Robert F. Peterson

Robert F. Peterson Email and Phone Number

Creating solutions for partners @ Good Karma Brands
Robert F. Peterson's Location
New York, New York, United States, United States
Robert F. Peterson's Contact Details
About Robert F. Peterson

Media industry expert, specializing in media planning, buying, marketing automation and cross-platform attribution.

Robert F. Peterson's Current Company Details
Good Karma Brands

Good Karma Brands

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Creating solutions for partners
Robert F. Peterson Work Experience Details
  • Good Karma Brands
    Director Of Marketing
    Good Karma Brands Jul 2023 - Present
    Milwaukee, Wisconsin, Us
  • Espn
    Director, Marketing Solutions
    Espn May 2019 - Jul 2023
    Bristol, Ct, Us
    • Lead a team of four, plus an outside agency, developing both pro-active and reactive sales opportunities and communication pieces for the marketplace.• Responsible for ideation of cross-platform advertiser-driven solutions, creating brand alignment between Live Sports, Talk Programming, and Podcasts. • Directly oversee pricing of all sales packages and develop pricing thresholds for Added Value executions based on advertiser budget levels. • Create all sales focused marketing materials including tentpole sponsorships, custom deck creation for pitch meetings, sales communication pieces, and in-person and virtual B2B industry events.• Ambassador for all things Audio across the Walt Disney Organization, meeting regularly with various departments to showcase our Podcast offerings and how we can be additive to any and all Sales packages. • Actively pitch new revenue streams to Senior Management, including the roll out new sales strategies for our existing social handles, creating multiple touchpoints for advertisers looking to extend their message beyond audio.
  • Audioboom
    Director, Audience Acquisition
    Audioboom Jul 2017 - May 2019
    New York, Ny, Us
    Oversee and create clear KPIs for the Audioboom Originals Network.• Developed Audioboom’s first go-to-market strategy, devised to maximize the growthand sustainability of audience for new and existing shows. • Developed the first overall budget for the Audioboom Originals Network. • Grew listening on the Audioboom Originals Network 150% since inception, resulting in over 400% return on ad spend. • Plan, negotiate and execute all paid cross-channel marketing efforts on podcasts, video, social, OOH, and programmatic channels.• Work with content creators, podcast networks, and influential brands to leverage our programming into audience growth for our network.• Provide guidance and feedback to develop content strategies to talent, networks, and brands creating audio content.• Maintain on-going relationships with third-party partners.• Build marketing strategies for new and existing shows providing guidance on allocation of marketing budgets and how to leverage existing assets (TV shows, social media profiles, websites, etc.) to drive audience growth.
  • Westwood One
    Digital Marketing Manager
    Westwood One Dec 2014 - Jul 2017
    New York, New York, Us
    • Managed over 500 programs on the Westwood One Podcast and On-Demand network.• Grew listening on the podcast/on-demand network 76% in less than 11 months.• Signed, negotiated contracts, and helped create podcasts with major partners such as LiveNation and Uproxx.• Worked with Westwood One Sports on their digital audio strategy as well as client- facing email marketing campaigns.• Created audio and video sizzle reals showcasing Westwood One Sports coverage of The Super Bowl and the NCAA Men’s Basketball tournament coverage.• Oversaw Westwood One's CRM, creating and distributing email marketing campaigns, developing gated content, and building out lead scoring strategies.
  • Westwood One
    Manager, Media Analytics
    Westwood One Jun 2013 - Dec 2014
    New York, New York, Us
    • Led, mentored and trained a team of research analysts in New York and Dallas.• Oversaw multimillion-dollar client relationships with brands, agencies and partners.• Created audience profiles for key clients outlining Westwood One’s ability to reachtheir target demographic through our suite of terrestrial and digital programs.
  • Cumulus Media
    Sr. Research Analyst
    Cumulus Media Jan 2012 - Jun 2013
    Atlanta, Ga, Us
  • Cumulus Media
    Research Analyst
    Cumulus Media May 2011 - Dec 2011
    Atlanta, Ga, Us
  • Citadel Broadcasting
    Sales Associate
    Citadel Broadcasting Dec 2009 - May 2010
  • Long Island Radio Group
    Sales Coordinator
    Long Island Radio Group Sep 2007 - Dec 2009
    Us

Robert F. Peterson Skills

Copywriting Creative Strategy Concept Development Social Media Marketing Social Media Blogging Marketing Research Marketing Brochures Sports Marketing Professional Bios Advertising Public Relations Brand Management Facebook Social Networking Creative Writing Digital Media Press Releases New Media Radio Creative Direction Digital Marketing Integrated Marketing Content Strategy Online Advertising Media Planning Digital Strategy Writing Broadcast Marketing Communications Advertising Sales Entertainment Marketing Strategy Online Marketing Media Buying

Robert F. Peterson Education Details

  • Suny Oneonta
    Suny Oneonta
    Music Industry Studies
  • Adhouse
    Adhouse
  • Upright Citizens Brigade
    Upright Citizens Brigade
    Improvisational And Sketch Comedy

Frequently Asked Questions about Robert F. Peterson

What company does Robert F. Peterson work for?

Robert F. Peterson works for Good Karma Brands

What is Robert F. Peterson's role at the current company?

Robert F. Peterson's current role is Creating solutions for partners.

What is Robert F. Peterson's email address?

Robert F. Peterson's email address is ro****@****spn.com

What is Robert F. Peterson's direct phone number?

Robert F. Peterson's direct phone number is +121296*****

What schools did Robert F. Peterson attend?

Robert F. Peterson attended Suny Oneonta, Adhouse, Upright Citizens Brigade.

What are some of Robert F. Peterson's interests?

Robert F. Peterson has interest in Finding New Music And Artists, Skiing, Marketing And Music, Screenplay Writing, Songwriting, Brand Management, Bowling, Playing Guitar, Blogging About Advertising, Creative Writing.

What skills is Robert F. Peterson known for?

Robert F. Peterson has skills like Copywriting, Creative Strategy, Concept Development, Social Media Marketing, Social Media, Blogging, Marketing Research, Marketing, Brochures, Sports Marketing, Professional Bios, Advertising.

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