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WHAT I CAN DO FOR YOU:In a nutshell, we set up smart Facebook and Instagram Shops, and continuously improve them.Why? Online commerce is now less efficient, and more expensive. New privacy and personalization rules are crippling results and raising costs. Over 30% of US consumers are buying via social media, but only 4% of businesses have Facebook or Instagram shops.Social Commerce is predicted to grow over 300% by 2025. We’re laser-focused on helping clients exploit this. WHAT THIS WILL DO FOR YOU:Smart Facebook and Instagram Shops quickly expose audience feedback on products, services, and popularity.More importantly, you can see in real-time which offerings perform best, generate the most income, go viral, and provide insights. Adding paid ad boosting enables smart testing to uncover further knowledge to inform efficiency, growth, and profitability efforts.Finally, social-based, rapidly scalable, and loyalty-enhancing sales channel. And it delivers instant two-way transactions and communications like traditional retail WHAT MAKES US DIFFERENT:I’ve been helping business leaders delight their customers for decades. It started when I was a designer and Creative Director at Apple, and learned to think different!Our decades of experience in retailing, through catalogs, brick and mortar stores, email, and e-commerce, drive everything we do. A different perspective and lessons learned drove our unique system helping clients connect with their audiences, iconically present their products and services, then delight the hell out of them.Businesses that think differently, and move fast, own the competitive edge. Do you want some of that? WHAT OTHERS ARE SAYING:“Rob has an uncanny ability to look inside a business, dissecting the layers until he uncovers what really makes it tick, then creating and communicating that to business owners, employees, and customers.” —Blaine Transue, CEO, WildFireWeb.com“Thank you so much! I love the site and feel you both captured exactly what I was looking for. Working together has been a lovely experience.” —Jennifer Gladysz, Owner, StayCocoon.com“I found the experience very professional, comprehensive, fun, and educational from start to finish. I highly recommend them to anyone who wants a 1st class team to collaborate with…” —Jerry Hicks, Owner, NETrekk.com“They bring incredibly creative and strategic thinking to the table and have developed many of our most successful promotions.” —Sarah S., COO, SpicerBags.com HOW TO REACH ME:If you are interested in learning more, contact me directly on LinkedIn.
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Managing PrincipalAddwaterFair Oaks, Ca, Us -
Investor, Restarter, CmoIpowerup May 2022 - PresentSolar Smartphone Accessories that keep you powered up. Whether you’re a student, outdoor professional, recreation enthusiast, or homeowner with a power outage, you have a dead phone risk. iPowerUp's products will recharge you every day, for free, from the sun. -
Managing PrincipalAddwater Feb 2021 - PresentSacramento, California, UsAddwater integrates smart inbound marketing practices with compelling design to help businesses attract and keep high-profit clients and customers. We do it with a combination of strategic thinking, customer-centered design, and reality-based marketing. The objective is always to position our client as the best choice!The marketing system we practice is based on what worked well for Apple in my years there and after. We've simplified it, and sized it, to help businesses small and large get remarkable results quicker, and with less effort. -
DirectorEnjoy Technology, Inc. Aug 2019 - Jan 2021Palo Alto, Ca, UsDirecting elevated 3D experiences for Enjoy's personalized mobile store services including R&D, design, logistics, and related programs. -
Managing PrincipalAddwater Aug 2017 - Aug 2019Sacramento, California, UsWe help businesses attract and keep high-profit clients and customers. The marketing system we teach is based on what worked well for Apple in our years there and after. Now it’s been simplified and sized to help businesses, small and large, get remarkable results quicker, and with less effort. -
Cmo & Cofounder > CeoAvolved May 2014 - Aug 2019Sonoma, Ca, UsWe're a new company focused on helping hobbyists and professional growers know what their plants know.Why? Too much guesswork by novices and pros alike results in over-watering, over-fertilizing, and inefficient or incorrect lighting, energy, and water management.Our solution: An easy-to-use smart plant growth system that integrates • A multi-point sensor network• Professional-grade sensor and communications system• Cloud connectivity to simple monitoring and management appsRole: CEO/CMO Juggling many funding, admin, marketing and product design hats including strategist, product manager, product designer, customer engagement manager, website designer, app UI design, presentations and other marketing and funding activities. Includes industrial design of hardware products, testing/demo lab, pilot installations —and anything else we dream up! -
