As Chief Strategy Officer, my role is to help our company develop future competitive advantages, including membership style benefits and incubating/launching Spotter Studio, our all-in-one AI workflow system that helps Creators create hits more consistently, in less time, in a creatively fulfilling way.Spotter provides individuals with greater access to knowledge, capital and community so their creativity can change the world. We are the innovator and runaway leader with 90% of the YouTube catalog licensing market: $940 million funded to creators so far. Examples include MrBeast, Dude Perfect, Rebecca Zamolo, Kinigra, ZHC, Deestroying, and Gracie’s Corner. We also provide these funded creators with inside advice from a community of peers, benchmarked analytics, and expert advice from a suite of industry experts.Funded creators use the money to grow faster and more sustainably - build studios, expand their teams, translate their videos to reach new audiences, launch new businesses, diversify their income, and get peace of mind. Spotter is also the leader in selling additional premium, high-engagement pre-roll and mid-roll ads to the world's leading brands and agencies to increase the monetization of our content. As a result, creators receive a high payout and Spotter has a competitive advantage, being able to outbid catalog licensing competitors.And now, as of Sept 2024, we offer SpotterStudio.com, an all-in-one AI suite that provides creators with a research assistant, brainstorming partner, and project manager so they can save time, grow their audience and revenue faster, create hits more consistently --- all in a creatively fulfilling way.

Served as Board Member through our exit to Chartbeat and Cuadrilla Partners.Fun fact: also a two-time customer of Tubular, first at BENlabs/TubeBuddy and now at Spotter. I still use it weekly to get an inside view of trends across platforms in the creator economy.

Founded company in my dining room and led for eight years as CEO. Raised $40M in institutional VC funding, as well as strategics with A+E Ventures and Singapore Press Holdings. We grew to mid-eight figure ARR with high margins, NPS of 60 and a top rated culture (Best Places to Work, Glassdoor, etc). Tubular Labs, acquired by Chartbeat and Cuadrilla Capital, is the worldwide leader in online video measurement and analytics. Tubular serves over 6,000 video creators and 250+ enterprise customers in 30 countries, including YouTube, Meta, Google, Twitch, Twitter, Snap, TikTok, Discord, Netflix, Disney, Paramount, Adidas, Activision, EA, Mattel, Hasbro, WarnerMedia, BBC, Channel 4, ZDF, and Washington Post. Tubular is the only platform that indexes and measures 8B videos from 200M creators and uses AI to classify videos into 2M topics and 1500 categories. Tubular is also the only firm to provide insight into what social video audiences shop and buy online.

Brought in by Branded Entertainment Network on day 1 of the TubeBuddy acquisition as General Manager to bridge from founders to integrated BEN offering. Departed upon full integration of the company into BENlabs.Led a wholly new management team for TubeBuddy, together defining a 3-year vision, doubled staff, created a Growth team and oversaw rapid growth. Established a Creator Advisory Council of leading Educators. Collaborated with BEN to define BEN overall product vision and how TubeBuddy integrates.TubeBuddy is a SaaS product that empowers 8 million creators to save time, reduce frustrations and grow their audience on YouTube faster.

Moved to Los Gatos from LA to help Netflix spin-off the DVD business into a separate company before decision was reversed and spinoff strategy was terminated.A memorable experience with many lessons learned.

Drove 30% increase in Revenue per 1000 Views while leading analytics, account management, yield optimization, advertising operations and ad product development. Machinima, now owned by WarnerMedia, was the leading entertainment network for video gamers, with over 10,000 creator partners and 600 million videos watched monthly by over 70 million gamers worldwide.I left Machinima after a very short stint for a unique opportunity at Netflix, but remained on great terms with the Machinima team (whom I've worked with on and off since 2010 at Tubular and Spottter)

Worked alongside the CEO to generate over 5 term sheets from top-tier Sand Hill Road VC firms, joining the firm upon close of a $5 million Series A with Redpoint Ventures in September 2009. Led a team of top-notch creative, analytics, ad ops, and account management personnel to launch campaigns for over 30 advertisers in over 12 verticals. Developed publisher relationships with large Top 100 web properties.

After acquisition by Experian, moved from Product to lead a 30+ person Marketing department with a direct response budget of $80M. Direct reports included Media Buyers, Campaign Managers, Analysts, Designers, Marketing and BI Product Management teams. Grew revenue by over 75% in two years through marketing optimization and incorporation of third party marketing offers to improve overall ad yield.

Joined pre-revenue as 5th full time employee and remained on through the acquisition by Experian for $380M in 2005. Oversaw site UX and created and led a world class, cross-functional A/B testing team of 12 people across product, design, research, project management and engineering. Conducted 100+ usability tests and over 1,000+ A/B tests, increasing conversion rate by over 112%.As Product Manager, grew Home Purchase revenue by 250% and successfully managed the launch of Realtor and BillPayPlus product lines.