Rob Heglin Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin

✅Partner with the senior leadership to realign marketing strategies and achieve improved market performance as a member of the Dementia Care Specialist division.✅Position the company for profitable sales by eliminating inefficiencies in the marketing program, strengthening customer relationships, and establishing key partnerships with industry associations at industry trade shows.✅Research and implement new marketing strategies and initiatives while staying within the confines of the established budget; have successfully grown dementia care program revenue 17% YOY.✅Developed product training and sales presentations and educate the sales team during product launches, infuse energy into the team through on-site training, coaching, and the promotion of a culture of collaboration.

Mequon, Wi

✅Established overall strategy for delivering sales tools and collateral to the field for sales engagements and drove forecasting, life cycle planning, and development of an $85M footwear category.✅Launched 12 new products and created positioning and messaging to successfully market it, which resulted in combined sales of $7M and an increase in market share.✅Planned company participation in major marketing events; oversaw the complete marketing creative, production, and distribution of a $1M print and digital media budget.✅Implemented data collection practices to analyze effectiveness of advertising campaigns, sales activities, customers, and competitors; used information to create a 3-year strategic business plan.

Milwaukee, Wi

✅Led the creation, implementation, development, and launch of a daily-deal retail website, oversaw the site’s operations, merchandising, and marketing initiatives.✅Accelerated the performance of a new product line for the medical industry by streamlining practices, significantly reducing processes, and leading a 13-member team in the competitive research process.

Fairfield, Oh

✅Drove online development through the creation of a new website that increased web traffic and improved SEO and established local relationships with businesses to create a local referral network.✅Heavily engaged with local chambers, networking groups, and municipalities to build awareness; served as the President of Young Leaders of Northern Cincinnati and Board Member of Sharonville Chamber of Commerce.

✅Managed a team of ambassadors to carry out recruitment activities for prospective students. Hired new staff members, planned recruitment events, and assisted with office operations.