Bibliophile | Marketing Enthusiast | ThinkerWorking as a Category Manager at Flipkart.In the past I had worked with CASIO India company as an Assistant Manager in the marketing team. My role was to be at the forefront of the key KPI of the assigned category. Brand management, campaign planning, Social media marketing, budget planning and campaign analysis were some of the aspects of my profile.Before Casio, I was associated with KAZO fashion retail as a management trainee.In KAZO, I got the opportunity to work on online marketing, CRM, ATL&BTL strategy, media planning and buying. As CRM is multidisciplinary, I took up issues that were cross functional and successfully converted consumer issues into parameters for customer satisfaction. NPS, CSAT, CLTV and other key parameters were some of the ways that have helped in quantifying the hard-to-measure marketing ROI.In my B-school days I did summer internship with CASIO in the EMI category and then I did a second internship with Fatcherry International, an E-commerce platform. Before Joining MICA I was with PHILIPS india Ltd. MICA has been a great experience for me. It has changed my perspective towards life and made me a better person. Marketing for me has been more than just a discipline of education. It has taught me how to understand the consumer's psyche and develop value propositions which are a win-win for both the consumer as well as the brand.I have worked in the domains of branding(for Fatcherry and for Godrej Agrovet), designing IMC(for CASIO and Fatcherry International), content creation, social media marketing(for Baazkart) and digital marketing(for Fatcherry International).