Managing the Central European (DACH & Benelux) SMB sales team for Pleo with 9 talented Account Executives (AEs). Achievements 2024:- Q2: highest Net Addition performance of Sales Managers in Pleo (172%)- Q1: 3rd highest Net Addition performance of Sales Managers in Pleo (126%)

Achievements 2023:- Highest performing team in Pleo for NewBusiness in Q4- Net Addition 2023 = 105%- Increased ASP by 52% (while slightly growing the win rate)- Helped build the DACH SDR team with 7 SDRsAchievements 2022:- Grew the team from 4 to 8 AEs- Q4 performance = 108%Leading the D/A/CH SMB Sales team with 8 highly talented Account Executives and Account Managers, supported by a team of 7 SDRs and a great Marketing team. We own and develop all new and existing (app. 2.5k) SMB customers for Pleo in the DACH region.

Responsible for our B2B Sales and Marketing team. We create value beyond lighting with IoT solutions for the most prominent Retail customers in D/A/CH.Managed a team of 5 Key Account Managers, 1 System Architect and 1 Marketing Manager.

Responsible for developing the segment strategy and execution plans in alignment with the commercial leaders.- Promoting and driving customer awareness and traction in collaboration with Marketing activation.- Developing and running lead generation campaigns.- Driving thought leadership on connected lighting/IoT and brand preference in relevant ecosystems.- Ensuring adoption of value-based pricing mindset and tools.- Providing feedback to the engineering teams on market dynamics, customer needs and competition insights to improve our offers

Responsible for co-developing and executing a new G2M strategy for the Professional Sports industry. Positioning Philips Lighting/Signify as the market leader providing venues with smart, flexible lighting solutions that delivers great fan experiences and supports new business opportunities.

Establishing new business relationships with the production units of Nestlé Deutschland, Procter&Gamble Deutschland and Harry Brot.