Rob Smith Email and Phone Number
Lindstrom, MN, US
Rob Smith's Location
Lindstrom, Minnesota, United States, United States
Rob Smith's Contact Details
Rob Smith work email
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Rob Smith phone numbers
About Rob Smith
Digital Executive with a track record of driving effective digital transformation at all levels of the organization in Business, Operations, and Corporate roles to deliver success for the enterprise, employees, and customers. My professional objective is to enable organizations to achieve next-level results. Transformation Leader | Digital Marketer | eCommerce Executive | Marketing Technology Expert | StrategyEmail: robfredsmith@gmail.comGlobal Business Partner and Digital Business Leader with extensive marketing and eCommerce technology management experience. I translate business needs into technology requirements and then deliver solutions that provide maximum value and create a lasting competitive advantage.I have P&L management experience of $1.8B Business Operations group that consistently delivered sustainable business growth and increased profitability. Pioneered benchmark business processes leveraging technologies to enable business strategy, lift productivity, and drive profitable growth. CORE COMPETENCIES• Marketing Technology & eCommerce Strategy for Company Growth, Productivity, and improved Customer Experience• Business Model Innovation and Business Strategy Development to create a competitive advantage• Extensive practical experience with multiple go-to-market models, global geographies, and diverse markets.• Develops people & teams for wider impact and improved effectiveness.• Serial Intrapreneur creating many sizeable New Growth Ventures• Certified DMAIC Six Sigma Black Belt, Lean, Hoshin Kanri, and Agile experience• Self-starter, Highly Motivated with Proven Drive for Results• Thought Leader, Innovator, Change AgentACCOMPLISHMENTS:• Directed Single global instance Marketing Technology strategy delivering 70% cost-out and a 200% productivity increase, while establishing compliance and risk reduction protocols. • Designed Global Digital Operations (shared service) model and built a follow-the-sun operation cost model with a 10% annual productivity target• Spearheaded development of business group digital teams, then built area hub-and-spoke model global teams• Launched several NGVs pilots in startup/agile mode that now represent approximately $250M in annual revenue• Pioneered use of Agile Marketing at 3M delivering training and adoption• P&L Impact via programs that drove growth and expanded market share 1.6x IPI while expanding margins 250 BPSchedule time with me at calendly.com/robfredsmith to discuss any opportunities
Rob Smith's Current Company Details
Atomic Elevator - Ella Ai - High-Definition Marketing
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Ambassador
Lindstrom, MN, US
- Website:
- atomicelevator.com
- Employees:
- 12
Rob Smith Work Experience Details
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AmbassadorAtomic Elevator - Ella Ai - High-Definition MarketingLindstrom, Mn, Us
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Chief Digital Officer (Cdo)Fractional Digital Nov 2022 - PresentAre your current digital investments working as hard for you as you expected?Run into a marketing problem and you could use some advice on how to solve it? Helping business leaders get more out of their digital investments in Marketing for 20+ years.B2B, B2C, Industrial, Manufacturing, Distribution, US, and International.Schedule a free call to assess if there are some improvements to make quickly.If I am not the right person to solve your problem I likely have someone in my network who can assist. -
Chief Technology OfficerAtomic Elevator Sep 2023 - PresentI'm excited to step into the future as the newly appointed Chief Technology Officer at Atomic Elevator, where innovation isn't just a buzzword—it's the cornerstone of every product we bring to life. Having navigated the intricate maze of ideation, testing, tweaking, and launching over 100 products, Atomic Elevator stands as a beacon for those ready to make their mark with groundbreaking innovations.Gone are the days of the conventional ad agency model, with its cumbersome meetings and siloed departments. Atomic Elevator embodies a new era of marketing—a crusade led by passionate veterans committed to cutting through the noise and delivering exceptional results. We're here for brands that dare to dream big and are ready to amplify their raison d'être through the power of storytelling and strategic innovation.As CTO, I'm thrilled to contribute to this visionary team, leveraging my expertise to further refine our approach to product launches. The essence of Atomic Elevator is not just about launching products; it's about architecting the future of how products are introduced to the world. We believe in the enduring power of clarity, truth, and relevance in our marketing strategies, meeting category challenges head-on with the goal of propelling brands to new heights.I'm excited to help steer Atomic Elevator toward uncharted territories, where our innovative solutions can meet the ever-evolving needs of our clients. Together, we will continue to challenge the status quo, ensuring that every new product launch not only reaches its target audience but also resonates on a deeper level, fostering a lasting impact.Joining Atomic Elevator means joining a movement—a commitment to excellence and innovation that defines the next chapter in product launch history. I'm ready to embark on this journey, shaping the future of technology and marketing, one launch at a time.
