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2024: Cofounding Websim, closing the gap between imagination and reality for the long tail of software creators.2023:I am consulting and writing a book about Continuous Onboarding, the process through which I influence user behavior and mental models through software product decisions. In other words, I craft learnable designs and help the user to find goal resonance with the app, creating a pathway from beginner to power user. I've worked with over a dozen startups to solve adoption and retention challenges in this way.As a behavioral product strategy and gamification consultant, I draw my inspiration primarily from behavioral science papers, game design analysis, and UX research. I'm particularly passionate about hypertext graph based tools that help me make sense of large quantities of seemingly disparate information, and have been a serious user of Bear, Notion, Roam, Obsidian, and Tana. I'm currently open to research, consulting, or employment opportunities that will build on the themes of my research project, Scaling Synthesis (scalingsynthesis.com). This includes tools for thought, note taking, productivity, end-user programming, and LLMs.
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CofounderWebsim Mar 2024 - PresentSan Francisco Bay Area
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AdvisorTana Dec 2022 - Present -
Growth Product ManagerTana Aug 2022 - Dec 2022Onboarded users through explainer content, demonstrations and continued onboarding through designing feedback loops to help users understand Tana's mental models.Conducted user interviews and synthesized feedback to shape product direction.Designed experiences to reduce the user's effort in structuring their information, and increase the value of the structure added.Enabled people to build bespoke personal applications on top of an intuitive data structure.
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Continuous Onboarding ConsultantSelf. Jan 2023 - Apr 2024San Francisco Bay AreaWhen most people think of onboarding, they think of upfront onboarding, which involves holding the user’s hand for 10 minutes before letting go forever. Continuous onboarding never stops guiding the user towards behavior that will elevate their usage and help them accomplish their goals. No matter where the user is in their journey, you can count on them learning what they need to be successful. Skill improvement will be a simple byproduct of usage as users discover new features precisely when they need to. With continuous onboarding, users resonate more with your app and what differentiates you from your competition. Escape the sisyphean cycle of user acquisition and churn by successfully fostering continued buy-in that is resilient to changing user goals and skill levels. -
Co-FounderFlashback Oct 2023 - Mar 2024Berkeley, California, United StatesBuilding a product that helps users develop their ideas over time by automatically surfacing contextually relevant notes across all their apps, turning effortful expert behavior into the default experience.
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Research Project Lead, Scaling Synthesis; Product Manager At GeoThe Graph Aug 2021 - Jul 2022BerkeleyResearch Grants Round 2 from The Graph Foundation, Aug 2021 - Feb 2022:Researched how to build software that would enable people to synthesize information more easily at scale. Interviewed 30+ users and builders of software in this category. Published Scaling Synthesis, a hypertext notebook of our explorations and findings https://scalingsynthesis.com/. Collaborated with Professor Joel Chan of the University of Maryland and Brendan Langen of HeyDay.Geo, From Jan 2022 - July 2022:Acted as a liaison between design and development. Specified features for designers and developers. Facilitated product discussion and decisions. Maintained team knowledge base. -
Behavioral Product ManagerSpark Wave May 2019 - Jan 2022Spark Wave is a startup studio in New York that that applies social science, strategic thinking, and iterative experimentation to create socially beneficial software companies from scratch. As a Behavioral Product Manager, I worked with portfolio companies to build their products in a way that influences user behaviors to maximize the user's subjective value of the product, improving conversion, adoption, and retention.Notably, I worked on GuidedTrack, a domain specific language for non-technical people to create advanced questionnaires, research experiments, and basic applications. Instead of providing a GUI, GuidedTrack has a high level programming language and a text editor. I was tasked with adjusting the design such that domain experts without programming language experience could pick up GuidedTrack's mental models and write functioning code. -
Behavioral Product Strategist And Gamification Consultant / CeoInfluence Insights Aug 2018 - Jan 2022Greater Denver AreaAdvised over a dozen start ups on behavioral science-based product strategy. Improved conversion, retention, and acquisition through recommendations to increase user goal accomplishment. -
InstructorUniversity Of Colorado Boulder Oct 2018 - Dec 2019Boulder, ColoradoDesigned curriculum and taught a 3-session class on gamification to graduate students of design at CU Boulder in Fall 2018 and Fall 2019. Advised on the curriculum for Design for Behavior Change, a prerequisite class. -
Founder And CeoAloha Social Sep 2017 - Jul 2018Aloha is an app that connects students with their campus community by creating face-to-face conversations in real time. Aloha restores humanity to social media interactions. Was available exclusively at UNC-CH. -
MarketingKenny Flowers Jun 2017 - Aug 2017As a marketer at Kenny Flowers, I worked primarily in content creation, social media management, and data analysis. This included writing and mailing marketing emails through Klaviyo, analyzing data from Shopify to drive decisions like where to place products on the website, and forming a cause marketing relationship with Pandas International. -
Research AssistantThe Center For Advanced Hindsight At Duke University Jun 2016 - Jul 2016As an undergraduate research assistant, I aided in conducting and designing experiments in behavioral economics. This includes research in humor, the efficacy of text message interventions, and anticipation as it relates to how people use windfall money. -
Marketing CoordinatorMobileday May 2015 - Aug 2015At MobileDay, I worked primarily in social media marketing and sales enablement. I managed MobileDay's social media accounts through Hootsuite, researched online influencers in the IT Mobility industry and built relationships with them, and participated in online communities as a representative of MobileDay. In addition to that, I wrote blogs to help build our thought leadership and performed App Store Optimization research to improve MobileDay's keywords and visibility.
Rob Haisfield Skills
Rob Haisfield Education Details
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University Of North Carolina At Chapel Hill3.9 -
Niwot High School4.3
Frequently Asked Questions about Rob Haisfield
What company does Rob Haisfield work for?
Rob Haisfield works for Tana
What is Rob Haisfield's role at the current company?
Rob Haisfield's current role is Co-founder of Websim.
What is Rob Haisfield's email address?
Rob Haisfield's email address is ro****@****ive.unc
What is Rob Haisfield's direct phone number?
Rob Haisfield's direct phone number is +130374*****
What schools did Rob Haisfield attend?
Rob Haisfield attended University Of North Carolina At Chapel Hill, Niwot High School, Universidad De Salamanca.
What are some of Rob Haisfield's interests?
Rob Haisfield has interest in Guitar, Children, Standup Comedy, Economic Empowerment, Social Media, Snowboarding, Research, Civil Rights And Social Action, Education, Debating.
What skills is Rob Haisfield known for?
Rob Haisfield has skills like Social Media, Public Speaking, Research, Economics, Fundraising, Debate, Nonprofits, Marketing, Microfinance, Sales Enablement, App Store Optimization, Customer Service.
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