Rob Simpson Email and Phone Number
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Skyrocketing revenue and value creation by using a data driven, customer-centric approach to growth.Are you looking for a self-motivated CRE leader with commercial real estate and real-life entrepreneurial experience, someone who can execute a unique business operational strategy to maximize investment performance and value creation? With a decade of commercial real estate experience and as Co-Founder and CEO of a consumer-focused startup brand, I created millions of dollars in revenue and value by using a data driven and customer-centric approach to growth. I have 10+ years of commercial real estate experience in asset management, acquisitions and debt financing with investments totaling more than $2.5B. I managed a portfolio of 18 industrial and office building assets in S. CA worth $1.2B+ and led complex commercial real estate acquisitions that totaled more than $850M+ throughout the PNW and N. CA. I was promoted to a Finance Director where I led my team to close on $1.63B in commercial real estate loan investments. In addition to my commercial real estate expertise, I had an opportunity to co-found and lead SmashPack, a fast-growing startup CPG brand. I had no experience in the industry, but I knew I could learn quickly with my business acumen, growth mindset, and relentless persistence to succeed. As the CEO I was engaged in every aspect of the business where I developed and honed a data driven, customer-centric business model and rapidly grew revenue from $0 to several million dollars. This success led to the sale of the business to Designer Protein in 2021 where I act as a strategic advisor for the brand.To consistently outperform competitors and performance benchmarks, I believe decisions need to be driven by data with a customer-centric approach to operations. Assets need to be managed by someone who knows how to maximize financial, operational and asset brand value while establishing a differentiated value proposition in the market. If you need strong growth- and results-driven leadership to move your organization to its next level of growth and profitability, please feel free to contact me.STRENGTHS & EXPERTISE:✔Acquisitions✔Asset Management✔Operations✔Mortgage Debt✔Revenue & Value Creation✔Financial Modeling✔Business Start-Ups✔Project Management✔Market Research & Trend Analysis✔Process & Performance Improvement✔Entrepreneurial Thought Leadership✔Team Building & Leadership ✔Negotiation Strategies✔Strategic Planning & Execution✔Vision & InnovationTECHNICAL SNAPSHOT:Microsoft Office Applications • Argus Software
Core Realty Holdings Management Inc.
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Asset ManagerCore Realty Holdings Management Inc. Feb 2023 - PresentNewport Beach, California, UsAsset Manager overseeing a portfolio of industrial, retail and multi-family properties. CORE Realty Holdings Management Inc. and its affiliates own and professionally manage over 10.6 million square feet of commercial and multi-family real estate located throughout the United States for its owners and private investors.
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Consultant | Strategic AdvisorDesigner Protein 2021 - Feb 2023Carlsbad, Ca, UsTook on a consultant and strategic advisor role following the acquisition of SmashPack, leading the integration of this first-to-market protein fruit smoothie pouch into Designer Protein’s operations and staging the company for success. Delivered expertise to simplify the transition of assets and IP, and act as a liaison between Designer Protein and SmashPack’s customers.ENTERPRISE IMPACT:⇒Share expertise in the product’s formulation and act as point of contact with the manufacturer to set up production, scale operations onsite, and address formulation changes and issues throughout the manufacturing process.⇒Requested to extend the contract to provide expertise for the development, innovation, and commercialization of new products, helping to navigate past supply chain challenges and manufacturing operations in preparation for a 4th quarter 2022 launch.⇒Played a key role in achieving significant revenue growth improvement for Designer Protein and the doubling of its valuation since the SmashPack acquisition and ongoing new product development efforts. -
Co-Founder | Chief Executive OfficerSmashpack Inc. 2016 - 2021Irvine, California, UsBuilt this startup consumer packaged goods brand from the ground up. Grew annual revenue from $0 to several million dollars in an extremely competitive industry during a period of massive supply chain disruptions and inflation. Held P&L accountability and led daily business operations, including managing investor outreach, financial reporting, budgeting, and maximizing revenue growth initiatives. Recruited, trained, and led 10 employees and strategic partners to facilitate sustainable growth. ENTERPRISE IMPACT:⇒Addressed significant start-up challenges and lack of CPG experience through a growth mindset and relentless determination to secure start-up capital.⇒Facilitated the negotiation of complex national contracts with the world’s leading retail companies, gaining difficult-to-acquire distribution in Costco and Amazon and national launches in Sprouts and Target stores.⇒Achieved revenue growth of 100% YoY with a 59% gross margin.⇒Created a data driven, consumer-centric business model built to solve customer pain points thereby skyrocketing revenue growth. Led to premium product pricing, a high 40%+ repurchase rate, and superior customer reviews.⇒Worked with stakeholders to prepare the company for acquisition. Researched into prospective buyers and built a strategic relationship with Designer Protein resulting in the successful negotiation and close process that eventually sold the brand. -
