients include Esprit, Jeanswest, Ted Baker, Gant, Reiss, AllSaints, Bench and French Connection.My main accounts were Jeanswest and Esprit, while I also participated in pre-sales for prospective clients. My biggest achievements were the Jeanswest re-platforming project (new website and staff portal and new e-commerce platform) and delivery of the Esprit dedicated mobile site in ANZ and ASIA.Responsibilities:* Gathering and documenting Business Requirements Definitions/Functional Specifications and business process maps for each project.* Document Scope of Work following initial requirements gathering.* Liaison with development teams to ensure understanding and delivery of business and functional requirements.* Liaison with the clients' cross-functional project teams to manage processes, design, change, testing execution, implementation and launches.* Client relationship management of weekly JIRA tickets (issues, bugs, enhancements, queries) in Atlassian suite.* Project Management of various System Enhancements (SEs) through their full lifecycle.* Project Management of numerous affiliate marketing programs on behalf of clients (Linkshare, Westfield, Google).* Develop a flexible and adaptable Project Framework, including methodology, document templates, change management, delivery and release management, testing management, SE management, 3rd party integrations, a list of deliverables and a set of tools.
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  • National Australia Bank
    Senior Project Analyst, Iap
    National Australia Bank Mar 2014 - Jul 2014
    Melbourne, Australia
    I was a Senior Analyst on the NextGen Information Analytics Platform project within the Treasury Business Management division at NAB.Responsibilities:* Collation, version control and review/approval co-ordination of Sharepoint documents* Managing Change Requests and Risks & Issues in PPM* Preparing monthly senior management RAG status reports* Updating forecast workbook, Teamplay scheduling tool and demand schedules in PPM
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  • National Car Parks Limited
    Business Analyst, Technology
    National Car Parks Limited Nov 2012 - Sep 2013
    London, United Kingdom
    I was a Business Analyst on the internal Technology Programme workstream for a unique product launch and system environment redesign. I was involved with the project scoping, defining the requirements definition approach, managing the preparation of documentation, process mapping and leading various analysis work.Responsibilities:• Leading workshops with various business stakeholders to define business requirements• Documenting two versions of the BRD and key contributor to Customer Journeys• Managing the as-is and to-be process mapping (swimlane) for the Finance Department for all products (season ticket, pre-book, affiliates)• Key analysis and costings for future state infrastructure enablement, recognition and fulfilment (including mobile and website)• Working closely with vendors’ project teams on all deliverables and in determining waterfall and/or agile methodology• Analysis with respect to new website and customer portal, mobile app, Oracle financials, BI and MS Dynamics CRM environment development, design and use cases• Leading the documenting of the Technology department specification• Workshopping migration options and technical and business readiness and acceptance• Documenting Payments interactions between NCP and PSP, merchant and acquiring bank taking into account checkout processes and PCI compliance • Workshopping and documenting all processes for the Equipment Support Desk (internal and external customer service and case management) to assist relocation from Birmingham to Manchester• Produced an investigation into data investment and data management in the retail industry, and how data is used to upsell or for target marketing• Analysis and solution options for the asset refresh prioritisation across applicable estate• Reviewer of IT Partner (Atos) documentation, namely PID, HLD, RDD (user stories), FRD, FSD, Test Strategy
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  • Blue Sky Publications
    Sports Editor, The South African
    Blue Sky Publications Jul 2012 - Jan 2013
    London, United Kingdom
    Part-time role. Daily uploading of relevant sports content to the website, and managing a team of writers to source and produce news articles and opinion pieces. Weekly production (content and design) of sports pages for the printed newspaper. I also managed various relationships with sports unions and bodies in both South Africa and the UK, as well as interation with sports personalities and those in sports media.
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  • Blue Sky Publications
    Content Manager, The South African - Australia
    Blue Sky Publications Oct 2010 - Jan 2013
    Part-time role. Together with Blue Sky, our ambition is to generate an online presence in Australia for South African expats.My role was to manage this process; that is to source and edit content, generate a following through networking and social media, and attract businesses to advertise with our site for mutual benefit.
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  • Blue Sky Publications
    Freelance Sports Journalist / Acting Sports Editor
    Blue Sky Publications Nov 2008 - Jan 2011
    I have written rugby union and cricket columns for The South African newspaper in London since November 2008. During various periods of 2010, I acted as the Sports Editor, covering for holiday and vacancy of the position. I continue to write for them, but my main focus is now on managing content for the website portal in Australia.My writing experience covered the South African cricket tour of Australia in Dec/Jan 2008/09, as well as all Springbok rugby between 2009 and to the present. My position on the committee of the Springbok Supporters Club UK dovetailed perfectly with my association with the newspaper.
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  • Anz
    Junior Project Manager
    Anz Apr 2012 - Jun 2012
    Melbourne, Australia
    Providing technical project management on an institutional customer integration project within transaction banking.My key responsibilities included:• Phase 2 Service Transition close-out with IT Security• Governance: weekly update, org chart, risks & issues, Sharepoint, project schedule
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  • Anz
    Technical Business Analyst
    Anz Dec 2011 - Mar 2012
    Melbourne, Australia
    Project Gold was a business-funded global learning platform replacement initiative, in partnership with IBM and Saba (vendor). The result was a successful implementation of the new learning platform. As one of two technology BAs, my key tasks were:• Technology non-functional requirements traceability: provided weekly updates of progress, and assisted the Testing team with drawing up test cases for SIT and UAT• Authored the Service Support Document: engaged impacted stakeholders in the escalation process flow, held workshops to brainstorm failure scenarios, designed support model in Visio• Evaluation of a single-sign on approach, for which cost exceeded benefit• Data Migration tasks such as field-mapping and testing• Attend daily Risks and Issues meeting as a technology consultant• Reviewer of the User Access Management strategy• Service Transition and Go-Live/Implementation preparation
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  • Anz
    Project Analyst
    Anz Jul 2011 - Nov 2011
    Melbourne, Australia
    I joined the Ariba project at the beginning of the implementation phase. In conjunction with IBM, Ariba (vendor) was installed as the new procurement package, replacing PeopleSoft.My tasks were:• Design and control of Implementation Run Sheet for dress rehearsals and deployment weekend, and tracking and evidencing progress• Chairing Service Transition weekly working group and issuing minutes to key stakeholders• Post Go-Live/Warranty support, specifically user access management for Ariba users and updating Peoplesoft records• Reconciliation of Technology finances due to re-baselining of the overall project budget• Scheduling of Technology resources in Clarity Open Workbench
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  • National Australia Bank
    Portfolio Analyst, Transaction Banking
    National Australia Bank Nov 2010 - Jun 2011
    The NAB is the 3rd largest banking corporation in Australia, and the NextGen project sought to replace their existing banking platforms with a more interactive, streamlined Oracle product.• Portfolio Analyst, NextGen Transaction Banking (Contract)• Collation, version control and review/approval co-ordination of documents in Sharepoint• Managing Change Requests and Risks & Issues in Lotus Notes database, and preparing materials for weekly update meetings• Preparing weekly senior management RAG status and Teamplay deliverables reports• Updating demand schedules in PPM resourcing tool as per forecast workbook• Preparing monthly senior management financial reports
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  • Nomura
    Associate, Basel Ii Pmo
    Nomura Mar 2009 - Oct 2010
    After 6 months of travelling Europe and Australia, my former Lehman colleague re-hired me in a similar role at Nomura. I also got more involved on Data Management, and the waiver application process was far more involved and lengthy than at Lehman Brothers. After a year of contracting, I was made permanent, at an Associate level.
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  • Springbok Supporters Club Uk
    Communications Director
    Springbok Supporters Club Uk Mar 2009 - Jan 2010
    London, United Kingdom
    My lifelong dream of working in the sports industry finally came true when a friend co-opted me onto the committee of the club which he and a colleague had been asked to run by Saracens RFC. I only helped out on a casual basis, by attending events, supplying/editing wording for adverts/marketing, sitting on committee meetings, writing a weekly column in The South African newspaper, and managing the Facebook group.I was lucky enough to meet the Springbok team on a few occasions, even travelling to Johannesburg for the 3rd Lions Test, and following them around Europe on their end of year tour in 2009. The influential people I met and networked with in this role will stand me in good stead for a career in sports media & communications.
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  • Lehman Brothers
    Basel Pmo Support
    Lehman Brothers Mar 2007 - Aug 2008
    My role here was to provide project support to the Basel II Project Management Office, namely diary management, minute-taking, onboarding new colleagues, producing reports for meetings and senior management, expense claims and supplier invoices. My role expanded to include controlling the process which led to the production of 2 Waiver Applications to the FSA. I also had involvement on the Agency Lending project.
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  • Reside Housing Association Ltd
    Financial Controller
    Reside Housing Association Ltd Mar 2004 - Dec 2006
    Starting off as the Accounts Payable clerk, my role grew in parallel with the business, and I advanced in September 2004 to Accounts Administrator, adding Payroll and Accounts Receivable & Billing to my portfolio. I was progressed into the role of Financial Controller in June 2005. I used Sage Line 50 extensively in my role. I also provided IT/email support, and assisted the Quality Manager with our application for the ISO9001 certification.

