Robert Hedlund Email & Phone Number

Stockholm, Se

Stockholm, Sweden

Providing sustainable business design. Brand-, marketing- and design strategy and creative direction in international and interdisciplinary high performing team environments.Leadership experience from consulting agencies, inhouse agencies, marketing departments and managing teams of 12-40 people. Facilitation of workshops.Advising VP, C-level and senior stakeholders in large and small organisations.Course Director, Coach and Lecturer at Berghs School of Communication, Coach at Hyper Island, Lecturer at Mgruppen Executive MBA program/Chefakademin.

Stockholm, Stockholm County, Sweden

Providing guidance and expertise to the executive and leadership team. Hermods is an educational company since 1898 that offers a wide, leading-edge range of educational programmes and labour market services.

Stockholm, Sweden

Berghs is one of the most highly awarded communication schools in the world. Awarded the prestigious Cannes Lions Future School of the Year – seven times. 2009, 2010, 2014, 2015, 2016, 2017, 2018 and Grand Prix at Future Lions 2022, 2023 and much more.As Course Director and lecturer I have mentored, coached and trained more then 500 creative entrepreneurs, design professionals, art directors, copywriters, project managers et al. since 2005. My expertise in Action Based Learning and Blended Learning has played a key role in the development of people. The recipe for success is to teach the students how to solve real business challenges. The Berghs’ learning model is unique – it is proving successful in an international context – in which different disciplines are integrated and there is an ever-present proximity to the commercial world provided by teachers with a professional practice and live cases.Course and level:- Art Direction. Professional levelResponsibilities:- Education and course design- Coach- Lecture- Workshop facilitation- Hire industry professionals to lecture- Collaborate with brands to solve real business challenges. Brands include: Bonnier, Bromma Blocks, Coca Cola Chaqwa, Frebrini, Geblod.nu, Gram Shoes, Gårdschips, ICA, Just Arrived, Kompisligan, Kunskapskanalen, LRF, Lykke Kaffegårdar, MatHem, MTR Express, Natur & Kultur, Nextory, Plantagen, Rights & Brands, Storytel, UR, Visit Sweden, Woolpower, Yepstr and 3 Vänners GlassContent:- Brand and communication strategy- Strategic and creative planning- Concept development- Creative processes- Design thinking & design sprint- Visual communication- Digital experience design & UX- Film as storytelling

Stockholm, Stockholm County, Sweden

Jury member for the Swedish Learning Awards since 2023 arranged by the Swedish Learning Association https://swelearn.se/The Swedish Learning Awards aim to shine the spotlight on Sweden's best education buyers, solutions and suppliers. The competition aims to move the Swedish education industry forward in terms of impact, idea height, quality and technology. SLA members are from business, public administration and organisations.

Stockholm, Stockholm County, Sweden

Elected to join the startup program with Antler, the investor backing driven founders, from day zero. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges.

Stockholm, Stockholm County, Sweden

Responsible for Visit Sweden's sustainable transformation of the brand Sweden as a travel destination on the global market.Visit Sweden has the official assignment from the Swedish government to market Sweden as a destination https://visitsweden.com/. Our vision is that Sweden by 2030 is the world's most sustainable and attractive destination built on innovation. Visit Sweden is a limited company with 60 employees across the world. The company's head office is based in stockholm. https://corporate.visitsweden.com/om-oss/en/ Responsibilities:- Nation and Place Branding- Brand Strategy- Communication strategy- Content strategy- Concept development- Creative Direction- Seminar speaker- Workshop facilitation- Collaboration with agencies: Forsman & Bodenfors, F&B Happy, Prime Weber Shandwick, GroupM/Mindshare, Splay One, OTW- Collaboration with Robin Trygg and Klapp.co of the film series Svenska Äventyr- Member of Visit Sweden Leadership Forum- Member of The Council for the Promotion of Sweden abroad (NSU), representing Visit Sweden, Swedish Institute, Business Sweden, Ministry of Foreign Affairs, Ministry of Enterprise and Innovation, Ministry of Culture.Key projects:- Development of the brand platform- Development of the communication platform- Incorporate the Sustainable Development Goals (SDG) in the brand and communication platforms- Tripadvisor campaigns- Spellbound by Sweden campaign- Cover Sweden campaign- The film series - Svenska ÄventyrCommunication channels:- Website- Mobile- Social media (Youtube, Facebook, Instagram)- Films (commercials and editorial)- CRM- Tripadvisor- B2B Travel Trade (Travel Professionals)- B2B Event and Roadshows

Stockholm, Stockholm County, Sweden

Carpie Stockholm is premium sports apparel designed for women with Direct To Consumer sales. We focus on grace, function and comfort, all combined in an optimal and responsible way. Priority markets in Sweden, Norway, Mallorca and Marbella.