Commercial Real Estate Finance DirectorNuveen, A Tiaa Company 2012 - 2016New York, Ny, UsAccepted a promotion to direct debt origination investments on the West Coast. Provided leadership over analysts, engineering, portfolio management, and legal counsel teams for this multibillion-dollar investment program. Processed and closed a $1.63B of complex, fixed-rate commercial mortgage loans for multi-family, retail, industrial, and core/core+ office properties across Colorado and the Pacific Northwest. Collaborated with mortgage brokers and borrowers to identify new financing opportunities. ENTERPRISE IMPACT:⇒Facilitated underwriting and loan structuring, completed due diligence, negotiated loan applications and documents, and wrote credit memorandums to secure loan investment approvals from the credit committee. ⇒Closed an average of over $400M in new loan production business each year, significantly surpassing production goals YOY. Personally closing 66% of the total national allocated core loan program in one year.⇒Secured and closed the largest real estate loan in TIAA’s 80-year history with an $800M national office and multi-family portfolio financing with assets in California, Washington, Texas, and New York. -
Acquisitions DirectorNuveen, A Tiaa Company 2007 - 2012New York, Ny, UsOversaw the entire property acquisition process for multimillion-dollar commercial real estate investment properties, closing $850M+ for Nuveen’s asset portfolio and third-party institutional investors. Partnered with the brokerage community and private sellers to source office, multi-family, retail, and industrial assets as well as core, value-add, and ground-up development properties in the Pacific Northwest and Northern California suitable for the Nuveen portfolio.ENTERPRISE IMPACT: ⇒Led collaborative internal teams of asset managers, property managers, engineers, and capital markets teams to vet new opportunities, develop financial models, manage underwriting, submit letters of intent, and write investment memorandums.⇒Presented each property to the Nuveen investment committee for funding approval, negotiated the purchase and sale agreements, and led the due diligence and closing process. ⇒Earned the highest performance ranking in multiple annual reviews achieved by less than the top 5% of employees. Designated as a “Future Leader” of Nuveen.⇒Acquired and negotiated Nuveen’s first new construction joint venture development transaction in over 15 years for the $164M Premiere on Pine multi-family high-rise property in Seattle, WA. The asset was sold for $240M while still in the lease up phase, breaking Seattle’s highest price per unit sales record.
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Asset Management AssociateNuveen, A Tiaa Company 2006 - 2007New York, Ny, UsSupported a senior asset manager with oversight of 18 industrial and office building assets in Southern California worth $1.2B+ while capitalizing on opportunities to add value to the portfolio.ENTERPRISE IMPACT: ⇒Managed third-party leasing brokers and property managers to ensure each property was leased and managed according to institutional standards.⇒Assisted in the calculation of the net present value of leases, analysis of capital investment decisions, and review of lease agreements and tenant financials. ⇒Managed capital improvement projects and renovations, collaborating with engineering and soliciting/securing bids from contractors. Developed project plans and budgets and reviewed financials to identify return on investment. ⇒Monitored market trends and conditions, property supply/demand, competing properties, portfolio valuations, and market leasing rates/data to stay abreast of the competition and shifting market conditions to facilitate sound decision-making. ⇒Supported acquisition team with property underwriting assumptions and insights on investment potential of proposed acquisitions.
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Acquisition AnalystMammoth Equities Jan 2006 - Jul 2006
Rob Simpson Skills
Rob Simpson Education Details
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University Of Colorado BoulderBusiness Administration & Finance
Frequently Asked Questions about Rob Simpson
What company does Rob Simpson work for?
Rob Simpson works for Core Realty Holdings Management Inc.
What is Rob Simpson's role at the current company?
Rob Simpson's current role is Skyrocketing revenue & value creation by using a data driven, customer-centric approach to growth. Commercial Real Estate ⇒ Asset Management ⇒ Acquisitions ⇒ Revenue Growth ⇒ Financial Modeling ⇒ Entrepreneurial Vision.
What is Rob Simpson's email address?
Rob Simpson's email address is ro****@****ack.com
What schools did Rob Simpson attend?
Rob Simpson attended University Of Colorado Boulder.
What skills is Rob Simpson known for?
Rob Simpson has skills like Real Estate Economics, Asset Management, Commercial Real Estate, Real Estate, Real Estate Development, Due Diligence, Real Estate Transactions, Investments, Investment Properties, Portfolio Management, Acquisitions, Valuation.
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