Chief Marketing OfficerVode Lighting Nov 2012 - Aug 2014Sonoma, California, UsResponsible for marketing and sales support efforts, including online media, inbound marketing programs, web apps and tools, events, and user experience.Led marketing targeted at Lighting Designers, Architects, Interior Designers, Contractors, and commercial lighting sales channels for Vode —a maker of very high-quality commercial LED lighting systems installed in corporate, institutional, and educational buildings worldwide. Accountable for brand awareness, market validation, metrics, online content, online tools, user experience, customer adoption, and market penetration. Also provided strategic business and HR planning, budget management, and counsel leading to elevated HR practices.• Developed first annual marketing plans, budget projections, product launch strategies, and positioning strategies• Led user testing and "Right Stuff" projects to improve the critical website user experience dramatically• Lead redesign of technical and marketing documentation of over 90 pieces• Improved marketing team productivity and impact • Elevated brand awareness within an extraordinarily discerning and sophisticated professional community• Regularly achieved response rates over 30% and conversion rates of 5-8% for outbound marketing• Established PR, inbound marketing, and content marketing programs and operations -
Investor & AdvisorHabitat Design May 2011 - Aug 2014A one-stop online resource for residential landscape design services and outdoor furnishings and contemporary garden design products.
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InvestorOutlook Ventures Feb 2000 - Feb 2014Venture capital investor and coach of early and growth stage companies.
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Investor & Hands-On AdvisorWine List, Inc. 2012 - 2014Marketing strategy, prospective investor introductions, identity design, UI design, POP strategy and design, industry organization introductions, biz model counseling
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PrincipalAddwater Dec 2010 - Nov 2012Sacramento, California, UsServed as the Managing Principal from founding through the development of products and services designed to accelerate the growth of small to mid-size businesses.. Accountable for community networking, business strategy, go-to-market planning, team building, client acquisition and administration. Also responsible for business development, client relationships, customer satisfaction and product quality.• Established a rapid growth marketing consultancy • Leveraged consultancy as a laboratory to explore client-centered online products • Generated positive cash flow that underwrote proprietary product and services development• Lead product development for 20 business-optimized blog products • Established executive level partnership with social blogging platform Tumblr• Achieved over 15,000 blog theme and widget users• Themes and widgets realized a churn rate of under 4% since inception -
Cofounder, Chief Marketing OfficerLikelist.Com (Now Spotlikes.Com) Dec 2007 - Nov 2010Led Marketing, UI design, HR and Customer Service for LikeList (SpotLikes) —an online and mobile web app where people who think alike share lists of their favorite local businesses. Accountable for market validation, metrics, online product look and feel, user experience, user acquisition, SMB customer acquisition and local market penetration. Also for onboarding new staff, HR policies and benefits programs for initial year.• Developed 5-year sales and marketing plans, financial projections, go-to-market strategy, positioning and product UI designs that achieved funding• Played critical role in pitching and acquiring venture capital funding of $7.5 million• Built A-team of experienced designers, marketing professionals and regional evangelists• Achieved brand awareness of approximately 80% in key local markets• Acquired a base of over 45,000 consumer users and over 5,000 SMB users
