Robert Harles

Robert Harles Email and Phone Number

CEO and Founder, dig.human | Experienced Digital Marketer | Digital Thought Leader & Architect | Author @ dig.human
Robert Harles's Location
Chicago, Illinois, United States, United States
About Robert Harles

Extensive experience building successful digital businesses in the areas of strategy, digital architecture and design, digital marketing, social media, and emerging channels. Specific expertise in artificial intelligence, machine learning, chatbot/digital automation, eCommerce, content marketing, SEO/SEM, as well as the practical application of quantitative and qualitative analytics.Passionate about ensuring the human element doesn't get lost in technology.Specialties:• Business strategy, digital design and innovation • Social media, social commerce, content management, knowledge discovery and collaboration• Digital marketing, analytics, and CRM• Digital automation, NLP, and AI systemsBoard work includes The Posse Foundation, The Open ID Foundation and the Oxford University Business Club. Frequent speaker and writer on the future of digital innovation in customer care, knowledge management, marketing and social media.

Robert Harles's Current Company Details
dig.human

Dig.Human

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CEO and Founder, dig.human | Experienced Digital Marketer | Digital Thought Leader & Architect | Author
Robert Harles Work Experience Details
  • Dig.Human
    Ceo Dig.Human
    Dig.Human 2023 - Present
    Our global community of experts has a deep understanding of experiential design, digital marketing, data analytics and behavioral science, and business strategy to partner with our clients capture tangible growth,digital marketing, commerce and care,experiential architecture, system architecture, platform implementation and integration. applied analytics. AI & machine learning, operational design and run services for industries including: B2B/B2C, retail, products, financial services, technology and healthcare
  • Accenture Song
    Digital Experience Transformation Lead
    Accenture Song Jun 2022 - Oct 2023
    New York, Us
    Lead Commerce & Ecosystem partner growth strategy and business operations related to Commerce, Customer Experience, Marketing, Sales, Customer Service, Analytics and Cloud offerings including: Adobe, Salesforce.com, Microsoft, Amazon, Google, Meta, SAP and emerging partners including Sprinklr, Brandwatch, Sprout, Talkwalker, Braze, Drupal, Touchcast and GraphikaExperience includes:• Data-Driven Experience & Commerce Design • Development of “Moments that Matter” proprietary experiential design-thinking methodology• Digital Media integration Commerce & Cloud Services• Intelligent Marketing & Commerce Platforms and Managed Services using Artificial Intelligence (AI), block chain, machine learning, early-stage intros to Generative AI and ChatGPT.• Composable computing and performance-based services• Metaverse strategy and AR/VR/XR • Driving double-digit growth for ecosystem solutions across Accenture spanning strategy, design, technology, operational services and integrated managed services • Founder – Accenture Social Media and Emerging Channels Global Practice• Architect – integrated conversational commerce offering for social platforms in NA and EALA• Member of Accenture Song Commerce and Partner Ecosystem Leadership teams• Author of Accenture-sponsored thought leadership on Human-Centric Experience and Digital Trust Initiatives
  • Accenture Song
    Managing Director And Global Lead Social Media & Emerging Channels
    Accenture Song 2014 - Oct 2023
    New York, Us
    Responsible for developing Accenture’s Digital offerings in Social Media and Emerging Channels globally and creating digital programs that drive measurable strategic impact for clients worldwide • Build & lead global consulting practice in social media, enterprise collaboration and emerging channels• Design and develop large-scale integrated digital programs for FS, CPG, H&PS, and CMT clients that utilize machine learning and AI for marketing, communications, customer care, R&D and commerce• Construct Social Media Intelligence (SMI) platforms for advanced monitoring, analytics, and reporting to help clients discover and synthesize big data social insights in real time to support paid media optimization, campaign management, influencer marketing, media optimization and risk & compliance programs • Create and manage effective digital marketing programs across paid, earned and owned channels, to develop and enhance customer care, community, loyalty and CRM programs • Apply advanced analytics, reporting, and data visualization and social intelligence to help clients ensure measurable ROI for their strategic digital programs driving as much as 15% increases in customer satisfaction and over 35% decreases in cost to serve• Lead social media and emerging channels thought leadership for Accenture Interactive
  • Bloomberg Lp
    Global Head Of Social Media
    Bloomberg Lp 2010 - 2014
    New York, Ny, Us
    Responsibility for architecting and developing social media strategy at Bloomberg globally, building social audiences and communities, and managing overall social media enterprise footprint and activities across Bloomberg all businesses, media and channels• Developed social and digital media architecture worldwide including business requirements, strategy, policy, governance, and social brand management programs in close partnership with marketing, communications, editorial and sales teams• Spearheaded the adoption of social media to attract and engage new audiences• Implemented advanced social listening and measurement platforms, enabling clear understanding of strategic impact on business including: loyalty, brand sentiment, engagement, and overall economic ROI through social sales• Collaborated with internal businesses: Subscription, Online, Mobile, TV, Radio and Print• Ensured utilization of new social and digital media marketing techniques and technologies• Architected Bloomberg’s B2B social lead generation and sales program that resulted in over $5M in terminal sales in the first 18 months • Established a global social influencer program and community platform nominated for a Forrester Groundswell award in 2013• Member of the Bloomberg Global Leadership Forum
  • Sears Holdings Company
    Vp And Head Of Social Media And Community
    Sears Holdings Company 2007 - 2010
    Chicago, Il, Us
    Responsible for building, managing, and growing the branded customer communities and social media platform for Sears Holdings Corporation including core businesses, digital marketing, loyalty, PR, and investor/alumni relations. Led business planning, digital platform creation, content marketing, program management, measurement, and analysis. • Architected integrated digital platform to deliver a variety of social networking and digital commerce/content experiences that drove customer engagement and increased loyalty program participation • Built SHC proprietary customer forums which created one of the largest active retail communities in the U.S. • Developed first retail consumer social reputation and rewards platform connected directly to customer loyalty program
  • Comscore
    Svp And Member Of The Senior Operating Team
    Comscore 2005 - 2007
    Reston, Va, Us
    Led the Retail, Technology, Auto and Travel digital analytics businesses for comScore, Inc., a leader in providing research and analysis on consumer Internet behavior to the world’s top companies• Member of the comScore senior operating team which executed a successful IPO in July 2007• Managed custom digital analytics businesses including P&L responsibilities. • Developed industry perspectives on a wide array of digital trends: comScore’s annual online retail holiday forecasting and post holiday reviews,
  • The Cambridge Group
    Managing Partner
    The Cambridge Group 2001 - 2005
    Chicago, Illinois, Us
    Focused on driving profitable growth strategies and innovation for Fortune 500 clients in the financial services, digital, eCommerce and media sectors• Developed and managed senior client relationships • Managed multiple large-scale marketing and growth studies for key Fortune 500 clients• Responsible for digital marketing within the firm as well as developing strategic partnerships • Drove thought leadership focused on new analytic and customer listening methodologies for successful growth strategy • Member of the Firm management committee
  • Incent - Internet Start-Up
    Founder And President
    Incent - Internet Start-Up 1998 - 2001
    Founded and managed digital software company that developed web-based financial planning applications for retail financial services institutions.• Developed strategic business pan and raised initial angel and series A capital rounds• Responsible for successful launch of first and second software platform releases. Pioneered use of Web 2.0 XML technologies • Secured partnerships with major FS companies and content providers to build customer education and digital assistance programs focused on consumer financial products and services• Negotiated successful private sale of company in November 2001
  • Mckinsey & Company
    Senior Consultant
    Mckinsey & Company 1995 - 1998
    Us
    Led projects for Fortune 500 clients focused on growth, innovation strategies across financial services, technology, and health sectors • Member of McKinsey’s Financial Services practice focused on consumer and institutional finance strategy• Managed multiple studies and was responsible for structuring problem solving analyses, ensuring the quality of work done by both McKinsey and client team members, and developing recommendations for new methods of electronic payment, structured debt products and derivatives, e-commerce, CRM and customer care strategies • Member of the New Money, New Distribution thought leadership team focused on understanding emerging electronic distribution strategies for the European and U.S. banking industries