Stockholm, Sweden

If P&C is the leading insurance company in the Nordics with approximately 3,7 million customers in the Nordics and the Baltics. The Industrial business area also has branch offices in the UK, France, the Netherlands and Germany. If has approximately 7000 employees and is a part of Sampo Plc.Responsibilities:- Communication strategy- Content strategy- Concept development- Creative Direction- Creative leadership- Internal client management- Team and talent management- Recruiting creative talents- Member of the management teamKey projects:- Purpose and Brand Values- Employer Branding- B2C insurance- B2B insurance

Stockholm, Sweden

Visual Art is a global creative tech and media company with offices in Stockholm (HQ), Gothenburg, Malmö, Oslo, Copenhagen, Helsinki, Hamburg, Madrid and Chicago.Our main service areas consist of: Digital Strategy, Concept & Design, Digital Signage, Commercials & Cinematics, Visual identities, Interactive & Mobile, Vfx & Animation, Software Development and Digital Out Of Home (DOOH). We integrate combinations of these services to be able to deliver integrated solutions for our clients.Responsibilities:- Customer experience & interaction- Digital design & accessibility- Retail experience design- Brand and communication strategy- Creative, Design & Content strategy- Concept development- Creative Direction- Creative leadership- Design management- Team and talent management- Performance management- Recruiting creative talents- New business pitches- Member of the management teamKey projects:- Audi- SEB- Bestseller Group- Pandox Hotels- TAM Group- AMF Fastigheter- ICA

Stockholm, Sweden

Apollo is one of Nordics leading tour operators, with package tours, scheduled flights and hotels to destinations across the world. The Nordic group has about 900 employees and about 1 million travellers per year. Travelife certified since 2016.Leading the brand and creative transformation of the customer experience throughout the entire customer journey in all media with digital as the hub. Nordic as well as at destinations in Europe, Asia, Africa and Caribbean. Part of leading the digital transformation: a new mobile friendly website, a travel app, editorial content and the Apollo Magazine was awarded Silverbladet for Best Newcomer by Swedish Content Agencies.Responsibilities:- Customer experience & interaction- Digital design & accessibility- Brand, communication and content strategy- Creative strategy and concepts- Brand identity guidelines- Design management- Consumer and market insights- Briefing processes and agency pitching- Budget planning- Collaboration with SOK (Sveriges Olympiska Kommitté) - Collaboration with agencies: Acne, Apegroup, Citat, INGO, IPQ (IP law), Jon Eliason, OTW, Scream- Collaboration with freelance film directors, photographers, designers, stylistsKey projects:- Customer experience design of the hotel portfolio- Brand development of the concept hotel portfolio- Editorial content in all media- Advertising concept in all media (Apollo the God). The result exceeded all goals by far. Sales channels:- Website (apollo.se, apollo.no, apollorejser.dk, apollomatkat.fi)- Mobile app- Retail store- ResellersCommunication channels:- Website- Mobile app- Social media (Youtube, Facebook, Instagram)- CRM- Retail store- Resellers- Films (commercials, editorial films: destination, hotel and excursions)- Apollo Magazine (editorial travel magazine: website, tablet, print)- Print ads- Outdoor- Ambient- Novair airlines- Destinations and hotels in Europe, Asia, Africa and Caribbean

Stockholm, Sweden

EI is a brand and design agency with studios in Stockholm and San Francisco. EI partner with ambitious leaders who want progress – financial, structural and human. Specialties are insight, brand strategy, legal, digital design, design and activation.Responsibilities:- Insights- Brand strategy- Design strategy- Design management- Communication concepts- ActivationProjects:- LKAB (Global brand identity design and activation)- Ericsson (Global brand management educational program)- Folksam (Brand value activation – living the brand)- Synologen (Brand, design and communication strategy, concept and activation)

Stockholm, Sweden

Brand- and communication strategy. Communication concept development for:- Resfeber.se- Stockholm Antique Fair at Stockholmsmässan- Dekoform, a visual communication agency for retail and commercial real-estate. NK department store et al.

