Served on the product leadership team. Established the behavioral science capability for the new US Healthcare segment, including synthesis of evidence-base, engagement and behavior change strategy, intervention and conversation design, and iterative testing and intervention refinement. Select contributions and accomplishments included:Leadership• Defined the model for integrating behavioral science capabilities and processes into matrixed organization to support business goals. • Defined key roles and hired a team of applied behavioral scientists to support the translation of data and research into actionable insights, behavior change intervention and conversation design, and an iterative testing approach to drive patient engagement and health behavior outcomes.• Served as Behavioral Science and Engagement subject matter expert on Clinical and Product Steering Committees identifying risks and mitigations for optimal execution of programs, and on Health Equity/Social Determinants of Health working group to guide company-wide strategic approach.• Led team in developing standard operating procedures for collaborating with cross-functional teams to achieve business goals and clinical outcomes. Strategy• Led definition of behavioral science strategy and roadmap for the organic healthcare clinical models and different lines of business supporting Medicare Advantage, Medicaid, dual-eligible and commercial health plan members.

Served as Behavioral Science and Human-centered Design Lead for the Digital Health and Innovation team. Provide vision and strategy for leveraging behavioral science and human-centered design research and approaches into our experiments. Research leveraged to assess whether interventions address unmet patient needs, add business value, drive patient engagement and health outcomes. Lead cross-functional and highly matrixed teams (e.g., commercial marketing and sales, medical affairs, health economics and outcomes researchers, clinical development, data science, product teams, external vendors) in conducting human-centered design and behavioral science research, iterative concept design and testing, and evaluation of digital health technology solutions. Co-led change management efforts for the digital health and innovation team.

Developed and taught graduate-level seminar focusing on behavior change strategy development and intervention design.

Provided vision, leadership and strategic guidance for establishing WellDoc behavioral change approach including: defining behavior change components of platform and products; and establishing processes that ensured designing for behavioral excellence. Contributions included: mHealth Behavior Change Platform Design • Led efforts to identify and translate behavior change best practices into mHealth technology platform design including the definition of the behavioral components of the platform: ontology and taxonomies; a mHealth behavior change intervention strategy, implementation plan and audience segmentation approach; and a theory and evidence-based message development framework.• Developed a “mHealth Behavior Design Framework” to define the scope of behavioral support delivered by WellDoc mHealth products.• Jointly defined a Mobile Health Message Taxonomy, in collaboration with a clinical informatics subject matter expert, to guide the development and delivery of message content via multiple mHealth features and delivery mechanisms.mHealth Behavioral Support Strategy Development• Led mHealth behavior change and self-management behavioral support strategy development for individual WellDoc products for diabetes, low back pain, epilepsy, lupus, asthma, COPD, and HER2+ breast cancer conditions in seven behavioral domains - medication taking, condition monitoring, diet and nutrition, physical activity, treating acute symptoms, preventing complications, and healthy coping.mHealth Message Content Development and Pre-testing• Jointly defined the “Real-time Feedback” message development process and database of 4,000+ messages, in collaboration with clinical and analytics subject matter experts, to ensure an integrated clinical/behavioral approach to message content development. Specific contributions included the definition of: message concepts, core behavioral elements of all messages including behavioral intent, objectives, learning style and appeal.

Global initiatives• Designed and led the research process for a three-country analysis of barriers to the transition from the Lactational Amenorrhea Method (LAM) to other modern family planning methods in Bangladesh, Guinea, and Uganda, including: • Designing research study and drafting questionnaires.• Leading Bangladesh field team in pilot testing and revising the guides.• Training Bangladesh and Guinea field team to collect and analyze data.• Supervising data collection.• Analyzing data and writing a report of the results.• Making recommendations for revisions to interventions based on findings. • Authored Guide for Developing Postpartum Family Planning (PPFP) Messages, which recommends eight priority behaviors to prevent unintended pregnancies during the first year postpartum. • Facilitated and served as a technical expert for global online fora: “Lactational Amenorrhea Method,” “Key Messages for Postpartum Family Planning,” and “Strategies for Community-based Postpartum Family Planning.”• Provided leadership and coordination for the LAM Interagency Working Group on behalf of ACCESS-FP, in close collaboration with Institute for Reproduction Health, to ensure progress on key products/activities including: Consensus statement on repositioning LAM, a LAM position paper, and review of LAM indicators.Country-level behavior change technical assistance• Designed and supported implementation of the Haiti Young Mothers Young Girls’ Reproductive Health Project, a pilot participatory project to improve healthy timing and spacing of pregnancies among 15-24 year old mothers and girls in an urban and rural site (Jan 2008 – June 2009). Project demonstrated increased use of services in the rural site. • Led process for developing postpartum family planning strategy, interventions, messages and for designing counseling cards, posters, and fliers for ACCESS-Nigeria Basic Obstetric and Newborn Care Project in Kano and the India PPIUCD program in Lucknow.

