Rob Hersey Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, United States

Accounts: Amazon, BMW, Columbia Sportswear As EVP Group Creative Director at Media Brands Content Studio, I am responsible for driving audience-informed creativity and developing 'content that moves' across media and culture for several marquee IPG clients; most recently Amazon, and prior to joining MBCS, Coca-Cola, Spotify and American Express.

New York, United States

New York, New York, United States

Accounts: Coca-Cola, Spotify, American Express

Accounts: Coca-Cola, Spotify, American ExpressAfter playing a key role in pitching and winning the Spotify and American Express businesses, I expanded my role beyond Coca-Cola to lead the creative teams across Coke, Amex and Spotify, while driving standards for best in class content and creative excellence across the three accounts.

Accounts: Coca-ColaLed creative team across the Coca-Cola portfolio of brands, developing big ideas and branded content across various mediums such as broadcast, digital, experiential, social, influencer, etc. I spent 5 years building an amazing team and the agency model on Coca-Cola and I’m extremely proud of what it’s become. I helped pitch and win the Coca-Cola business which was cited as a major reason UM was awarded “Agency of the Year” by Ad Age and “Global Agency of the Year” by Ad Week. Outside of my day-to-day work I'm often been seen juggling multiple agency side hustles, from running an agency-wide training course across North America on Content and Creativity, to participating in new business pitches, helping to build and evolve the agency model, mentoring, and ensuring a fair, diverse and equitable work environment.

Accounts: Johnson & Johnson, BMW, Hershey's, Sony, USPS & ExxonMobilI began my time working at UM / UM Studios on the Johnson & Johnson business. After developing and leading several award-winning campaigns for J&J, I then went on to help develop creative opportunities and build content practices across all other UM NY accounts such as BMW, Hershey, Sony, USPS and ExxonMobil.

Accounts: Coca-Cola, Barnes & Noble, Zagat, Samsung, Google, Thomson Reuters, E*Trade, The NBA, Lionsgate FilmsSpent several years at digital agency, The Wonderfactory, where I developed innovative native ad experiences and digital products for major brands such as Coca-Cola, Barnes&Noble, Google, Zagat, The NBA, Lionsgate Films, Thompson Reuters, E*Trade, Condé Nast & more. The small agency environment allowed me to develop and utilize a diverse skill set (ex. creative ideation, design, copywriting, UI, production, etc). I was also a key contributor in winning many new business pitches such as Coca-Cola (largest client) and Barnes & Noble (longest AOR relationship).

Responsible for concept and design across a variety of MTV campaigns, programs and tent-pole events.

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