Rob Grogan Email & Phone Number

Sydney, New South Wales, Australia

Currently leading an e-Retail team with goal to grow online sales for Key retail customers. Remit: Commercial Business Strategy targetsNCT and Independent e-Retail strategy and implementatione-Retail investment strategyTeam vision and KPIs for online businesse-retail analytics implementation Digital Shelf and data integrityInternal e-commerce capability

Sydney, New South Wales, Australia

• Customer partner for Coles Liquor Group, Liquor Legends, and Australian Liquor Marketing, driving e-commerce growth and investment strategy:
• 5%+ YoY online sales growth ahead of beer category across a major liquor retailer.
• Achieved a +4% YoY online share growth for Lion beer portfolio.
• Significant growth in on-demand sales, with a 120% YoY uplift in UberEats.
• Commercial business goal owner.

Sydney, New South Wales, Australia

• Responsible for the delivery of digital brand marketing strategy and digital agency retainer:
• Led a team of 4 to deliver digital strategy outcomes
• Optimized Lion digital ecosystem to drive growth and performance.
• Successfully onboarded and integrated new digital agency with internal stakeholders
• Unlocked significant cost saving of 500k+ by re-negotiating agency contracts.

Sydney, New South Wales, Australia

• Led Brand Digital Marketing strategy and projects:
• Grew the portfolio's CRM database by 20% over a two-year period - 100k+ subscribers.
• Product designer and owner of an online promotion platform that drove 20,000+ beer trials.
• Executed a social media strategy during a National Local Day, resulting in 50,000 in-venue schooner redemptions in a single weekend.
• Led retail customer innovation: Created the first-ever Google Voice-activated beer offer.

Sydney, Australia

• Led a high-achieving social media team and the development and implementation of a highly successful strategy:
• +400% increase in engaged users YoY across portfolio of 10 beer brands.
• Managed and mentored a team of 8 social media managers and 2 content creators, driving the production and publication of over 1,000 pieces of content annually.
• Demonstrated exceptional value by delivering $1 million of content value through an agile creative process.

Sydney, Australia

• Drove online community engagement and executed content strategies across Lion beer's social media channels:
• Developed in-house community management process and GTM strategy, resulting in highly engaged audience across social channels.
• Achieved huge organic social media growth of over 150k followers for five beer brand communities within two years.
• Designed and successfully executed social media brand strategies and promotions, building awareness and customer engagement.
• Demonstrated resourcefulness by producing engaging content on a limited budget.
• Drinks Industry Mag award for "Best Social Media Brand" for Tap King in 2015 and "Best Social Media Beer Brand" for 5 Seeds in 2016.

Sydney, Australia

• Manage and head-up all digital agency accounts across the business continually building relationships
• Create digital solutions from client briefs
• Generate ideas proactively, using traditional digital, mobile and social platforms
• Cultivate and generate new, consistent revenue streams for the company
• Identify potential technology to use within campaigns and brief development team to research possibilities
• Advise on best practice when creating 'social designs’, consumer journeys and UX

Sydney, Australia

• Responsible for revenue generation and relationship management across all Sydney digital agencies
• Responsible for securing digital revenue from large brands never won by Adknowledge before (BDM)
• Manage ideas, design and development of custom Facebook application builds
• Respond to briefs working with clients on fresh campaign strategies and social advertising solutions using display, video, performance and mobile within gaming sites
• Secure direct client spend with proactive approach and proposals
• Lead a team of in-house designers and developers to execute social engagement applicationsAdknowledge has been helping brands around the world reach their audience and deliver the right content to them, at the right.

Sydney, Australia

• Manage large number of agency accounts: focus on brief response, product showcasing, weekly WIPs
• Use knowledge of advertising market to uncover available and new spend
• Increase company share of client advertising spend
• Report to National Sales Manager with forecasting figures, breakdown on productivity, renewals, leads, new business builder and wins
• Manage and mentor Account Coordinator making sure all key objectives are completed on a daily basis.
• Source new direct businessRegional Mediaworks radio division is the regional sales arm of Southern Cross Austereo, Australia’s largest owner of commercial radio stations and Regional Mediaworks also represents other.

London, United Kingdom

• Plan airtime briefs for international agencies groups
• Work with online team to create cross-platform digital propositions (On air & Online)
• Negotiate extra revenue for company whilst providing best station price, campaign strategy and value for agencies
• Generate beyond the spot ideas for clients to create integrated campaign strategies
• Up-sell all sponsorship, promotion and digital opportunities to clients when possible
• Report to Sales Director providing daily sales forecast and ensure agreed revenue is secured by close of play