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Founding Member, Ceo (2023-24), Conference OrganizerFractional Conference May 2023 - PresentA conference For Fractionals - By Fractionals.In January 2023 I discovered "Fractional" as a new kind of consulting that I was very interested in pursuing as a solopreneur (Thank you VoyageurU for the Bootcamp that brought all of this into focus).My first question was, "Where is the Fractional Conference?"."There isn't one""Well let's organize one"In May 2023 I set a repeating meeting in my calendar for 8 weeks - to do a discovery session and see if there was a critical mass of people who were interested in such a conference. Is there a Market?Several people joined those first few meetings (I invited many) and some came back week-after-week and became our core founding team. It was very organic. People fell into their roles.What needed to get done got done.Middle of July we made the "go" decision and we committed to hosting the first Fractional Conference.Volunteer led.Grass roots.Guided by the Universe.October 24-25 2023 we welcomed 200 Fractional Executives to Mosaic Conference Center in Minneapolis Minnesota.More than 26 speakers over 2 days.It was glorious.And we're going to do it again. October 22-23 2024. Mosaic. Minneapolis.Hope to see all my new friends again and hear how the Fractional movement is impacting their lives.Please join us! -
Board MemberJack'S Caregiver Coalition Feb 2023 - PresentMinneapolis, Minnesota, UsWelcome to the not-so-secret club for caregivers. We're a non-profit on a mission to improve the way guys think, feel, and act through every phase of their caregiving journey. -
AdvisorViax.Io Jan 2024 - PresentRidgewood, New Jersey, UsAdvisory supporting viax.io as they pursue sales opportunities -
FcmoViax.Io Jan 2023 - Jan 2024Ridgewood, New Jersey, UsFractional CMO for viax.io 2023 where I helped the leadership team understand and articulate their value proposition (Thing, Thing Do, Thing Do For You) and Pains, Gains, Jobs to be Done. Built positioning that were then tested with advertising and content. Consolidated activity in HubSpot so analytics could be connected more easily to understand what was having an impact. Identified new value propositions to test and target markets, built strategy to build addressable ICP, 10x ICP contacts. Marketing funnels and scoring model built, driving contacts to MQL through SQL with customer journey mapping. Identified TOF, MOF content and built out plan.Now that "the marketing machine" was built and data was flowing, shifted focus to Advisory for 2024 and focused on supporting viax.io in sales opportuntities.
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MemberVoyageur University Independent Career Community Jan 2023 - PresentVoyageur U is for Fractional professionals who want to chart their own career path. After all, the world of consulting and freelancing is the new normal. -
MemberFractionals United Mar 2023 - PresentFractionals United is a community of Fractional Executives. -
Digital Commerce Director3M Mar 2020 - Nov 2022St Paul, Mn, UsDirector Commerce Solutions, Marketing Technology & Digital Experience (MTDE), Enterprise Customer Operations (ECO), March 2020-Present• As leader of 3M Global Digital Commerce Solutions team, responsible for understanding business strategy needs, create a plan to operationalize technology to solve business pains, improve customer experience, ensure compliance, drive productivity (internal and external), and deliver on-time and in-full against budget and milestone targets.• Lead Corporate priority commerce programs and consult day-to-day on multiple Business Group (BG) led commerce initiatives. • Scope of Commerce Solutions team includes B2B commerce portals, D2C experiences across divisions and geographies including marketplace models, and Channel Solutions team to support technology to engage and interact with Distribution and Converter (Value Added Reseller (VAR)) Partners.• Operations – Strategic Planning inputs into ECO and BG plans, Annual Ops Planning Process, Budget oversight, contract management, reporting with finance partners. -
Digital Solutions Manager3M Nov 2019 - Mar 2020St Paul, Mn, Us• Build Marketing Automation (MA) team, consolidate technology (from 20 to 1), standardize business process to ensure compliance, globalize and train, measure platform usage, and drive business value from the tool. Deep integration between Eloqua* and Salesforce to enable seamless customer engagement. • Extend single global instance strategy beyond MA to the entire MarTech Stack (>90 Applications) • For business users, standardize business processes across 25 divisions (4 business groups) to enable scale, drive efficiency, and effectiveness, across the MarTech stack (productivity)• Built an Agile practice for the Digital Marketing Community (ECO and Business). Created and delivered training on Agile to the enterprise. Adopted Agile methodology in the Marketing Execution of priority marketing programs. Built and supervised the operation of a marketing DOJO where 6-sprint (12 week) campaigns were executed on behalf of the BGs• Corporate Marketing and Sales lead representative on 16 Prioritized business initiatives (Core Surge)
