Marketing Manager
Richardson, Texas, Us
Brand, interactive media and advertising management for North America's largest HVAC service brand, under ownership of Lennox International Inc., American Capital Ltd., and Enercare, Inc.• Lennox International Inc. Global Pacesetter Award winner; Internet Marketing• Mobilized and optimized over 100 web sites• Directed Public Relations, Content Marketing and Social Media processes, content strategy and syndication programs• Grew online lead activity annually, resulting in over 200,000 web leads annually through SEM, SEO and Social Media activities• Reduced cost/contact and increased conversion rates for SEM campaigns leading to industry-record benchmarks for success• Implemented the industry's most comprehensive organic keyword optimization program, resulting in over 60% page one Google ranking for more than 5,000 local keywords in 80 geographies• Organized Social Media strategy resulting in over 60,000 facebook fans• Led and managed North American-wide company intranet web site and employee communications program• Supported global intranet and annual reports for world-wide manufacturer Lennox International, Inc.• Developed sales and business management training courses contributing to record revenue for four consecutive years• Produced dozens of video, audio and training products, including planning, scripting, design, production, editing and fulfillment• Wrote, designed and published dozens of consumer and employee newsletters, curriculum and employee tools• Assisted in online advertising program enhancement and consolidation efforts at Enercare, Inc.• Managed print suppliers resulting in over $1/4 million in savings through paperless and digital form initiatives• Participated in multiple large-scale launches of new company initiatives including; rebranding campaigns, service products, consumer financing programs, training presentations, loyalty programs, customer satisfaction programs, email and employee programs