Senior Ecommerce Specialist
Dallas, Tx
Heritage Auctions (www.HA.com) is the largest collectibles auctioneer in the world. Heritage receives more internet traffic than any of it competitors (www.Compete.com), and was named one of the 250 best sites on the web previously by Forbes Magazine.Responsibilities:- Project Manager of display advertising: Elements include creative, art, call to action content, tracking code generation, campaign implementation, new campaign company wide announcements, QA testing, maintenance, ROI analytics, and performance reporting directly to Exec team- Project Manager of Heritage’s auction prices realized aggregated all over the internet- Social Media channel maintenance, support and strategist- Procured and executed link building strategies for SEO and for other web media purposes - Vendor Relations Expert: Negotiated online advertising pricing agreements, terms, and renewals - Website evaluation expert and Executive advisor- Supervisor: All eCommerce contractorsMilestones:- Created hundreds of optimized links, at no cost, improving Heritage’s organic search engine position - Produced and streamlined 40+ online surveys that shaped Heritage’s future marketing decisions and directly resulted in the acquisition of 20,000+ new bidder-members - Researched and studied the use of snipe biding in online auctions. My report on this aided in the implementation of a Heritage developed auction bidding agent called www.GavelSnipe.com- Re-engineered key eCommerce processes, improving conversion rates that realized $250,000 in annual revenue increases- Received 33 special recognition GAVEL awards for job performance and ad revenue savings above expectations- Submitted 75+ business improvements and revenue generating ideas, many of which have been implemented successfully- Set up the first Heritage YouTube channel, and established standards for enhanced video optimization- During my tenure, the number of online bidder-members more than doubled to a current count of 825k+