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Marketing Automation And Digital Strategy Manager3M Jul 2016 - Nov 2019St Paul, Mn, Us• Build Marketing Automation (MA) team, consolidate technology (from 20 to 1), standardize business process to ensure compliance, globalize and train, measure platform usage, and drive business value from the tool. Deep integration between Eloqua* and Salesforce to enable seamless customer engagement. • Extend single global instance strategy beyond MA to the entire MarTech Stack (>90 Applications) • For business users, standardize business processes across 25 divisions (4 business groups) to enable scale, drive efficiency, and effectiveness, across the MarTech stack (productivity)• Built an Agile practice for the Digital Marketing Community (ECO and Business). Created and delivered training on Agile to the enterprise. Adopted Agile methodology in the Marketing Execution of priority marketing programs. Built and supervised the operation of a marketing DOJO where 6-sprint (12 week) campaigns were executed on behalf of the BGs• Corporate Marketing and Sales lead representative on 16 Prioritized business initiatives (Core Surge)
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Business Operations Manager3M Jul 2013 - Jun 2016St Paul, Mn, UsResponsible for:The US Subsidiary Operational Rhythm to ensure delivering Operational Plan expectations which will be accomplished through oversight of key areas including Merchandising and Pricing strategies and required execution tactics as well as ownership of the US Subsidiary Strategic Planning, Quarterly Operations Review (QOR), and Quarterly Communication ContentProvide Leadership and oversight of key functional segments of the IATD US Subsidiary including Channel, Customer Focused Marketing (CFM), Vertical Market Centers, Multi-Location Accounts and Digital MarketingMaximize our business investment with I&TB Services by operating as the primary liaison between IATD and I&TB Services.
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Global Ebusiness Manager, Industrial Business Group3M Nov 2011 - Jun 2013St Paul, Mn, UsResponsible for:- Leading Industrial Transportation Business Global Digital team - operations in West Europe, Central Eastern Europe, Middle East, Asia, Latin America, and the US.- Drafting and leading New Growth Venture (NGV) to identify new digital pure play partners and build a significant business for the Industrial B2B Segment- Ongoing operations supporting product data management creation, maintenance, storage, and distribution.- Web Lead-To-Revenue process built and deployed to identify marketing qualified leads and pass onto appropriate sales partner (inside, outside, distribution partner).- Where-to-buy technology deployed to support 3M.com visitors continue their customer journey to understand where they can access our products.- Process to support Rich Content development and localization (country and language) to maintain brand and identity standards and yet distribute globally. Rob has been with 3M Company since 1997 and has held positions of increasing responsibility including his current role as Global eBusiness Manager, Industrial Business Group. Since 2004 he has been active in the digital space leading projects in E-commerce, E-business, Digital Marketing, Strategy and Strategic Planning. He is familiar with and responsible for deploying appropriate digital tactics across various go-to-market models like B2C, B2B, Government, and OEM. Additionally he’s responsible for the global execution of his Business Group’s digital plan in more than 50 countries and 20 languages on the corporate web platform 3M.com. Part of his current role is to support new digital business ventures within his business group and has successfully developed and deployed several profitable models within the company driving both revenue and productivity gains.
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I&Tb Global Ebusiness Manager3M Nov 2009 - Nov 2011St Paul, Mn, UsResponsible for digital aspects of 3M I&TB strategy including product digitization, digital marketing training, demand generation, global web, email, social media, and commerce.
