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Rob Heider Email & Phone Number
CMO I Strategy and Innovation
at
DWH
1 work email found
@hudsonvilleicecream.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Who is Rob Heider? Overview
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Quick answer
Rob Heider is listed as CMO I Strategy and Innovation at DWH, based in Holland, Michigan, United States. AeroLeads shows a work email signal at hudsonvilleicecream.com and a matched LinkedIn profile for Rob Heider.
Rob Heider previously worked as Senior Director I Strategy & Innovation at Dwh and Chief Marketing Officer at Hudsonville Creamery And Ice Cream. Rob Heider holds Bachelor Of Arts (Ba), Advertising from Purdue University.
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Email format at DWH
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{first_initial}{last}@hudsonvilleicecream.com
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Profile bio
About Rob Heider
As an experienced Brand + Innovation leader, I have built purposeful, humanly connected brands that disrupted saturated categories and accelerated business growth. It has been a privilege to build iconic and emerging brands through both top-tier agency roles and in-house executive marketing positions.Along the way, I have managed and elevated internal teams, including world-class agency partnerships, positioned brands for the long-term, developed performance measured go-to-market strategies with award-winning creative executions, and invented consumer-centric new product innovation that transformed categories, increased market share, and skyrocketed brand equity. CAREER HIGHLIGHTSGO TO MARKET EXECUTIONS Wendy's "Get Real" • California Almonds "Almonds Are In" • Frontier Airlines "A Whole Different Animal" • Schick "Free Your Skin" • Rudi's Bakery "Baked On The Bright Side" • Kelty Outdoors "Built For Play" • Della Rice "Create a Stir" • Stonefire flatbread "Hello Naan" • Hudsonville Ice Cream "Go To Town"NEW PRODUCT LAUNCHES Smirnoff Ice • Starbucks Refreshers • Frito-Lay Late Night Doritos, Domino's Core Menu • Annie's Snacks and Meals • Jack in the Box Buttery Jack • Yoga Organics Light Brown Rice • Hope Foods Cashew & Almond Dips • Stonefire Naan Dippers • Rubbermaid Pro-Chef • Cascadian Farm Cereal • Little Debbie + Hudsonville Ice Cream Pints and Novelty BarsHISTORIC CLIENTS• Kraft Heinz • Frontier Airlines • California Almonds • Starbucks • Annie’s Organic • Sabra • Rudi’s Bakery • Frito-Lay • Schick • Avon • Kashi • Pfizer • Google •Tervis • Aspen/Snowmass • Wendy’s • Diageo • General Mills • Hershey Company• Einstein Bagels • International Delight • Walmart • Horizon Dairy • Domino’s Pizza • Olive Garden • ConAgra Foods • PepsiCO • Kelloggs •McDonald’s • Old El Paso • Ad Council • AT&T • Yogi Tea • Cascadian Farm • Gultino • Rubbermaid
Listed skills include Creative Direction, Brand Development, Concept Development, Video Production, and 24 others.
Current workplace
Rob Heider's current company
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7 roles
Rob Heider work experience
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Senior Director I Strategy & Innovation
Current
Feb 2024 - Present
Chief Marketing Officer
- Brand Growth
- Grew Hudsonville branded sales from $29 MM to $109 MM (2021-2023)
- Licensed Little Debbie for co-branded Hudsonville Ice cream generating $48 MM sales in 2022
- Little Debbie’s success boosted core brand’s distribution and revenue by 46% in 2023
- Executed a digital, omni-channel campaign, boosting regional Market Share by 3% in 2023Leadership
- Crafted brand positioning using consumer research, category IRI data, trends, and insights
Mar 2021 - Oct 2023
Cmo I Brand Growth Marketing & Innovation
- A consulting practice enhancing brand cultural relevancy to gain market share growth.Project Highlights
- Reynolds Kitchens: Built a brand engine to drive scalable growth and facilitate corporate sustainability and eco-friendly goals
- Camelbak: Crafted a “Hydration Trends & Rituals” framework for brand and product innovation
- Kelty Outdoor: Repositioned the legacy category brand, increasing sales by 34% in the first year and capturing millennial audiences in a competitive market
- Hope Foods: Developed a brand experience based on custom qualitative consumer research, validating the successful product launch of "Nut Dips and Spreads" across 4,000 retailers and charting a new growth path for the.
- Calyx Peak: Designed the Josh-D Farms cannabis brand for private equity firm Calyx Peak, securing the flagship product line presence in publicly traded MedMen stores nationwide
Oct 2016 - Mar 2021
Vp Marketing And Innovation For Stonefire® Authentic Flatbreads
- Brand Growth
- Positioned brand into a growing $100 MM category leading, flatbreads business
- Achieved 28% in sales growth YoY, surpassing the target goal of 18%
- Doubled HH penetration from 3% to 6% through a full funnel “Hello Naan” campaign launch
- Increased UPSPW and household consumption through social media and in-store POS messagingLeadership
- Built complete annual brand strategies, budgets, marketing plans, and creative production
Oct 2013 - Oct 2016
Director Of Brand Strategy And Innovation
- Leadership
- Partnered to transform an agency start-up into a globally recognized brand development firm
- Recognized by Ad Age's “Best Agency of the Year” and Outdoor Magazine's “Best Places to Work”
- Co-built the brand strategy and innovation practice and managed a 35-person integrated team of marketing analysts, strategists, designers producing $12 MM revenue YoYAchievements
- Pioneered the brand positioning, identity, innovation, and advertising for emerging natural food brands including, Cascadian Farm, Annie’s Homegrown, Larabar, Glutino, Rudi’s Bakery and Yogi Tea
- Expert in global insights, cultural ethnography, and various categories, including CPG, lifestyle, natural foods, beverages, snacks, meals, beauty, home, personal care, beer, spirits, and restaurants
Jan 1998 - Apr 2012
Copywriter
- Achievements
- Created brand campaigns for an award-winning creative group and Ad Age’s Agency of Year
- Produced TV, radio, and print ads for Kellogg’s, Ad Council Crash Test Dummies, Old El Paso, McDonalds, and General Mills
Mar 1995 - Jan 1998
2 education records
Rob Heider education
Bachelor Of Arts (Ba), Advertising
Purdue University
Education record
Seoul International School
FAQ
Frequently asked questions about Rob Heider
Quick answers generated from the profile data available on this page.
What company does Rob Heider work for?
Rob Heider works for DWH.
What is Rob Heider's role at DWH?
Rob Heider is listed as CMO I Strategy and Innovation at DWH.
What is Rob Heider's email address?
AeroLeads has found 1 work email signal at @hudsonvilleicecream.com for Rob Heider at DWH.
Where is Rob Heider based?
Rob Heider is based in Holland, Michigan, United States while working with DWH.
What companies has Rob Heider worked for?
Rob Heider has worked for Dwh, Hudsonville Creamery And Ice Cream, Heidbro, Fgf Brands, and Sterling-Rice Group.
How can I contact Rob Heider?
You can use AeroLeads to view verified contact signals for Rob Heider at DWH, including work email, phone, and LinkedIn data when available.
What schools did Rob Heider attend?
Rob Heider holds Bachelor Of Arts (Ba), Advertising from Purdue University.
What skills is Rob Heider known for?
Rob Heider is listed with skills including Creative Direction, Brand Development, Concept Development, Video Production, Idea Generation, Screenwriting, Product Innovation, and Product Development.
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