• Provided technical reviews and feedback for baseline quantitative secondary data analysis and qualitative analysis for the baseline report. • Provided technical assistance to the Ethiopia staff and a local research consulting firm to prepare for the endline data collection for program including: review of research protocol; development of interview guides; and developing reporting framework for final KKP report.• Took the lead on the development of a proposal submitted to USAID Ethiopia Mission Emergency Plan for AIDS Relief for new activities. Proposal recommended a new approach to reducing HIV/AIDS in Ethiopia: “Strengthening HIV/AIDS Youth Programs By Addressing Cross Generational Sex”.

• Coached and trained parents, teachers, and childcare providers in emotional intelligence and parenting skills that enhance children’s physical and emotional health, as well as their social and behavioral outcomes.• Designed strategies for determining how to adapt a parent-training program for an underserved Baltimore community-based pilot parent-training program.• Conducted needs assessments with community leaders to understand parenting issues facing the West Baltimore communities to be served by the pilot parent-training program.• Guided by the needs assessments, adapted a theory-based parent-training curriculum for underserved Baltimore communities, and teach the new curriculum.• Designed and administered qualitative semi-structured questionnaire to parents to develop indicators for the evaluation of the pilot community program.• Trained trainers to conduct parent-training workshops for this pilot program.

• Designed the research strategy for the Partnership Efficacy Research Project (PERP) including: identifying the research methodology, identifying and developing research tools, and developing the data analysis plan.• Led the implementation of the PERP Study including: liaising with NCNW’s past and present partners to plan and conduct data collection; recruiting, training, and supervising graduate research assistants to collect data overseas and analyze data. • Collected and analyzed qualitative and quantitative descriptive data.• Wrote report of findings from PERP Study.

• Designed the research study for NCNW’s “Network Partnership Efficacy Research Project” grant proposal, including the data collection and analysis strategy for a detailed inquiry into NCNW’s historical experiences with local NGO partnerships, networks, and organizational best practices.• Wrote the following sections of the grant proposal: literature review; research objectives, questions, and hypotheses; conceptual framework; study design and methods; data collection and analysis plan; and research implementation plan.• Recommended questionnaires for data collection.• Proposed possible roles for NCNW’s past and present NGO partners and staff members in the research process.

• Provided technical assistance in French to Benin field office team for a women’s empowerment project that trains women from local NGOs in violence prevention, microcredit program development, women’s advocacy, organizational management, and program monitoring and evaluation. Technical assistance included:• Providing guidance and feedback to the field office training coordinator and consultants on the overall training strategy as it related to the program design, curricula content and training budgets.• Collaborating with the monitoring and evaluation field office consultant to develop the logic framework and the evaluation strategy for the BEETAP program. Providing feedback on the evaluation tools.• Writing a training curriculum review for BEETAP’s final report, which reviewed the needs assessment for each program objective and the content of each of the training module, and used the evaluation findings to assess how training needs had been addressed.

Wrote executive summaries of the results of the Nepal, Cambodia and Bangkok, Thailand Behavioral Surveillance Surveys (BSS). The survey collects data about HIV/AIDS–related knowledge, attitudes, and behaviors for subpopulations at particular risk for HIV infection. The summaries included information regarding the survey methodology and highlighted trends in knowledge and behavioral indicators.

• Developed a school-based nutrition health education and communication strategy for the southern region of Egypt, aimed at decreasing anemia among preparatory and secondary school adolescents by influencing their dietary practices.• Designed nutrition education messages that focused on modifying adolescent dietary behaviors and soliciting parental support for adolescents’ behavior modification.• Developed content and creative briefs for education and communication materials to be used with various target audiences. Materials included: posters, activity guides and brochures for adolescents, a brochure for parents, a health educator guide to working with adolescents, and an informational TV spot.

