SHOP is a transformative marketing agency led by marketing leaders who are also entrepreneurs. We offer agency-level expertise for brands and companies looking to get straight to the heart of the task at hand. With our streamlined approach, we eliminate the inefficiencies and bureaucracy of larger agencies, delivering high-quality results swiftly and effectively.A holistic approach to every project, ensuring all elements work together seamlessly for maximum impact. Our comprehensive services include business viability studies, brand strategy, communication strategy, and go-to-market plans that cover every aspect of the media lifecycle—strategy, planning, buying, delivery, analytics, and optimizations. Additionally, we offer visual identification and brand book development, logo design, website design and optimization, social media strategy, content strategy, and more, tailored to meet the specific needs of each task. By managing the entire process, we ensure that every component aligns harmoniously to achieve your business goals efficiently and effectively.

Anomaly Content & Entertainment (ACE) is a global marketing and communications agency with premium original film and television expertise. ACE operates across a full spectrum — from creating original entertainment at the highest level to developing business solutions for brands via strategic marketing and content creation.• Serve as a primary partner to the brand’s creative team; influence creative strategy and execution to support marketing stories that boost partner brand engagement and drive increased customer conversion rates• Mine and analyze first and third-party consumer insights, trends, and cultural moments to form the basis of creative strategies and develop powerful storytelling across successful content marketing plans• Leverage a mix of agency and third-party AdTech tools in target refinement, content creation, campaign management, program measurement, media analytics, and optimization to achieve brand goals

Local Coffee in Montclair, New Jersey, launched in 2017 and gained national recognition for spearheading the 5th wave coffee movement, which focuses on excellence from bean sourcing and roasting to brewing and customer service. Local Coffee’s commitment to quality is reflected in its commercial success. At the time of its sale in 2023, Local Coffee boasted an impressive array of five-star ratings across Yelp, Google, and Facebook, earning it the rank of number 26 coffee shop in the United States.• Conducted extensive market research and data gathering, deriving key insights for strategic planning. Developed a detailed financial plan and created a robust business strategy to ensure market feasibility and long-term success• Developed comprehensive brand strategy and led all BTC initiatives, including client CRM, social media, website organic marketing, paid marketing, signage, graphics, and product development • Operational focused: Leveraged the Square POS operating system to access business and client data to define and exceed hospitality KPIs (CGS, NPM, CAC)• Grew the company from 2 employees to 10 employees, personally filling every role with a value-based recruiting system• Developed and implemented a leadership development program from scratch, including curriculum, to create smart systems that increase future operational efficiencies • Created a customized artist residency program that generated leads for new customers, increasing the customer base by 15% annually and providing existing customers with regular new content, contributing to a 90% customer loyalty rate• Developed a franchise model to leverage the success of the business and support outside entrepreneurial interest

GroupM is the world's largest media agency, providing media placement, advertising and consulting services to a variety of household brands. GroupM agencies offer client, activation, media investment, data science, and technology development services.• Provided day-to-day leadership of the marketing and communications team, overseeing marketing operations and infrastructure, including budget, performance metrics and analytics, content development, and management• Helped clients see human problems behind their business challenges and set the path for how communications can solve the challenge(s) and drive brand growth

GroupM is the world's largest media agency, providing media placement, advertising and consulting services to a variety of household brands. GroupM agencies offer client, activation, media investment, data science, and technology development services.• Developed inter-agency as well as client-facing workshops to align on strategic thinking and achieve brand marketing objectives• As part of a cross-functional leadership team, spearheaded key collaborations, events, and partnership efforts to bring creative ideas and marketing programs to execution

Manduka is a company built by and for yoga teachers and their students. Renowned for its specialized yoga mats and accessories and committed to customer-centric and sustainable practices, the brand and marketing challenge was to expand into the apparel space while maintaining the core values of sustainability and customer focus.To address the challenge of entering the yoga apparel market, our solution involves tapping back into the core community of yoga teachers and students to understand the market's unmet needs and white spaces. We then crafted and executed a highly impactful omnichannel marketing campaign that powerfully introduced the new apparel line, ensuring it resonated authentically with existing customers and new prospects.

Kenneth Cole Productions is an American fashion brand offering modern, versatile, and functional clothing, shoes, and accessories under several distinct labels such as Kenneth Cole New York, Reaction Kenneth Cole, Unlisted, and footwear under the name Gentle Souls. The brand is committed to social responsibility and integrates a philanthropic message into each of its communication campaigns.• Created strategic roadmaps for integrated marketing programs across the entire media lifecycle, including Strategy, Planning, Buying, Delivery, and Optimization • Partnered with the e-commerce team to drive CRM strategy success with deep dives into performance marketing and coordinating digital marketing channel and promotional campaigns• Coordinated with media agencies and vendors to execute media buying across various platforms, ensuring optimal placement, cost-efficiency, and maximized added value opportunities• Managed the marketing budget effectively in collaboration with the Brand Operations function, allocating resources to maximize return and achieve business objectives• Led strategic marketing initiatives and partnerships with amfAR, along with internal social philanthropy efforts, enhancing community impact and boosting brand reputation and engagement

Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.• Monitored the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders• Researched the media landscape and keeping up to date with the latest media trends• Determined the most suitable media mix given the nature of each client’s business, budget, and preferred advertising media• Built and maintained relationships with clients, advertising platforms, and media influencers