Robin Cox Email & Phone Number

Rocky Mount, Nc, Us

Rocky Mount, North Carolina Area

Director of the city’s brand and marketing campaigns including developing advertising and marketing materials, proposals, reports, etc., utilizing photographs, graphic design, video production, and content management skills. Oversee a communications and marketing budget exceeding $150,000. Manage content creation and design of two bi-weekly newsletters for over 3,500 internal and external stakeholders. • Orchestrated five commercials that aired on the #1-rated TV station in Raleigh with viewership above 400,000 households that introduced the city’s new brand and increased its positive reputation. • Organized and produced a sold out, 5,000 person, $125,000 production for the grand opening of a $44.5 million event center featuring George Clinton and Parliament Funkadelic.• Improved employee morale by creating and directing the Our City at Work Campaign during the pandemic. The six-week campaign garnered over 70,000 engagements on social media, more than 58,0000 weekly billboard impressions, and led to the creation of a quarterly employee recognition program. • Increased external newsletter readership 20%, and employee YouTube subscribers 40%, through improved coordination of media campaigns and employee outreach.• Senior Website Administrator for rockymountnc.gov, a website with over 50,000 unique page views and two microsites, downtownrockymount.com and imperialcentre.org.• Manage crisis communications during major events as a member of the Emergency Operations Team. • Supervise a contracted graphic designer and department intern.

Nashville, Nc

Managed the school system’s social media content as well as graphic design creation. Coordinated internal and public district-wide events for students, faculty, and stakeholders. Produced/executive produced TV shows for NRMPS-TV, the school system’s PEG channel. Created press releases, news articles, photography, graphics, and prompt emergency messages. Mentored students in media creation, film production, and public presentation. • Directed signature retirement and student recognition events attended by over 600 stakeholders.• Expanded social media audiences 45% on multiple platforms by placing several posts per day, and by promoting the platforms through digital communication, in-person events, and school communication.• Produced/executive produced over 30 shows for NRMPS-TV including Ask the Supt, a studio-based show where students engaged district leadership such as the superintendent.

Carterville, Il

Producer and editor for several award-winning promotions and features including a two-hour morning show, proof of performance shows, public service announcements, sweeps promos, and sports promos. Managed the floor crew, ran cameras, and edited footage. Raised awareness of community events in part by collaborating with local celebrities such as the minor league baseball organization. • Earned the station’s first-ever Station of the Year award three years in a row by writing, producing, and editing the state-wide competition proof of performance features. • Spearheaded the station’s month-long food drive that delivered 4,000 pounds of food to 22 food pantries in 13 counties and raised over $45,000 during a nation-wide recession.

M.A., Communications

B.A., Religion