Managed two maternal/child health programs – an urban community-based health program and an information, education, and communication (IEC) program focusing on eradication of female genital mutilation. Responsibilities included:• reviewing program assessments to determine program strategies and objectives • determining training and technical assistance needs • reviewing training curricula• monitoring of program activities and evaluation• Conducted field site visits to review country program strategies and objectives, provide technical assistance, and monitor progress toward end of project evaluation indicators.• Collaborated with Country Advisor to determine program short-term technical assistance needs, develop scopes of work for technical assistance and identify appropriate consultants. Reviewed and incorporated relevant recommendations by consultants into country activities.• Developed monitoring and evaluation plan by determining indicators for measuring program achievements in conjunction with field staff and the technical division. Monitored and evaluated implementation of activities and use of resources against approved objectives, workplans, and budgets.• Communicated and liaised with United States Agency for International Development (USAID) providing updates on issues and overall performance against objectives and indicators. Presented country programs to and liaised with other donors and international organizations.• Provided oversight for all financial reporting related to country programs.• Drafted quarterly, annual and other reports.

Assisted in strategic planning for country programs, coordinating development of workplans and on-going monitoring of activities.• Trained as a trainer for developing a national radio spot health education campaign.• Provided technical assistance during site visits in program planning and budgeting, procurement, accounting, and other administrative/management areas.• Coordinated communications between technical team members and operations division for program planning and implementation.• Liaised with internal BASICS divisions, USAID/Washington and USAID Country Missions, consultants and subcontractors to ensure program implementation in a timely manner.• Prepared and monitored budgets, providing financial status reports for country program budgets.• Provided oversight for field accounts processing, fielding of technical assistance, report finalization and procurement.

Contributed to Communautés en Bonne Santé: Informations et Conseils Pour des Agents Encourageant la Nutrition de la Mère et de l’Enfant en Afrique de l’Oeust, a supplementary training guide for health agents promoting nutrition education in the community. Guide provided information on identifying community nutrition problems, selecting appropriate communication channels, motivating communities, and incorporating radio programs into community activities.• Contributed to the final NCP Project Report chapter on Mali: Integrating Nutrition Education Into Child Survival Programs. Chapter included discussion of the emphasis of communication training to support counseling as a primary communication channel for nutrition education.• Conducted field office site visits to provide technical assistance in training, IEC materials development, radio show production and evaluation, and program planning and budgeting.• Monitored implementation of behavior change activities according to workplans and budget.• Assisted in the analysis, review and the finalization of the NCP Knowledge, Attitudes, Reported Practices and Anthropometric Indicators of Children’s Nutritional Status: Mid-term Assessment of the Nutrition Communication Project as Implemented by the Ministry of Health and CARE/Mali through the Macina Child Health Project, Macina Circle.• Assisted in the NCP final evaluation design. Coordinated planning and implementation of the evaluation in the field.• Designed monitoring system for reporting local activities.

Managed a national nutrition communication project promoting the integration of nutrition education into child survival activities serving approximately 200,000 people. Implemented project in partnership with the Ministry of Health, providing technical assistance to 10 NGOs in interpersonal and group communication techniques.• Represented NCP in collaborations and negotiations with USAID, UNICEF, 10 non-government organizations, and the Ministries of Health, Education and Communication.• Designed, co-trained and evaluated communication workshops focusing on interpersonal and group communication techniques for nutrition education in conjunction with Ministry of Health staff. Workshops included techniques for community mobilization, integration of IEC materials into community activities and incorporating radio into community education activities.• Collaborated with a team of education specialists and UNICEF to develop and pilot a Teacher’s Guide to Nutrition Education for integrating nutrition education into the national primary school curricula and non-formal education programs. Assisted in developing training curricula and training 45 community development agents in its utilization.• Organized an interdisciplinary team of artists, nutritionists, agriculture agents, and radio communication experts to develop the first Malian nutrition education radio drama (20 episode series). Negotiated with the National Office of Radio and Television to broadcast this pilot series nationally.• Conducted visits to project sites to monitor integration of nutrition education into project activities.• Participated in design and implementation of project mid-term and final evaluation, serving as field supervisor for the mid-term evaluation.• Researched new donor sources and obtained $30,000 grant from UNICEF, increasing in-country programming budget by 30%.• Managed $100,000 in-country budget and submitted monthly accounting reports

Managed administrative services of CARE-Mali in Bamako, including secretarial operations, maintenance and security, and general office logistical support services. Supervised 25 people.• Streamlined administrative services and logistical support systems and developed administrative policies and procedures.• Designed and established section to oversee computer procurement, inventory, maintenance and repairs; defined computer policy; and organized training.• Prepared budget for administrative sections.