Rob Goodman Email & Phone Number

Chapel Hill, NC, US

San Francisco, CA, US

• OpenVerse builds brands through strategy and storytelling. Content marketing, creative, and brand development — and at the heart of everything we do is the written word. We believe that everyone from global giants to.
• Clients include: Nauto, Omidyar Network, Foundation Capital, DODOcase, Afore Capital, SoundHound, and Google.
• Revamped IDEO's Creative Confidence podcast which was subsequently nominated for a Webby Award.
• Produced and launched Making Ways Podcast, with 70 episodes and counting, featured in numerous publications and at San Francisco Design Week and Design Week Portland.
• Bring lessons to students as an instructor at General Assembly for podcasting, content strategy, and partnerships.
• Provide custom illustration services for bands and brands.

San Francisco, California, US

Led content for the premier visual web development platform.

Tel Aviv, IL

Head of branded content. Lead strategy, development, and creative production for branded content at Wix. Videos, podcasts, ebooks, audio, content-rich social and web experiences that drive brand awareness and customer growth.

New York, NY, US

• Lead business-driving content strategy, editorial development, production, and distribution for content initiatives including books, podcasts, and newsletters. Run global content partnerships, manage social media, and.
• Produced and launched 4 books driving hundreds of thousands of downloads and increased ARR.
• Lead marketing and production for Design Better Podcast. Growing total listens to over 1M, earning Webby Award nomination, and doubling episode listenership.
• Relaunched newsletter and grew subscribers over 600% in a single year, for targeted audience segment of design leaders.
• Spearheaded audiobooks program, from development to distribution, opening up new, global audiences.
• Created narrative and co-produced industry-spanning research report on design maturity, launching content campaign driving downloads and significant ARR.

Mountain View, CA, US

• Head of global product marketing for digital publishing at Google, including books, news, magazines, and education. Served as marketing lead and chief storyteller for product, partner launches, consumer initiatives.
• Ran partnership marketing across Google Play with OEMs, carriers, and entertainment content partners.
• Led rebrand of Google eBooks and Android Market to Google Play Books with creative, comms, and new value proposition - collaborating across teams to execute. Supported international launches.
• Launched Google Play Newsstand: developed positioning, naming, website, launch video, campaign, and creatives. Led creation of new partner hub. Created and executed co-marketing campaigns across print, web, email, and.
• Launched Google Play for Education: executed positioning, naming, messaging, marketing for Google Play’s first education product. Created inspirational launch video, demo videos, interactive YouTube page, and website.
• Managed vendors including agency partners and design teams to help bring campaigns to life.

New York, NY, US

Taught graduate level course in Social Media Marketing at NYU, with strategic and tactical lessons on leading and emerging social platforms, including Facebook, Twitter, Pinterest, and Instagram. Delivered lessons and coursework on how to develop and implement a marketing strategy and campaign utilizing social media, influencer marketing, content creation.

New York, New York, US

• Led online marketing across company, including social media, content marketing, eBook marketing, and digital campaigns for major releases.
• Developed and executed large-scale sales driving online marketing campaigns across all divisions, including Adult, Children’s, and Audio, while leading company online & social media strategies.
• Led consumer eBook marketing across multiple platforms, including Apple iBooks, Nook, Kindle, Sony, while devising new digital initiatives to propel sales and drive awareness via burgeoning platform.
• Directed corporate social media outreach, engagement, and strategy for Simon & Schuster.
• Launched official S&S Twitter, Ustream, Foursquare, and Video Podcasts. Tasked with educating company and partners in all social media endeavors. Supported author marketing, informing web presence, SEO, social.
• Industry innovator, responsible for several publishing firsts including: Foursquare added value promotion with independent retail, exclusive eBook for influencers with Klout, and first live author video streaming.

New York, New York, US

• Developed and executed unique online marketing campaigns for key titles in the Adult Division, including partnerships with 3rd party sites, website development, content creation, online retail promotions, author web.

New York, NY, US

• Led & managed online marketing efforts of 50+ college reps nationwide while contributing to the creation & execution of marketing campaigns aimed at breaking developing artists via targeted local outreach through.
• Built relationships and special online promotions through the nation's top independent music stores.
• Designed print and digital creatives used in national campaigns.

New York, NY, US

• Developed consumer marketing strategies for new properties while working in teams with Creative and Marketing groups to brand properties and develop new products.
• Directed Creative staff through product cycle and provided support, information, and relevant materials to licensees in order to maximize development and approval flow.

New York, NY, US

• Executed grassroots marketing campaigns by promoting, publicizing, and developing emerging artists in Syracuse, NY and the upstate NY region. Engaged fans through coverage of live concert tours, planning and promoting.

New York, NY, US