Strategic marketing, financial, and general management executive with extensive B2C background working with highly recognized consumer brands in both public and private companies as well as nonprofit (NGO) organizations. Success in leading business turnarounds and enterprise growth by leveraging consumer brand equity, developing and monetizing content across multiple platforms, and launching new products/line extensions.P&L responsibility with consistent topline revenue, net income and subscriber growth through innovative top to bottom marketing funnel tactics including brand awareness, lead generation, acquisition sales and retention. Direct to consumer performance marketing expertise across diverse sales channels including digital (SEO, paid search, social media, display/programmatic, affiliate, email, & e-commerce), and DRTV (both linear and CTV), mobile applications, as well as direct mail, print, radio, and 3rd party partnerships.Transformational change agent with skilled marketing business intelligence, research, analytics & insights, and marketing automation background including campaign analyses, marketing investment optimization based on ROI/CLV, and audience segmentation.Effective business leader and builder of high performing teams, strong motivator of others who fosters change through innovation and new ideas.