Rob Haisfield Email & Phone Number

Berkeley, CA, US

San Francisco Bay Area

Onboarded users through explainer content, demonstrations and continued onboarding through designing feedback loops to help users understand Tana's mental models.Conducted user interviews and synthesized feedback to shape product direction.Designed experiences to reduce the user's effort in structuring their information, and increase the value of the.

San Francisco Bay Area

When most people think of onboarding, they think of upfront onboarding, which involves holding the user’s hand for 10 minutes before letting go forever. Continuous onboarding never stops guiding the user towards behavior that will elevate their usage and help them accomplish their goals. No matter where the user is in their journey, you can count on them.

Berkeley, California, United States

Building a product that helps users develop their ideas over time by automatically surfacing contextually relevant notes across all their apps, turning effortful expert behavior into the default experience.

Berkeley

Research Grants Round 2 from The Graph Foundation, Aug 2021 - Feb 2022:Researched how to build software that would enable people to synthesize information more easily at scale. Interviewed 30+ users and builders of software in this category. Published Scaling Synthesis, a hypertext notebook of our explorations and findings https://scalingsynthesis.com/..

Spark Wave is a startup studio in New York that that applies social science, strategic thinking, and iterative experimentation to create socially beneficial software companies from scratch. As a Behavioral Product Manager, I worked with portfolio companies to build their products in a way that influences user behaviors to maximize the user's subjective.

Greater Denver Area

Advised over a dozen start ups on behavioral science-based product strategy. Improved conversion, retention, and acquisition through recommendations to increase user goal accomplishment.

Boulder, Colorado

Designed curriculum and taught a 3-session class on gamification to graduate students of design at CU Boulder in Fall 2018 and Fall 2019. Advised on the curriculum for Design for Behavior Change, a prerequisite class.

Aloha is an app that connects students with their campus community by creating face-to-face conversations in real time. Aloha restores humanity to social media interactions. Was available exclusively at UNC-CH.

As a marketer at Kenny Flowers, I worked primarily in content creation, social media management, and data analysis. This included writing and mailing marketing emails through Klaviyo, analyzing data from Shopify to drive decisions like where to place products on the website, and forming a cause marketing relationship with Pandas International.

As an undergraduate research assistant, I aided in conducting and designing experiments in behavioral economics. This includes research in humor, the efficacy of text message interventions, and anticipation as it relates to how people use windfall money.

At MobileDay, I worked primarily in social media marketing and sales enablement. I managed MobileDay's social media accounts through Hootsuite, researched online influencers in the IT Mobility industry and built relationships with them, and participated in online communities as a representative of MobileDay. In addition to that, I wrote blogs to help build.

Bachelor'S Degree, Behavioral Economics, 3.9

Activities and Societies: APDA (American Parliamentary Debate Association) Debater and Judge, Mediocre Standup Comic, Brother at the Alpha.

4.3

Activities and Societies: Director of One Act Plays, Actor, Debate Coordinator for the Economics Club, Debate Team

Education record

Activities and Societies: Semester abroad