Robert Harles Skills

Digital Marketing Analytics E Commerce Social Media Marketing Social Media Strategy Business Strategy Marketing Strategy Crm Digital Strategy Management Online Marketing Market Research Marketing Marketing Communications Email Marketing Online Advertising Social Media Measurement Business Development Strategic Partnerships Digital Media Start Ups Integrated Marketing Sales Content Strategy Lead Generation Customer Relationship Management Competitive Analysis Web Analytics Mobile Marketing Customer Insight Sem Ppc Mergers And Acquisitions Seo Product Innovation Mergers Mobile Commerce Social Commerce Brand Management Team Building Coaching And Mentoring Strategic Thinking Search Engine Optimization

Robert Harles Education Details

  • University Of Oxford
    University Of Oxford
    Modern European History
  • University Of Oxford
    University Of Oxford
    Modern European History

Frequently Asked Questions about Robert Harles

What company does Robert Harles work for?

Robert Harles works for Dig.human

What is Robert Harles's role at the current company?

Robert Harles's current role is CEO and Founder, dig.human | Experienced Digital Marketer | Digital Thought Leader & Architect | Author.

What is Robert Harles's email address?

Robert Harles's email address is rh****@****ech.net

What is Robert Harles's direct phone number?

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What schools did Robert Harles attend?

Robert Harles attended University Of Oxford, University Of Oxford.

What are some of Robert Harles's interests?

Robert Harles has interest in Diy, Collecting Antiques, Investing, Electronics, Home Improvement, Sci Fi, Art, Books, Architecture, Music.

What skills is Robert Harles known for?

Robert Harles has skills like Digital Marketing, Analytics, E Commerce, Social Media Marketing, Social Media, Strategy, Business Strategy, Marketing Strategy, Crm, Digital Strategy, Management, Online Marketing.

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