As Professional Services Director EMEA I have made an impact at BrightEdge across a wide range of projects.Working on a variety of problems including information and systems architecture, ETL pipelines for big data, data analysis and reporting, AI and automation.I have prototyped a large number of tools and projects, many used by our most important clients, and some of which have graduated into BrightEdge's core platform.Key technologies I work with include DBT, BigQuery, Kubernetes, Cloud Functions, Python, Redis, RabbitMQ, LangChain, PostGres, Node.js, Looker, Looker Studio, and many, many more.Named 'Professional Services Innovator of the Year' in 2019 and 2023.

Leading SEO strategy at the UK's largest news publisher, across dozens of national and regional news websites, including Mirror.co.uk, Manchester Evening News and Liverpool Echo, with collectively over 70 million monthly unique search visitors. In 5 years at Trinity Mirror / Reach PLC, I helped to shape a strong SEO strategy and build a highly regarded SEO team. Beyond this I created an award-winning in-house editorial analytics platform HiveAlpha, and more:- Helped to drive strong growth in SEO each year, growing above target and outperforming all other referral sources- Defined editorial & technical SEO strategy and delivered it through training & best practices, event planning, workflow efficiencies, and project managing CMS improvements and website changes- Built up a strong SEO team; won an internal award for best team, and was shortlisted for "Best In-house Team" at the 2016 UK Search Awards- Took on 100 additional sites with Trinity Mirror's acquisition of Local World in December 2015, and managed dozens of website migrations and mergers- Contributor to the cross-publisher "Trust Project" forum, aiming to build trust between reputable publishers, search & social platforms and users- Active participant in several hack days run by the BBC, Facebook and ran an internal hack day on chat bots- Created an award-winning analytics and productivity platform HiveAlpha. Initially built to cover shortcomings in SEO reports, and progressed to be used as a critical tool by hundreds of journalists, editors, search, social, commercial & legal users across Trinity Mirror/Reach PLC- Leading the strategy and execution of a large scale migration of over 50 digital news websites from Adobe Analytics to Google Analytics 360- Worked closely with the Product and engineering teams, acting as Product Manager for Distributed Platforms (off-site platforms such as AMP, Apple News & Instant Articles)

Leading SEO strategy and implementation across Telegraph.co.uk spanning editorial, commercial and advertorial content.

Promoted to Annalect (a division of Omnicom) to lead & project manage the development of in-house search technology projects for agency-wide use in both natural and paid search campaigns. Helping to drive efficiency through automation and better use of technology.

Promoted to leading strategy & direction of the SEO offering across OMD Group agencies, improving our offering, and helping to grow new business through winning new clients such as Alamo & National car rental, along with working across key clients such as McDonalds, Eurotunnel, EasyJet and more

Promoted to lead the SEO team at Manning Gottlieb OMD, working on new business pitches and RFPs, playing a key role in growing SEO business across OMD Group

Working in a small team on a newly formed SEO offering within OMD Group. This role involved conducting technical SEO Audits, Keyword Research and Competitive Analysis deliverables, along with new business support and internal advocacy of SEO as a new department within the agency.

SEO work for a number of websites in the telecommunications niche, and providing SEO consultancy services for a number of small firms.Project management of outsourced development of several music websites, along with some hands on development using PHP, Perl & MySQL.

Initiated and managed the online marketing for the site sheetmusicdirect.com, including SEO, PPC, affiliates and email marketing campaigns.

Temporary position, coding and converting Tribunals websites to comply with W3C AAA accessibility standards.