Robert Harles Email & Phone Number

Our global community of experts has a deep understanding of experiential design, digital marketing, data analytics and behavioral science, and business strategy to partner with our clients capture tangible growth,digital marketing, commerce and care,experiential architecture, system architecture, platform implementation and integration. applied analytics. AI & machine learning, operational design and run services for industries including: B2B/B2C, retail, products, financial services, technology and healthcare

New York, Us

Lead Commerce & Ecosystem partner growth strategy and business operations related to Commerce, Customer Experience, Marketing, Sales, Customer Service, Analytics and Cloud offerings including: Adobe, Salesforce.com, Microsoft, Amazon, Google, Meta, SAP and emerging partners including Sprinklr, Brandwatch, Sprout, Talkwalker, Braze, Drupal, Touchcast and GraphikaExperience includes:• Data-Driven Experience & Commerce Design • Development of “Moments that Matter” proprietary experiential design-thinking methodology• Digital Media integration Commerce & Cloud Services• Intelligent Marketing & Commerce Platforms and Managed Services using Artificial Intelligence (AI), block chain, machine learning, early-stage intros to Generative AI and ChatGPT.• Composable computing and performance-based services• Metaverse strategy and AR/VR/XR • Driving double-digit growth for ecosystem solutions across Accenture spanning strategy, design, technology, operational services and integrated managed services • Founder – Accenture Social Media and Emerging Channels Global Practice• Architect – integrated conversational commerce offering for social platforms in NA and EALA• Member of Accenture Song Commerce and Partner Ecosystem Leadership teams• Author of Accenture-sponsored thought leadership on Human-Centric Experience and Digital Trust Initiatives

New York, Us

Responsible for developing Accenture’s Digital offerings in Social Media and Emerging Channels globally and creating digital programs that drive measurable strategic impact for clients worldwide • Build & lead global consulting practice in social media, enterprise collaboration and emerging channels• Design and develop large-scale integrated digital programs for FS, CPG, H&PS, and CMT clients that utilize machine learning and AI for marketing, communications, customer care, R&D and commerce• Construct Social Media Intelligence (SMI) platforms for advanced monitoring, analytics, and reporting to help clients discover and synthesize big data social insights in real time to support paid media optimization, campaign management, influencer marketing, media optimization and risk & compliance programs • Create and manage effective digital marketing programs across paid, earned and owned channels, to develop and enhance customer care, community, loyalty and CRM programs • Apply advanced analytics, reporting, and data visualization and social intelligence to help clients ensure measurable ROI for their strategic digital programs driving as much as 15% increases in customer satisfaction and over 35% decreases in cost to serve• Lead social media and emerging channels thought leadership for Accenture Interactive

New York, Ny, Us

Responsibility for architecting and developing social media strategy at Bloomberg globally, building social audiences and communities, and managing overall social media enterprise footprint and activities across Bloomberg all businesses, media and channels• Developed social and digital media architecture worldwide including business requirements, strategy, policy, governance, and social brand management programs in close partnership with marketing, communications, editorial and sales teams• Spearheaded the adoption of social media to attract and engage new audiences• Implemented advanced social listening and measurement platforms, enabling clear understanding of strategic impact on business including: loyalty, brand sentiment, engagement, and overall economic ROI through social sales• Collaborated with internal businesses: Subscription, Online, Mobile, TV, Radio and Print• Ensured utilization of new social and digital media marketing techniques and technologies• Architected Bloomberg’s B2B social lead generation and sales program that resulted in over $5M in terminal sales in the first 18 months • Established a global social influencer program and community platform nominated for a Forrester Groundswell award in 2013• Member of the Bloomberg Global Leadership Forum

Chicago, Il, Us

Responsible for building, managing, and growing the branded customer communities and social media platform for Sears Holdings Corporation including core businesses, digital marketing, loyalty, PR, and investor/alumni relations. Led business planning, digital platform creation, content marketing, program management, measurement, and analysis. • Architected integrated digital platform to deliver a variety of social networking and digital commerce/content experiences that drove customer engagement and increased loyalty program participation • Built SHC proprietary customer forums which created one of the largest active retail communities in the U.S. • Developed first retail consumer social reputation and rewards platform connected directly to customer loyalty program

Reston, Va, Us

Led the Retail, Technology, Auto and Travel digital analytics businesses for comScore, Inc., a leader in providing research and analysis on consumer Internet behavior to the world’s top companies• Member of the comScore senior operating team which executed a successful IPO in July 2007• Managed custom digital analytics businesses including P&L responsibilities. • Developed industry perspectives on a wide array of digital trends: comScore’s annual online retail holiday forecasting and post holiday reviews,

Chicago, Illinois, Us

Focused on driving profitable growth strategies and innovation for Fortune 500 clients in the financial services, digital, eCommerce and media sectors• Developed and managed senior client relationships • Managed multiple large-scale marketing and growth studies for key Fortune 500 clients• Responsible for digital marketing within the firm as well as developing strategic partnerships • Drove thought leadership focused on new analytic and customer listening methodologies for successful growth strategy • Member of the Firm management committee

Founded and managed digital software company that developed web-based financial planning applications for retail financial services institutions.• Developed strategic business pan and raised initial angel and series A capital rounds• Responsible for successful launch of first and second software platform releases. Pioneered use of Web 2.0 XML technologies • Secured partnerships with major FS companies and content providers to build customer education and digital assistance programs focused on consumer financial products and services• Negotiated successful private sale of company in November 2001

Us

Led projects for Fortune 500 clients focused on growth, innovation strategies across financial services, technology, and health sectors • Member of McKinsey’s Financial Services practice focused on consumer and institutional finance strategy• Managed multiple studies and was responsible for structuring problem solving analyses, ensuring the quality of work done by both McKinsey and client team members, and developing recommendations for new methods of electronic payment, structured debt products and derivatives, e-commerce, CRM and customer care strategies • Member of the New Money, New Distribution thought leadership team focused on understanding emerging electronic distribution strategies for the European and U.S. banking industries

Ma, Modern European History

Ba, Modern European History