Rob Flude Skills

Management Project Management Business Analysis Change Management Account Management Requirements Analysis Communications Business Requirements Project Delivery Social Media Project Planning Business Development Customer Relationship Management Social Media Marketing Business Process Mapping E Commerce Software Documentation Start Ups Digital Transformation Web Content Writing Content Management Search Engine Optimization News Writing Blogging Content Management Systems Wordpress Google Analytics Jira Leadership Telephone Interviewing Mailchimp Eventbrite Ontraport Humor Writing Keyword Research Woocommerce Buffer Digital Marketing Microsoft Excel Microsoft Powerpoint Microsoft Outlook Shopify

Rob Flude Education Details

Frequently Asked Questions about Rob Flude

What company does Rob Flude work for?

Rob Flude works for Chief Maker

What is Rob Flude's role at the current company?

Rob Flude's current role is Head of Production and Digital Consultant.

What is Rob Flude's email address?

Rob Flude's email address is ro****@****ail.com

What schools did Rob Flude attend?

Rob Flude attended University Of Cape Town, Sacs.

What skills is Rob Flude known for?

Rob Flude has skills like Management, Project Management, Business Analysis, Change Management, Account Management, Requirements Analysis, Communications, Business Requirements, Project Delivery, Social Media, Project Planning, Business Development.

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