Älmhult, Sweden

IKEA is the world’s largest home furnishing retailer, with 147,000 co-workers and operations in 42 countries. The vision is to create a better everyday life for many people.IKEA Communications is the IKEA inhouse communication agency. Located in Älmhult, Sweden, 300 employees work together to create global and market specific communication for IKEA – the IKEA website, the IKEA catalogue, advertising campaigns and other brand communication projects.Responsibilities:- Team leadership- Creative Coach- Communication strategy- Concept development- Creative and briefing processes- Creative Direction and Art DirectionKey projects:- The global IKEA Website (1,5 billion visitors)- The global IKEA Catalogue (217 million printed in 30 languages)- The global IKEA Soft Toy campaign with UNICEF. The result was an all-time high sales record of 7 million products and the Facebook fans increased with a record as well.- The global IKEA PS - the film “A story that makes a difference” with UNICEF- The global IKEA STOCKHOLM campaign- The global IKEA 365+ packaging concept for crockery and cooking utensils- Market specific communication for several countriesEducation:- Coaching program (2007-2008)- Situational Leadership (2007-2008)- IKEA Childrens' School (2007)- IKEA Marketing Communication, IKEA Business College in Delft, Holland (2007)

Stockholm, Sweden

Projects:- Houdini Sportswear (Brand and communication strategy, creative concept)- Blås & Knåda (Brand and communication strategy, creative concept)- Eriksbergs kliniken (Market insights, creative concept)- Digital Ventures (Creative concept)- First Edition Pictures (Creative concept)- NeoNet (Creative concept)Line Producer for international TV productions:- The Amazing Race. 81 nominations and 15 time Primetime Emmy Award winning TV series by CBS & Bruckheimer & World Race Productions, Los Angeles. https://www.cbs.com/shows/amazing_race/ https://www.emmys.com/shows/amazing-race- Outbreak Investigation. A documentary TV series by National Geographic & Lion Television, London. https://www.natgeotv.com/asia/outbreak-investigation- Fashion Avenue with Jodie Kidd. TV series by Brighton TV, Brighton

San Francisco, Usa

Clients:- San Francisco Giants (Major League Baseball team)- Madison Square Garden, New York- San Francisco Chronicle (the second largest newspaper on the West Coast)- AT&T- Fox Sports Net- Infogrames Entertainment- Plantronics- Siemens

San Francisco, Usa

Responsible for designing the course and teaching.

Stockholm, Sweden

Place Branding (Urban Design & Planning)

A human centered, multifaceted and strategic process of developing and promoting a distinct identity for a specific location.

The 7 Habits Of Highly Effective People

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Systematic Sustainability Work For Destinations

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Prototyping With Ai

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Professional Certificate In Sustainable Tourism, Gstc Sustainable Tourism Course

- In-depth knowledge of the GSTC Criteria, the global standard for sustainability in travel and tourism. - Make informed decisions on how.

Designing & Facilitating Learning Spaces, Master Class, Part One

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Essential Psa®, Psychosynthesis

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Innovation Management For Sustainable Urban Development (Urban Design & Planning)

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Innovation Of Vibrant City Centres (Urban Design & Planning)

Central topics: - Which people use the place today, tomorrow and in 30 years? - What needs should the location satisfy? - What role can.

Facilitation

Storytelling

Leading Innovation Processes

Help organisations discover, prototype and test ideas fast in order to explore future opportunities in an efficient and agile way.

Master Class, Digital Acceleration

Idea Process Management

Executive Design Management

Coaching Program

Situational Leadership

Industrial And Product Design

IKEA Children's School

Ikea Marketing Communication

Aru, Marketing Law

Bachelor Of Social Science With A Major In Business Administration, Focus On Strategic Marketing Communication And Management

Bachelor Of Fine Arts, Advertising Design

San Francisco, USA