Blending effective marketing strategies with right-sized digital technologies to deliver on business outcomes for krunch.co clients.

Key clients: Southern Cross, Kiwibank, Toyota, Netball NZOur team of award-winning marketing specialists work directly on your business to understand how best to connect with your customers. By partnering their instincts with layers of carefully curated customer data, the customer experience becomes more meaningful, relevant and timely.It has also proven to be effective. Our blend of human expertise and data science has consistently positioned our clients as leaders in 1:1… Show more Key clients: Southern Cross, Kiwibank, Toyota, Netball NZOur team of award-winning marketing specialists work directly on your business to understand how best to connect with your customers. By partnering their instincts with layers of carefully curated customer data, the customer experience becomes more meaningful, relevant and timely.It has also proven to be effective. Our blend of human expertise and data science has consistently positioned our clients as leaders in 1:1 communication within their industries.Our work has been recognised as some of the world’s best loyalty and communication programmes for clients such as Air New Zealand, Countdown, Westpac, and Southern Cross. Show less

I led the penetration of Adestra’s cloud-based marketing technology into the New Zealand market. Working with the Regional Director in Sydney to design effective marketing and business development strategies, I managed the implementation of those strategies autonomously as the sole representative of Adestra in the country. I independently signed on enterprise clients, and collaborated with internal and external parties to establish Adestra as a well-known brand in the marketplace.In… Show more I led the penetration of Adestra’s cloud-based marketing technology into the New Zealand market. Working with the Regional Director in Sydney to design effective marketing and business development strategies, I managed the implementation of those strategies autonomously as the sole representative of Adestra in the country. I independently signed on enterprise clients, and collaborated with internal and external parties to establish Adestra as a well-known brand in the marketplace.In December 2018, we were acquired by NASDAQ-listed Upland Software, which is something I am proud of having played a role in both revenue growth and global expansion over four years through this and previous position as detailed below. Show less

Adestra is a UK-based email marketing and multi-channel marketing automation SaaS provider. We work with clients such as UBM, Immediate Media, Majestic Wine Warehouse, World Animal Protection, Fleetway Travel, and The British Museum. I specialised in consultatively selling our technology and services to the Marketing/Digital/CRM Directors of mid-to-large businesses in the UK.Key milestones:- Achieving the status of top salesperson globally one year into role- Company… Show more Adestra is a UK-based email marketing and multi-channel marketing automation SaaS provider. We work with clients such as UBM, Immediate Media, Majestic Wine Warehouse, World Animal Protection, Fleetway Travel, and The British Museum. I specialised in consultatively selling our technology and services to the Marketing/Digital/CRM Directors of mid-to-large businesses in the UK.Key milestones:- Achieving the status of top salesperson globally one year into role- Company gained US$7m in funding for further global expansion- Coach and mentor to new sales staff Show less

Having relocated to the UK in order to open our European office, this role consisted of managing all direct and channel sales for our corporate software (on-premises for IBM Notes/Domino and Microsoft Exchange; SaaS cloud-based for Microsoft Office 365). My day-to-day job involved:– Leads follow up from initial call to signed contract for both direct and partner leads.– Strengthening existing and building new relationships with over 150 resellers.– Software PowerPoint… Show more Having relocated to the UK in order to open our European office, this role consisted of managing all direct and channel sales for our corporate software (on-premises for IBM Notes/Domino and Microsoft Exchange; SaaS cloud-based for Microsoft Office 365). My day-to-day job involved:– Leads follow up from initial call to signed contract for both direct and partner leads.– Strengthening existing and building new relationships with over 150 resellers.– Software PowerPoint presentations and live demos in person and online.– Exhibiting at tradeshows/conferences, including speaking at commercial sessions. – Internal sales and marketing strategy development at a global level.– Managing a pre-sales technical consultant for trial provisions and implementations.– After-sales support to ensure contract renewals and customer satisfaction. Show less

As per the role above, but for the Asia Pacific region.

As well as maintaining responsibility for all the marketing activities of my previous position at Crossware in 2010, this new role shifted my focus onto sales in a B2B environment and included:– Exhibiting at trade shows in Asia Pacific and the USA.– Creating and presenting software demos in person and online.– Hosting value-based webinars directly and via a reseller network.

Living in Whistler, BC, I was part of the lift operations team that is the backbone to the Whistler Blackcomb business success. Working in down to -30 degrees Celsius temperatures, my role dealt with a variety of duties from operating heavy machinery to customer-service. It was up to the lift operations to keep the business running smoothly as well as maintaining the highest possible level of safety for every customer.

Initially hired to plan and execute a Social Media and Marketing strategy, this quickly grew to managing the entire portfolio of online and offline marketing material. These tasks included:– Designing, copywriting, and implementing a new product website on Wordpress.– Creating a new collection of product brochures, white papers, and email newsletters.– Founding and maintaining an email industry blog (resulting in 18,000 hits per month).– Creating and presenting product… Show more Initially hired to plan and execute a Social Media and Marketing strategy, this quickly grew to managing the entire portfolio of online and offline marketing material. These tasks included:– Designing, copywriting, and implementing a new product website on Wordpress.– Creating a new collection of product brochures, white papers, and email newsletters.– Founding and maintaining an email industry blog (resulting in 18,000 hits per month).– Creating and presenting product presentations for demos and webinars.I also represented the company/product at trade shows with up to 10,000 attendees. Show less

My five years as a part-time tennis coach while studying at University involved coaching up to 20 hours a week across several clubs, two high schools, and private lessons. I taught many children from the ages of 4 through to adults, coaching players at all levels of club-tennis proficiency.