Robert G. Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

• Create concise yet conversational copy for Walmart Health business vertical• Work with copywriters to deliver work that enables customers to easily navigate health & wellness programs through various channels including paid & owned social channels, site assets, emails, digital ads, store signage, printed mailers, large scale multichannel campaigns, brainstorms, pitch decks, radio & video scripts, & billboards• Provide supervision & development opportunities for copywriters within our vertical/campaigns by editing, sharing constructive feedback, assigning work, & providing support & recognition• Serve as representative of the copy team management by asking the right questions, challenging the status quo, and presenting & defending our work to stakeholders at every stage• Ensure all internal/agency partner output is in line with overall brand strategy, brand voice, & campaign objectives

San Francisco Bay Area

I volunteer with this incredible organization on an as-needed basis after working there in the summer of 2023.

San Francisco, California, United States

- Collaborate with founders to craft brand identity- Work with internal stakeholders to edit company website UX and copy- Interview Q1 contractors to write profiles and company blogs

San Francisco Bay Area

First contract: October 2015–January 2016 - Write and edit video scripts, website copy, and other ad copy for pharma (Genentech, Amgen) and other clients.- Work on long-form, deeply technical pieces for a website and other digital assets.

Emeryville, Ca

Copy director, board member of 501(c)3 nonprofit working to build homes for impoverished families and seniors in Rwanda.

San Francisco Bay Area

Full-time from 1/19/19 to 5/17/19

San Francisco Bay Area

Patient and HCP-focused copywriting for healthcare client

San Francisco Bay Area

South San Francisco

Helps secure solid agency/client relationship in the copywriting roleo Aligns client’s brand objectives with agency's strategic (Brand Story) and creative process (Creative Brief)o Develops strategic recommendationo Helps ensures creative expectations are meto Represents and defends the agency point of view, handles objectionso Helps influence clients to embrace leading edge technologieso Contributes insights, facts, and data during planning and creative processeso Contributes ideas and ways to improve brand performanceo Provides strategic direction to grow the brando Generates opportunities to deliver additional value-added communications and/or business-building ideas for cliento Contributes to the development or refinement of brand positioning and communication objectiveso Reviews strategic plan to support brand planning, makes recommendations to senior teamo Exhibits critical thinking for brand and overall businesso Actively contributes to creative reviews and message development; offers critical evaluationo Works within cross-functional agency teamo Building a solid knowledge base of client brand, competitive landscape and market activityo Works with functional leads to improve process and create a positive team environment

San Francisco Bay Area

- Work within a creative team, partnering directly with a Creative Director, to come up with pitch/concept ideas including, headlines/sub-headlines, product copy, websites/landing pages, and banner ads.- Execute marketing and advertising-focused copy.- Work with creative team to pitch completed work to clients.

San Francisco Bay Area

• Support work for Dell Corp., their largest client, in the form of:• Native advertising copy• Major conference coverage & summaries• Articles written for review and approval by executive-level management

San Francisco Bay Area

• Write articles for hyberlocal news publication• Coverage of events, live music, and local businesses

San Francisco Bay Area

• Oversee and execute on the local communications strategy for SF Bay Area market.• Establish, develop, and maintain relationships with targeted regional journalists and serve as a resource for ideas and data.• Support Redfin’s efforts to gain recognition as an authority on local real estate in markets Redfin already serves by securing coverage for Redfin’s Real-Time market reports to local reporters.• Partner with the real estate data team to identify new real estate trends, gathering agent anecdotes and analyzing data to back them up.• Create and manage media opportunities for Redfin’s real estate operations professionals, including media preparation and follow-up.• Develop newsworthy ideas to promote Redfin’s website and mobile features and tools.• Support the communications team’s efforts related to company positioning and branding.

San Francisco, Ca

Live music coverage of events in and around San Francisco.RIP SFBG

San Francisco Bay Area

Assoc. Editor - INTERNATIONAL MARKETING VENTURES (IMV) Sept 2010 - Aug 2014• Output: 20 news briefs, 1-2 full-length articles per week for one of IMV’s medical news websites. • ID, interview thought leaders, cover new tech, research, and public policy. • Review press releases, select worthy submissions for editing & publication.• Attend trade shows, annual meetings hosted by professional & research orgs. • Represent the brand, observe, report on industry trends & developments.• Contribute to growth strategy sessions.• Promoted from Assistant Editor in October 2013. • Also responsible for Social Media platforms after March 2011 (outlined below).Social Media Mgr. - IMV March 2011 - Aug 2014• Create, execute social media strategies & post to Twitter, Facebook, Google+, LinkedIn.• Grew Facebook “Likes” from 2,300 to 5,100.• Grew Twitter followers from 2,500 to 8,300.

San Francisco Bay Area

Bi-weekly contributor to "Meet Your Mixologist" column.Select area businesses to profile, write vivid descriptions of the venue.Live music writer, coverage of touring and San Francisco musicians.

• Upgraded from interviewer to supervisor after 3 weeks. • Prepare for and host a week-long training session for 16 new employees. • Distribute work at my discretion to the best employees.• Review and approve submitted work. • Conduct weekly performance evaluations, report to my own supervisor.

Hard news, features writer, columnist and photographer during a summer and fall in Boothbay Harbor, ME.

Wrote feature articles, interviews and restaurant reviews for The A/V Club in The Onion's Washington, DC print edition newspaper.

- Hired for data entry, promoted after 4 months.- Coordinated communication with, managed workflow of underwriters, loan officers, title companies, brokers, and appraisers for closing mortgage loan files.

• Event planning, create supporting press releases & multi-media marketing materials.• Book performances for bands in business to business sales setting.• Tour-manage 4 person crew and materiel during 3 week USO-style tour in Asia.

B.A., Communications- Journalism & Public Relations Track

Activities and Societies: Minor - History Minor - English

Education record