Rob Goodman Email & Phone Number

Chapel Hill, Nc, Us

San Francisco, Ca, Us

OpenVerse builds brands through strategy and storytelling. Content marketing, creative, and brand development — and at the heart of everything we do is the written word. We believe that everyone from global giants to emerging startups deserves the right platform to share their story. And we foster a spirit of openness, connection, and collaboration with our clients and partners. • Clients include: Nauto, Omidyar Network, Foundation Capital, DODOcase, Afore Capital, SoundHound, and Google.• Revamped IDEO's Creative Confidence podcast which was subsequently nominated for a Webby Award.• Produced and launched Making Ways Podcast, with 70 episodes and counting, featured in numerous publications and at San Francisco Design Week and Design Week Portland.• Bring lessons to students as an instructor at General Assembly for podcasting, content strategy, and partnerships.• Provide custom illustration services for bands and brands.

San Francisco, California, Us

Led content for the premier visual web development platform.

Tel Aviv, Il

Head of branded content. Lead strategy, development, and creative production for branded content at Wix. Videos, podcasts, ebooks, audio, content-rich social and web experiences that drive brand awareness and customer growth.

New York, Ny, Us

Lead business-driving content strategy, editorial development, production, and distribution for content initiatives including books, podcasts, and newsletters. Run global content partnerships, manage social media, and in-house copywriting services.• Produced and launched 4 books driving hundreds of thousands of downloads and increased ARR.• Lead marketing and production for Design Better Podcast. Growing total listens to over 1M, earning Webby Award nomination, and doubling episode listenership.• Relaunched newsletter and grew subscribers over 600% in a single year, for targeted audience segment of design leaders.• Spearheaded audiobooks program, from development to distribution, opening up new, global audiences.• Created narrative and co-produced industry-spanning research report on design maturity, launching content campaign driving downloads and significant ARR.• Operationalized content programs for higher efficiency, reducing operating costs by 50%.• Partner across internal teams and executives to amass support, alignment, resources, enable sales, and go to market plans.• Manage social media and marketing copy to increase community engagement and campaign effectiveness.• Execute organic content programs for social, oversaw overall impressions increase by 40%, growth of engagement rates for Instagram 450% and LinkedIn 175%, with total audience growth reaching 500K. • Built strategic content partnerships program. In first 3 months, secured co-marketing campaigns reaching over 5M.

Mountain View, Ca, Us

• Head of global product marketing for digital publishing at Google, including books, news, magazines, and education. Served as marketing lead and chief storyteller for product, partner launches, consumer initiatives, marketing strategy.• Ran partnership marketing across Google Play with OEMs, carriers, and entertainment content partners.• Led rebrand of Google eBooks and Android Market to Google Play Books with creative, comms, and new value proposition - collaborating across teams to execute. Supported international launches.• Launched Google Play Newsstand: developed positioning, naming, website, launch video, campaign, and creatives. Led creation of new partner hub. Created and executed co-marketing campaigns across print, web, email, and social with top publishers including Time, Condé Nast, and Hearst.• Launched Google Play for Education: executed positioning, naming, messaging, marketing for Google Play’s first education product. Created inspirational launch video, demo videos, interactive YouTube page, and website to support Sales team and drive sales for this educational product. • Managed vendors including agency partners and design teams to help bring campaigns to life.• Responsible for co-marketing activities across Google Play. Pitched and launched partner campaigns with OEMs, carriers, publishers [books, news, magazines], movie studios, and record labels, including exclusive online book club campaign with Samsung and Verizon music campaign including TV, in-store, and online promotion reaching hundreds of millions of consumers.• Operate as central resource for vertical industry and user insights knowledge. Delivered user insights with qualitative and quantitative studies on habits and preferences of readers. Synthesized actionable insights for product and marketing groups.

New York, Ny, Us

Taught graduate level course in Social Media Marketing at NYU, with strategic and tactical lessons on leading and emerging social platforms, including Facebook, Twitter, Pinterest, and Instagram. Delivered lessons and coursework on how to develop and implement a marketing strategy and campaign utilizing social media, influencer marketing, content creation, blogs, and video. Developed tutorials and instructional sessions including: best practices, measurement analytics and reporting, organizing your department and educating your company's employees on social media.

New York, New York, Us

• Led online marketing across company, including social media, content marketing, eBook marketing, and digital campaigns for major releases.• Developed and executed large-scale sales driving online marketing campaigns across all divisions, including Adult, Children’s, and Audio, while leading company online & social media strategies.• Led consumer eBook marketing across multiple platforms, including Apple iBooks, Nook, Kindle, Sony, while devising new digital initiatives to propel sales and drive awareness via burgeoning platform.• Directed corporate social media outreach, engagement, and strategy for Simon & Schuster. • Launched official S&S Twitter, Ustream, Foursquare, and Video Podcasts. Tasked with educating company and partners in all social media endeavors. Supported author marketing, informing web presence, SEO, social.• Industry innovator, responsible for several publishing firsts including: Foursquare added value promotion with independent retail, exclusive eBook for influencers with Klout, and first live author video streaming series with Ustream.• Creative director, writer, producer for marketing materials & content including viral videos, games, apps, websites, and more.• Initiated and maintained strong relationships with partner sites for promotions, including AOL, Yahoo, Funny or Die, Comedy Central, Sony, Scribd, College Humor, and more.

New York, New York, Us

• Developed and executed unique online marketing campaigns for key titles in the Adult Division, including partnerships with 3rd party sites, website development, content creation, online retail promotions, author web outreach, and marketing initiatives via official company site & e-newsletters.

New York, Ny, Us

• Led & managed online marketing efforts of 50+ college reps nationwide while contributing to the creation & execution of marketing campaigns aimed at breaking developing artists via targeted local outreach through independent retail, lifestyle accounts, college campuses, live events, and online.• Built relationships and special online promotions through the nation's top independent music stores.• Designed print and digital creatives used in national campaigns.

New York, Ny, Us

• Developed consumer marketing strategies for new properties while working in teams with Creative and Marketing groups to brand properties and develop new products.• Directed Creative staff through product cycle and provided support, information, and relevant materials to licensees in order to maximize development and approval flow.

New York, Ny, Us

• Executed grassroots marketing campaigns by promoting, publicizing, and developing emerging artists in Syracuse, NY and the upstate NY region. Engaged fans through coverage of live concert tours, planning and promoting listening events, working closely with independent retail and lifestyle accounts to merchandise and promote Sony Music artists, and targeting local college websites, newspapers, and radio to establish awareness and develop fans through viral grassroots initiatives.

New York, Ny, Us