As a former Scientist at Target and Ecolab, I bring valuable insights on integrating technical innovations with consumer-driven marketing. My mission is to empower brands through cutting-edge product development and strategic market positioning. Starting as a Scientist, my career has evolved into a passion for creating solutions that not only resonate with consumers but also strengthen brand integrity.With over 20 years of experience, I now serve as a Fractional Product Development and Brand Strategy Leader. I specialize in developing consumer-centric products that solve real-world problems. My expertise lies in translating complex technical innovations into business strategies that bridge the gap between product innovation and market success. I have extensive experience working with both domestic and international companies.Co-founding Auntie, a holistic perimenopause and menopause health brand, I’ve helped create a platform that empowers women through community, education, and high-performance products. I lead critical areas such as Product Quality & Innovation, Regulatory Compliance, Consumer Insights, Supply Chain Management, and Continuous Product Improvement. Additionally, I oversee customer service, manufacturing operations, and strategic negotiations with vendors to ensure product excellence.In parallel, I founded Mfg2Retail, a resource for CPG brands, offering expertise, flexibility, and cost-effectiveness. Through Mfg2Retail, I provide strategic leadership in both marketing and product development, connecting consumer insights with manufacturing and market strategies to launch innovative, customer-centric products. I simplify complex technical information for brands and manufacturers, guiding teams from concept to commercialization while collaborating with cross-functional teams to ensure seamless product development and market entry.I enable companies to unlock their full potential by driving innovation and ensuring that every business decision aligns with their brand values. My clients’ challenges become my passion, and through navigating product development complexities, I spark innovation and fuel brand growth.Recognized for my work, I was honored with the 2019 Top Women in Store Brands Innovation Award, a reflection of my dedication to innovation and impactful strategy.