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Rob Fredley Email & Phone Number

Sr. Director of Digital Strategy + Services at American Psychological Association
Location: Bethesda, Maryland, United States 8 work roles 2 schools
1 work email found @apa.org 1 phone found area 202 LinkedIn matched
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Contact Signals · 1 work email · 1 phone

Work email r****@apa.org
Direct phone (202) ***-****
LinkedIn Profile matched
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Role
Sr. Director of Digital Strategy + Services
Location
Bethesda, Maryland, United States

Who is Rob Fredley? Overview

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Quick answer

Rob Fredley is listed as Sr. Director of Digital Strategy + Services at American Psychological Association, based in Bethesda, Maryland, United States. AeroLeads shows a work email signal at apa.org, phone signal with area code 202, and a matched LinkedIn profile for Rob Fredley.

Rob Fredley previously worked as Executive Fellow at Ed Snider Center For Enterprise And Markets and Chief Marketing Officer at The Embassy Series. Rob Fredley holds Mba, Executive from University Of Maryland - Robert H. Smith School Of Business.

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Email format at American Psychological Association

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{first_initial}{last}@apa.org
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Profile bio

About Rob Fredley

Innovation strategy leader with a proven track record of developing visionary products, building award-winning teams, and providing strategic leadership. A digital native with cross-industry experience helping some of the most successful brands on the planet find and execute a new digital vision. Expertise in digital product innovation, program strategy & management, e-commerce strategy and operations, marketing strategy, and technology leadership.

Listed skills include Web Design, E Commerce, Creative Direction, Digital Strategy, and 46 others.

Current workplace

Rob Fredley's current company

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American Psychological Association
American Psychological Association
Sr. Director of Digital Strategy + Services
AeroLeads page
8 roles · 30 years

Rob Fredley work experience

A career timeline built from the work history available for this profile.

Sr. Director Of Digital Strategy + Services

Current

Washington, DC, US

Hired to develop and lead APA's center for digital strategy and services—a new operational unit designed to unify the firm's digital strategy and drive value against key revenue and mission indicators. Reporting into the CIO and CCO, built and led a cross-functional team of 30+ professionals charged with digital channel operations—managing a portfolio of.

Jun 2016 - Present

Chief Marketing Officer

Washington, DC, US

The Embassy Series is a Washington DC based non-profit established to unite people through musical diplomacy. Our mission is to foster a greater sense of common humanity through the international language of music by showcasing the very best of each culture in each nation’s symbolic home in Washington.As CMO I worked with the board and led the marketing.

Executive Vice President, Co-Founder

Reston, VA, US

We started Virid to address an opportunity to provide digital transformation and internet consulting services in the wide-open SMB market. Over the years we refined our focus and found our niche as an ecommerce platform and bespoke digital solution agency. Our first platform client was Barneys New York and our experience hosting/managing Tory Burch's.

2013 - May 2016

Vice President Studio Services, Brand Marketing

Reston, VA, US

Digital transformation consulting for retailers-fulfilment operations, web/mobile UX, merchandising, digital asset workflow and management Brought 4 successful products from concept to marketMarket analysis, product positioning, and pricing analysisSocial media strategy and implementationLed brand and strategy consultant for all new clientsLed ecommerce.

2008 - 2013 ~5 yrs

Creative Director, Lead Consultant

Reston, VA, US

Co-Founded company as Creative Principal. Built and managed award-winning creative services team. Designed production methodologies around industry best practices-evolved to include aspects of agile & lean as they became more commonIdentified program level KPIs, measured effectiveness of program output by these indicators and adjusted as necessaryUser.

2000 - 2008 ~8 yrs

Lead Consultant

Us Web/Cks (Marchfirst)
  • One of the leading digital business consultancies of the dot com boom, USWeb/CKS helped the Fortune 1000 adopt internet based technology solutions to dramatically shift their business operations and compete on the.
  • Lead branding and digital transformation consultant.
  • Design and development of original ecommerce, consumer marketing, and B2B web sites
  • Client roster included US Airways, Royal Caribbean, Wingspan Bank, Dick’s Sporting Goods, and more
1999 - 2000 ~1 yr

Senior Consultant

US

  • An early success story in the nascent digital transformation space, Proxicom was a pioneering internet strategy consulting and custom IT development company. We defined how businesses embraced the internet and our.
  • Lead branding and digital transformation consultant.
  • Web based system and online application design, functional specification, and UX modeling
  • Design of BMW’s first international web based dealer financing system
  • Information architecture and UX design of Merrill Lynch’s first online debt trading application
  • Client roster included BMW, Saab, Merrill Lynch, MCI, Bell Atlantic, Hubbell, Intel, Calphalon, CNBC, Grolier, IRS, GE, and more.
1996 - 1999 ~3 yrs
2 education records

Rob Fredley education

Mba, Executive

University Of Maryland - Robert H. Smith School Of Business

Ba

Moravian University
FAQ

Frequently asked questions about Rob Fredley

Quick answers generated from the profile data available on this page.

What company does Rob Fredley work for?

Rob Fredley works for American Psychological Association.

What is Rob Fredley's role at American Psychological Association?

Rob Fredley is listed as Sr. Director of Digital Strategy + Services at American Psychological Association.

What is Rob Fredley's email address?

AeroLeads has found 1 work email signal at @apa.org for Rob Fredley at American Psychological Association.

What is Rob Fredley's phone number?

AeroLeads has found 1 phone signal(s) with area code 202 for Rob Fredley at American Psychological Association.

Where is Rob Fredley based?

Rob Fredley is based in Bethesda, Maryland, United States while working with American Psychological Association.

What companies has Rob Fredley worked for?

Rob Fredley has worked for American Psychological Association, Ed Snider Center For Enterprise And Markets, The Embassy Series, Virid, and Us Web/Cks (Marchfirst).

How can I contact Rob Fredley?

You can use AeroLeads to view verified contact signals for Rob Fredley at American Psychological Association, including work email, phone, and LinkedIn data when available.

What schools did Rob Fredley attend?

Rob Fredley holds Mba, Executive from University Of Maryland - Robert H. Smith School Of Business.

What skills is Rob Fredley known for?

Rob Fredley is listed with skills including Web Design, E Commerce, Creative Direction, Digital Strategy, Advertising, Graphic Design, Social Media Marketing, and User Experience.

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