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Ebusiness Manager3M Jan 2006 - Oct 2009St Paul, Mn, UsResponsible for overall web and online commerce strategy including Shop3M.comCorporate role to provide "business" voice to IT organization and to promote eTools / Systems into the business. Aspects of the position include:Internet (www.3m.com), Intranet and portals, Extranet, Commerce (EDI, web, XML, etc. including B2B and B2C), Customer data (CRM, POS, analytics), Business Intelligence, Competitive Intelligence, Collaboration, Web 2.0, eMarketing, Data Management (Digitization),
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Ebusiness Manager3M Jul 2004 - Jan 2006St Paul, Mn, UsSubsidiary position, 3M.Corporate role to provide "business" voice to IT organization and to promote eTools / Systems into the business. Aspects of the position include:Internet (www.3m.com), Intranet and portals, Extranet, Commerce (EDI, web, XML, etc. including B2B and B2C), Customer data (CRM, POS, analytics), Business Intelligence, Competitive Intelligence, Collaboration, Web 2.0, eMarketing, Data Management (Digitization),
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Six Sigma Black Belt3M Oct 2002 - Jul 2004St Paul, Mn, UsUsing the Six DMAIC framework lead black belt projects and coached green belts on their own projects. Project areas included sales, marketing, manufacturing, supply chain, IT, customer service, and laboratory. Each year significant Cost reduction, Cash Savings, and Revenue Growth targets were exceeded.
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Technical Service Manager3M Jan 2001 - Oct 2002St Paul, Mn, UsResponsible for Technical Sercice Support Personnel in Canada for the following 3M businesses:Abrasives, Automotive Aftermarket, Electrical Products, Telecom, Visual Systems, Stationary & Office Supplied Division
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Technical Service Supervisor3M Mar 2000 - Jan 2001St Paul, Mn, UsResponsible for Technical Sercice Support Personnel in Canada for the following 3M businesses: Abrasives, Automotive Aftermarket
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Technical Service3M Mar 1997 - Mar 2000St Paul, Mn, UsProvided technical service support to 3M Canada Customers for Adhesives Systems Division Products.
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Board Of AdvisorsInnovators Equation Dec 2015 - Dec 2018Startup leveraging the Innovation Database compiled by Innovators International (ii) to build a diagnostic model to score a company's innovation processes against thousands of other companies. A few dozen critical variables emerged that correlated to long-term commercial success.
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Board Of AdvisorsWishwould May 2014 - May 2015New York, Ny, UsWishWould's mission is to close the gap between what people wish for and what businesses can do about it. -
Grad StudentRobarts Research Institute 1993 - 1997Faculty of Medicine, University of Western OntarioDepartment of Medical Imaging.Completed relevant course work and completed a Masters in Medical Biophysics Submitting and defending a thesis, "Geometric Models of the Stenosed Human Carotid Bifurcation." http://www.nlc-bnc.ca/obj/s4/f2/dsk2/ftp01/MQ32510.pdfWas author or co-author on several peer-reviewed publications.Built models and performed experiments that were used in scientific experiments in ultrasound, x-ray, and MRI to perform noninvasive diagnosis of vessel disease (atherosclerosis). Some of these models and the techniques developed to build them, are still in use today.
Rob Smith Skills
Leadership
Six Sigma
Marketing Management
Product Marketing
Digital Innovation
E Commerce
E Business
Social Media
Web Marketing
Digital Transformation
B2b
Online Marketing
Digital Strategy
Non Profit Volunteering
Teaching
Mobile Marketing
Business Development
Web Analytics
Mentoring
Competitive Analysis
Team Management
Digital Marketing
B2b Marketing
B2b Ecommerce
Strategic Planning
Innovation Management
Seo
Strategy
Interactive Marketing
Innovator
Online Advertising
Business Planning
Business To Business
Marketing
New Business Development
Social Networking
Cross Functional Team Leadership
Interactive Strategy
Product Management
Segmentation
Business Intelligence
Commerce
Sem
Email Marketing
Business Strategy
Management
Problem Solving
Cmo
Analytics
Marketing Strategy
Rob Smith Education Details
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AltmbaLife -
Mit Sloan School Of ManagementDigital Business Strategy: Harnessing Our Digital Future
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StrategyzerAdvanced Value Proposition Design
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Western UniversityMedical Biophysics
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Dalhousie UniversityPhysics
Frequently Asked Questions about Rob Smith
What company does Rob Smith work for?
Rob Smith works for Atomic Elevator - Ella Ai - High-Definition Marketing
What is Rob Smith's role at the current company?
Rob Smith's current role is Ambassador.
What is Rob Smith's email address?
Rob Smith's email address is rsmith@3m.com
What is Rob Smith's direct phone number?
Rob Smith's direct phone number is +165173*****
What schools did Rob Smith attend?
Rob Smith attended Altmba, Mit Sloan School Of Management, Strategyzer, Western University, Dalhousie University.
What skills is Rob Smith known for?
Rob Smith has skills like Leadership, Six Sigma, Marketing Management, Product Marketing, Digital Innovation, E Commerce, E Business, Social Media, Web Marketing, Digital Transformation, B2b, Online Marketing.
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