Robin Albin Email & Phone Number

New York, Ny, Us

North Salem, New York, Us

We’re a full-service Branding Agency with a bold Challenger Mindset. We partner with courageous companies - Davids and Goliaths, Upstarts and Incumbents - who follow their heart, live their beliefs and constantly seek new ways to evolve their category and champion the consumer.For instance: Our brilliant work for Brilli Light Bulbs lit up the wellness category – making them the first company to focus on improving physical & emotional health through light.Our unique, hexagon package design won both Gold & Silver at the Coveted Muse Awards. Australia’s Alpha H Skincare became a true Alpha among clinical skincare brands proving no woman should settle for beta beauty.We helped Sweegen find their sweet spot & go Well. Into the Future. Today, their natural ingredient technologies & innovations are enjoying the sweet smell of success in categories like beverages, bakery, dairy, condiments & confections.In the battle of David versus the Flavor & Fragrance Goliaths, Sensegen kicked butt by tapping into not just the 5 senses but igniting a sense of wonder, originality, responsibility & equality. After 27 years of practicing aesthetic medicine, Dr. Koo took her Private Practice to the next level bringing 14.8 Instagram followers (& counting) into her skincare Koomunity.Victoria Watts, Founder of The CyR.U.S. System, proved The Future of Sight is Touch by winning award after award for Universal Design. And because we believe brands are best when they are distilled to One Word that touches every touch point, we build brands end-to-end. Need a formula? We work with the best trans-formulators. Website? No worries. Digital? Logo or Package Design? Done! And we do it all without the outrageous agency bloat that bogs thinking & budgets down. Who has time for that!Let us assemble a swat team of Insurgent creators & ideators, market movers & masterminds specifically curated for your project. Check out the work at www.insurgents.io.

Greater New York City Area, Ny, Us

After years (and years) of creating, launching and supporting many innovative new brands for others, my cofounder, Daria Myers, and I decided it was time to do our own. As long-time beauty industry veterans, we always considered ourselves “sensory beings”. And after years of inhaling a wide variety of aromas while developing products and perfumes at Estée Lauder and a slew of other beauty and fragrance companies, we both developed a pretty good “nose” – the term used to describe a person with the knowledge of a large variety of fragrance ingredients and their smells. But as we dug deeper into Everlusting™, we were blown away by all we didn’t know about the power of our senses. Turns out, our senses are vital to us well beyond our pleasure and for aesthetics. They are critical for our mental and physical health, well-being – and longevity. Everlusting™ is all about intensifying our senses. And it’s a major must-have as we age. A vital branch of self-care rarely acknowledged or fully appreciated. To meet the moment, we coined the term “Sensual Wellness™”. Our mission is to help you avert sensory loss and instead indulge in sensory living by helping you become a super-senser, someone with a heightened sensitivity to any - or all – of the five senses. www.everlusting. com

New York, Ny, Us

Acted as an Entrepreneur-In-Residence with the mission of conceiving and launching initiatives designed to deliver growth and value to the brand and transform the beauty industry. Piloted programs in the entertainment, wellness, nutrition, technology, travel and hospitality and home improvement industries.Led a Global Brand Equity Study designed to reignite the Estée Lauder brand and engage a next generation of customers. Created a new “Brand World” that capitalizes on Mrs. Estée Lauder’s entrepreneurial spirit and woman-to-woman approach. Cascaded this brand modernization to local and global teams. Created a “Tool Box” to guide execution through product innovation, store design, consumer experiences and communication touch-points. Working with HR to create an internal culture that supports this initiative.Launched a Strategic Foresight Practice to study mega-trends and weak signals and explore the future impact of the current social, cultural, technology, economic, environmental and political landscape. This vital intelligence helped teams ask better questions and solve problems more creatively. “Threaded the needle” across Marketing, Creative, Product Development, Consumer Insights, Digital, Education, Promotion and PR to execute new ideas with discipline and consistency.Worked on the Corporate Design Thinking Task Force to instill empathy, increase agility, and create new products, services and experiences. Served as Corporate Advisor for the GenNEXT Employee Resource Group Entrepreneurship Task Force. Mentoring 7 Teams in a Lean StartUp Sprint designed to uncover future business opportunities.

Created White Space business opportunities including: new brands, products, services and channels of distribution for major corporations and entrepreneurial start-ups with a vision towards ‘the where next,’ not just ‘the now’. Examples:- Léman Manhattan, introduced a new prep school without a reputation – to the highly competitive NYC Private School community and differentiated this David against the Goliaths via the campaign “Where does your child go to school?” - Voli Vodka - Worked with entrepreneurial startup and their mixologists to name and position Voli Vodka, a low-cal, fruit fusion flavored vodka targeted towards women. Soaring sales are proof of its success.- DrinkLavit - Concepted and helped launch a revolutionary single serve cold beverage/water filtration system. Forget weak, watered down drinks, with just a touch of a button you can enjoy refreshing, healthy alternatives- Origins Natural Resources. When Leonard Lauder charged our small, top-secret team to forget everything we knew about cosmetics, we did just that. The result: Origins revolutionized the beauty industry. I was privileged to be part of that amazing experience and originated the Origins brand personality, language and naming system. For over 25 years, I concepted many of its most successful products and served as its creative strategist, brand voice and Sherpa. I also have trained and managed Origins copywriters.- Georgette Klinger - Transformed this 65 year old brand into a 21st century, luxury medi-spa and “Disneyworld” of cosmetic services. Called it a “Place of Possibilities™- Pacific World - When Walmart wanted to reach the tech-savvy, socially conscious members of Gen Z, helped win the RFP bake-off, then launched geoGIRL™ in 9 months. Created every touch point including: new language, naming system, package and web design.Other clients: ARNYC, Marketing Management Group/MMG, Champion JogBra, Stetson Apparel, Keepsake Engagement Rings, Playtex Apparel

Art History, Painting

Bachelor Of Fine Arts - Bfa