Rob Wolf Email & Phone Number

Kirkland, Wa, Us

Bellevue, Wa, Us

I lead a team that helps T-Mobile’s senior leaders tell the company’s story through a personal lens. We support the Senior Leadership Team with executive social media and thought leadership through blog posts, podcast appearances, events, awards, and speaking engagements. We also support our leaders through management of the T-Mobile company page on LinkedIn and paid social media. In the role, I led the creation of award-winning projects including a CEO video podcast series and a VR holiday campaign that received over 400,000 contest entries.

Created series of children's DVDs and CDs for babies and kids. Filmed, edited, and designed the packaging for the products. Currently market the products under two brands:1) OyBaby - the first DVD and CD series created especially for Jewish babies and kids. Featured in New York Jewish Week, Jewish Journal of LA, Seattle Post Intelligencer, and the Jerusalem Post.2) That Baby DVD and CD - a secular series featuring kid-friendly cover versions of songs written by artists like Bruce Springsteen, Neil Diamond, Fleetwood Mac, and more. It was the first DVD ever carried by Pottery Barn Kids stores. Also carried at other national and independent retailers.I continue to market the products through PR, blogger outreach, SEO, paid search, social media, and email marketing. To date, the company has sold over 100,000 DVDs and CDs in all 50 states and 20 countries.

Redmond, Washington, Us

Lead communications strategy for the Microsoft US Central Marketing Organization. In collaboration with our worldwide communications team, I help tell the Microsoft story of innovation and trust to the US market. Through earned, owned, and social media, I help the executive leaders of Microsoft US add a personal voice to our company's mission of empowering every person and organization on the planet achieve more.

Redmond, Washington, Us

Chief of Staff to Corporate Vice President responsible for Skype, GroupMe, and Teams for Education. Part of leadership team to 150 person organization with employees in the US and Czech Republic. Responsible for team budget, compliance, morale, and leader communications.

Redmond, Washington, Us

Led the team responsible for managing the Microsoft parent brand properties on social media. (@Microsoft on Twitter, Facebook, Instagram, LinkedIn and YouTube). The team was also responsible for new media influencer relations and advised Microsoft executives on their social media presence. In my 9 years in this and my previous role, Microsoft brand social media properties grew from 150,000 to 20 million followers worldwide, and Microsoft was named the most influential global brand on social by Lithium Technologies.

• Developed messaging framework, sales collateral, and training materials for outbound sales force, focused on Microsoft gaming properties (Xbox, MSN Games, Games for Messenger)• Wrote competitive analyses on advertising capabilities in the video game console industry, gaming companies’ use of social media, and Apple iWork• Developed pitch to television advertisers for advertising on Xbox LIVE service• Managed 8-city 500 person Enterprise Road Show for Mac Business Unit• Created positioning framework for Microsoft’s cloud services strategy for Mac users

* Drove the development of sales collateral for Microsoft’s Macintosh Business Unit* Interfaced with client to plan, execute, and gain buy-off on campaign elements* Managed creative vendor* Edited collateral as Subject Matter Expert

Redmond, Washington, Us

In my prior full time experience at Microsoft (1995-1998, 2001-2007), I wore many hats: Marketer, product planner, business analyst, and competitive watchdog. I've worked on a diverse range of consumer-facing products such as games, Windows XP, Office for Mac, and currently, MSN Shopping and Search. Key accomplishments include driving business requirements and negotiating licensing for 2 game titles, work on the retail launch of Windows XP, driving marketing campaigns that led to record sales of Office for Mac, analysis of the search market, and due dilligence of a $500M acquisition opportunity.

Us

• Wrote business plan, created feature set, and managed product task force for an ad serving technology product that allows faster and more targeted advertising campaigns. System reduced average client Cost Per Sale by 49%.• Managed two direct reports• General Manager of an advertising network comprised of over 1000 advertiser-supported web sites• Developed partnerships and negotiated contracts with partner agencies• Developed and executed growth plan for the advertising network. Initiatives included online advertising and PR campaigns, loyalty program, direct selling, and pricing promotions.

Cupertino, California, Us

Bsba, Marketing

Mba, Marketing