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Cofounder & PrincipalAddwater Aug 2002 - Dec 2007Sacramento, California, UsIncubated and lead a website development and advertising agency that delivered big-city strategic thinking and creativity to small and mid-sized businesses helping them compete against big brands. Accountable for general management, team building, marketing, sales, client marketing strategies, media planning, creative direction and client satisfaction.• Moved into a new region and built a client base of over 60 local accounts• Clients included community pillars: Chamber of Commerce, Visitors Bureau, and Business Alliances etc.• Established semi-automated systems for business strategy, media planning and campaigns• Developed print and online marketing strategies, marketing media plans, promotions, advertising and collateral that helped boost Sonoma Valley tourism revenue by over 20%Partial list of clients:• Artefact Design & Salvage• Borel Bank• Boston Private Bank• Cornerstone Gardens• Larson Family Winery• M Squared• O'Reilly / Safari Books• Sonoma Valley Chamber of Commerce• Sonoma Valley Visitors Bureau• Synecor Medical Device Incubator• Washington Mutual Bank• YMCA of Silicon Valley and Mid-Penninsula -
Cofounder, Partner, Creative DirectorAddwater Dec 1997 - Jul 2002Sacramento, California, UsEstablished and lead the creative team for a brand strategy and online media design consultancy serving Internet start-ups and entrepreneurial corporate divisions. Accountable for staff, contractor and vendor recruiting and management, creative strategy development, project management, and team coaching for brand identity, website, packaging, collateral systems and environmental projects. Also responsible for co-pitching all new business, project profitability and maintaining executive relationships with key accounts.• Recruited additional founding partners and creative team ultimately totaling 35 full-time staff and 25 contractors —total headcount over 100• Developed and evolved production workflow to accommodate rapidly growing staff and technology requirements.• Played decisive role in landing scores of clients —leading to $11 million in annual revenue• Led teams and projects achieving awards and distinctions for creativity and design• Successfully helped pivot the firm, creative team and client base to survive dot-com bubble burst in 2000• Creative team members are now chief creative officers of leading consulting firms and internal marketing groupsPartial client list:• Adobe Systems• Bluelight.com / Martha Stewart• BlueNile• Burger King• Fender Guitars• FireTalk• HomeBid• Joe Boxer• Levis• Lightspeed Venture Partners• LiquidAudio• NapaStyle / Michael Chiarello• NEC • Sun Microsystems• Wells Fargo ATM Services -
Partner, Creative DirectorCks Partners Mar 1992 - Nov 1997Hired to dramatically elevate the quality of work coming from the firm’s original office, install infrastructure and workflow to improve work efficiency and profitability. Accountable for creative team management and growth, creative strategy development and client satisfaction.• Grew a team of 7 earnest designers and writers to a team of 35+ award winning creative professionals • Helped office achieve highest profitability of the firm every quarter of tenure• Led a team that became a pioneer of website and online user interface design• Improved office profitability, work quality and aggressive adoption of technology to support CKS Partners going public• Opened expansion office in another state with responsibility for new client acquisition and team recruitingPartial client list:• American Express Financial Advisors• Apple• Camino Healthcare & Hospital• Grass Valley Systems• HP• McDonald's• National Semiconductor• Nextel• NTB• Philips Electronics• Radius• Sony• Tektronix• TV Guide Onscreen• Xerox
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Sr. Product Designer > Creative DirectorApple 1981 - 1989Cupertino, California, Us
Rob Gemmell Skills
Rob Gemmell Education Details
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University Of WashingtonFine Art And Industrial Design -
The Ohio State UniversityDesign Management -
San José State UniversityEngineering And Manufacturing Processes
Frequently Asked Questions about Rob Gemmell
What company does Rob Gemmell work for?
Rob Gemmell works for Addwater
What is Rob Gemmell's role at the current company?
Rob Gemmell's current role is Managing Principal.
What is Rob Gemmell's email address?
Rob Gemmell's email address is ro****@****ter.com
What is Rob Gemmell's direct phone number?
Rob Gemmell's direct phone number is +170795*****
What schools did Rob Gemmell attend?
Rob Gemmell attended University Of Washington, The Ohio State University, San José State University.
What are some of Rob Gemmell's interests?
Rob Gemmell has interest in Children, Economic Empowerment, Environment, Science And Technology, Health.
What skills is Rob Gemmell known for?
Rob Gemmell has skills like Start Ups, Strategy, Marketing Strategy, Social Media Marketing, User Experience, Creative Direction, Marketing, Advertising, Entrepreneurship, Social Media, Management, Competitive Analysis.
Who are Rob Gemmell's colleagues?
Rob Gemmell's colleagues are Maxwell Gemmell.
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