Rob Humenik Email & Phone Number

Macungie, Pa, Us

Macungie, Pa

At Nearpod, I oversee cross-functional, multi-channel, full-funnel marketing programs to reach Nearpod's B2B ICP. I've developed a demand gen process that has increased our ADS by 22% yearly. I've also championed efforts to capture and analyze cleaner data to see how our programs perform. I spearheaded several programs to increase lead quality and drive pipeline, resulting in marketing contributing 32% of all new pipeline and 31% of all CW revenue in 2023.

Macungie, Pennsylvania, United States

I'll work with you to quickly create a strategy to generate demand with your ideal customers. I'll build and execute demand-generation content marketing campaigns that grow your pipeline with customers who are ready to buy. I offer cost-effective packaged services that will jump-start your marketing and not saddle you with unpredictable, excessive costs.

Led a 21% increase in Average Deal Value | 6% increase in Win Rate | 273% increase in New Deal Revenue (YoY)Changed strategy from a broad-based marketing and Lead Gen approach to one focused on Ideal Customer Profile segmentsSwitched content marketing approach to a Demand Generation strategy to educate potential customers and meet them where they areCreated and implemented business processes to better capture critical pipeline data and report on it accurately

Sandy, Utah, United States

Projects: Blog Content Creation, Social Media Management, SEO Optimization, Content Marketing Strategy, WordPress MaintenanceContent Delivered: Blog Posts, Client Case Studies, Social Media Posts, Infographics, Video Advertisements, Content Calendar, Monthly KPI Dashbooars, Content Marketing Strategy Plans, SEO Optimization Plan Results: Increased LinkedIn Follower count by 112% in 9 mos. Maintained top 3 positions for targeted keywordsConducted Rich Snippets campaign that resulted in #1 ranking for multiple rich snippet/long-tail keywordsImproved WordPress Site Performance by 65%

Projects: Keyword-Driven Blog Content CreationsContent Delivered: Blog content on a variety of K-12 education and edtech topics

Projects: Create Content for Remote-Learning Playbook Micrositehttps://www.ringcentral.com/remote-learning-playbook/Create RingCentral for Education guidebook (e-book)Content Delivered: Blog copy, web copy, downloadable content pieces

Allentown, Pennsylvania Area

Projects: Global Contact Center Rollout, Office Ramp-down, Mobile Device Policy ChangeContent Delivered: Communication Plans, Process Review Documents, Training Plans, Internal and External email communications, Landing Page Content, Executive Presentations, Executive Briefs, Project Management Deliverable Templates. Other Skills used: Agile Project Management, Consulting, People Leadership

Newburgh, New York, United States

Projects: Software Implementations, People Development, Process ImplementationsContent Delivered: Executive Presentations, Sales Proposals, Project Plans, Process Review Documents, External and Internal Email Communications, Financial PresentationsOther Skills: People Management, Sales, Finacial Reporting, Customer Success

Newburgh, Ny

Projects: Enterprise Software Implementations, Software Development ProjectsContent Delivered: Project Plans, Scope Documents, Executive Project Reviews, Project Management Templates, Sales Proposals, Client-facing Presentations.Other Skills: Project Management, People Leadership, Customer Experience

Projects: Customer Support Process Creation and Roll-out, Creation of Customer Education Line of Business, Creation of Professional Services Line of Business, Recruiting and People DevelopmentContent Delivered: Case Studies, White Papers, Email Campaigns, Web Content, Training videos, Business Plans, Customer Training Plans, Sales Proposals, Customer PresentationsOther Skills: Consultation, People Management, Business Process Development, Public Speaking

Projects: EdTech Software Implementation ProjectsContent Delivered: Project Scope Statements, Project Charters, Customer Communications, Project Plans, Status ReportsOther Skills: Project Management

Responsible for all facets of EDS professional services engagements including project management, consulting, and full SDLC system development. Managed relationships among global virtual teams and third-party vendors. Provided coaching and mentoring to technical resources.

Supported project teams. Conducted systems analysis and basic project management tasks. Coded custom software solutions. Compiled and reporting performance metrics for development efforts.

Managed 16 Business Associates in a Telecom Services call center. Monitored team call performance. Served as a client escalation point Executed a turnaround plan to improve my team's performance rating from lowest to highest in less than 3 months.

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Masters Certificate