Proven senior executive, game changer and creative leader with impact on great brands as CMO of the Museum of Science and Industry and Chicago White Sox, and President of Trebor Communications. I’ve used innovation and collaborative leadership to build and mentor staffs, revitalize brands and dramatically improve the visibility, reputation, profitability and value of entertainment/cultural venues, corporate and non-profit organizations. My experience includes careful orchestration of brand development, strategic marketing/communications/advertising plans and social/digital media management .Led highly successful re-branding effort at MSI that combined traditional media advertising, aggressive media relations and social/digital media to raise visibility and revitalize the Museum’s image. Created iconic promotions like "Month at the Museum," a worldwide contest to find someone to live 24/7 at the Museum for 30 days and blog, Tweet and post YouTube video about the experience. The promotion attracted 2,500 entries and garnered one billion media impressions.As SVP Marketing and Broadcasting for the Chicago White Sox, I led a rebranding effort that turned the team’s logo and uniform into the hottest selling merchandise in Major League Baseball history. I led a team that created and produced several iconic promotions, including Dog Day, Elvis Night and Turn Back the Clock, which first introduced the retro uniform concept now used widely by virtually all professional sports teams. Specialties: Staff development and leadership; Branding and Corporate Identity; Non-Profit; Venue Marketing; Advertising; Promotions; Public Relations Strategy; Sports Marketing; Digital; Innovation; Communications; Crisis Management; Social Media; Sponsorship Sales..
Listed skills include Integrated Marketing, Media Relations, Strategic Communications, Public Relations, and 14 others.
