Robin Bea Email & Phone Number

United States

United States

BUSINESS ANALYSIS:Build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns.Ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. Responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion. Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customerProvide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities experience for the assigned brand.Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategiesCreate project plans and align with merchandising and supplier to drive executionAnalyze competitive data to provide SKU and pricing optimization recommendationsUtilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brandAct as the subject matter expert for the supported brand(s) assortment and strategyBuild and lead presentations with suppliers and merchants to support strategic plans and analyze executionCROSS-FUNCTIONAL PARTNERSHIPS:Support Omni-Channel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns.

BUSINESS ANALYSIS:Own entire Women’s Sonoma experience. Q1 2021 spotlight 10% engagement, Q1 2022 52% engagement. +125% growth in engagement (200% growth in mobile) +41% revenue YOYLaunched Draper James RSVP experience online Spring 2022Own Croft & Barrow women’s, plus, petite & maternity clothing experiences online; Manage entire online experience: spotlights, visual navigations, refinements, insight reports & implement SEO recommendations as required. Meet with cross-functional partners monthly to discuss KPI's & re-evaluate experiences.Analyze the customer behavior using internal reporting to optimize all devices & product finding methods.Recap key events & provide future recommendations, new creative strategies & initiatives. Research competitors’ merchandising and promotional strategies to identify & apply learnings to the company’s own strategies.Analyze internal search data with specific focus on unproductive & failed searches to identify merchandising opportunities, product opportunities & issues within search relevancy. SITE OPTIMIZATION, STRATEGY AND EXECUTION: Enhance customer experience by maintaining clean data to support search & browse paths. Owner of product data integrity & attribution.Manipulate search results through redirects, thesaurus entries & sort order strategies to maintain the best customer experience. Plan and maintain promotional event exposure in line with company marketing calendars to drive YOY sales.Identify testing opportunities & assist in the execution of tests while partnering in collaboration with the internal Kohl's Test & Target team.Understand best practices in SEO to identify & conduct keyword research to monitor & optimize key terms & linking strategies to increase organic ranking channels.CROSS-FUNCTIONAL PARTNERSHIPS:Responsible for collaborating with merchant & marketing partners to develop & prioritize browse & search experiences & category initiatives to best drive sales & conversion.

Menomonee Falls, Wisconsin, United States

Was responsible for the consumer digital experience of the Kohl's sale and promotional items. Entered and maintained all coding for weekly offers to be clickable in the digital ad. Was responsible for proofing all content and pricing before ads would go live on the Kohl's site and become customer facing.Worked closely with merchants and coordinating teams to correct any discrepancies found.

Menomonee Falls, Wisconsin, United States

Merchandise Specialist for Cookware and Food Prep: Created and maintained all new styles and purchase orders. Managed all incoming samples from vendors, organize for turn-in for ads, PR, Ecommerce, and any other advertising needs. Worked closely with our Ecommerce partners to streamline the turn in process for common assortment to ensure that products are live on the site by the time inventory hits Ecommerce. Entered in all forecasts for tab in Pricing Management System Created documents to manage our exclusive brand samples and work with the company’s New York team to guarantee that all samples arrive on or before their due dates. Was the point person for the division for the rollout of the new Rebate system with a third-party vendor. Acted as Division subject matter expert for RMS system.Managed the ad recap process by entering sales volume in the recap sheet and weekly tab.Completed and maintain all paperwork throughout the entire ad process.Selected products that will be shown for most food prep cuts in the tab.

Was responsible for creating and maintaining all new styles and purchase orders. Managed Ecommerce turn-in process, from creation of turn-in worksheets to physical turn-in with the Ecommerce team. Executed all price changes for the departments, inclusive of event pricing and permanent markdowns. Managed all incoming samples from vendors, organized for turn-in and returned to vendors. Ran Monday morning reports for the office, communicated style selling with vendor partners, and created advertising event recaps.

Was responsible for assisting executive management team with administrative duties. Handled travel for all new and current employees, as well as set up conference calls and WebEx meetings. Assisted sales force with incoming orders, outgoing/incoming contracts, changing of current customer's information & dispersing it through the proper channels. Processed purchase requisitions, ran & dispersed company budget reports, A/P processing, & dispersed checks. Assisted financial analyst with the organizing of lease docs, processing orders, & dispersing daily ship reports.

Was responsible for assisting executive management team with administrative duties. Managed calendars, meetings, filed expense reports, set up conference calls, scheduled travel, and screened phone calls for president. Assisted sales force with incoming orders, outgoing/incoming contracts, changing of current customer's information & dispersing it through the proper channels. Processed purchase requisitions, ran & dispersed company budget reports, A/P processing, & dispersed checks. Assisted financial analyst with the organizing of lease docs, processing orders, & dispersing daily ship reports.

Was responsible for opening/closing office, incoming/outgoing mail, faxes, and e-mails, answering phones, handling customer service issues, submitting insurance claims, managing Regional Manager's schedule, scheduling interviews, and maintain weekly reports on Excel spreadsheets and a statewide do-not-call list. Maintained all office supplies and brochures for agents in the office.

Was responsible for opening/closing office, incoming/outgoing mail and e-mails, answering phones, handling customer service issues, marketing and sales, documentation, and insurance quotes for new and existing business.Proficient With:Systems: iChoose, MART, TRMS, SignIt, CITRIXSoftware: Microsoft Word, EXCEL, Power Point, Windows Vista & XP, Outlook.

Was responsible for the creation of products for Marketing that were sold to Travel Agents. Assisted Error Recovery Team with the correction of system problems and worked closely with Managers and Supervisors with the training of new staff. Worked closely with Marketing to ensure quality.