Marketing Product Manager
Durham, Nc, Us
Primary Responsibilities: Manage all brand activities in support of promotional efforts, to include: alternative channel strategy, agency management, brand champion activities, budget management, clinical trial support, consumer activities, convention strategy & execution, demand management, field support, key customer management, KOL relationship management, managed care/formulary strategy, manufacturing partner relationship management, market research, medical education, OUS product support, promotional review process, sales material development, Hub management, sales training material management, channel management, unique market management, website management.Accomplishments:• Successfully increased brand revenue generation from decline to consistent over performance versus budget each month from April to present• Successfully implemented channel partnership to significantly grow sales in the government segment• Successfully completed evaluation of Hub services enhancements to grow brand revenues by an additional 20% and profitability by 5%