• Design and implementation of the marketing strategy.• Design a new brand image of the company.• Manage the marketing communication mix.• Plan the advertising strategy of the company.• Design and production of the company´s catalogues and all the sales literature.• Creation, implementation and integration of sales promotion campaigns.• Coordination a team of business development managers.• Market research and analyzing and keeping track of the competition.• Development and management of an ecommerce website.• Managing content management systems (CMS)• Creating web content including on site / off site SEO, PPC and search engine marketing (SEM)• Keyword research & web traffic analysis (Google analytics, Webmaster tools)• Marketing email campaigns• Supervising the visual image of the stores.• In store promotions and point of sale communications.• Product management.

• Define and develop the marketing strategy through the 4 P´s of the marketing mix.• Managing 3 brands with a total of 47 products in 6 different product categories.• Analysis of consumer markets.• Identifying and analyzing competitors.• Design a new brand strategy.• Product strategy and management (product life cycle, screening new product ideas, concept development and testing, commercialization and launching the new product).• Developing new products and designing UK market offerings. • Rebrand the entire product line.• Design and development of all the branding and communication tools (catalogues, leaflets, P.O.S.) with the use of Indesign and Photoshop• Design and develop a much needed corporate website.• Design of all the company´s packaging, including the product´s labels.• Plan the advertising strategy.• Digital marketing, Google Adwords campaigns• Creation and management of all the social media accounts: Facebook, Twitter and Linkedin.• Plan and deliver external exhibitions and events.• Reporting directly to the M.D.• Confident and comfortable dealing with suppliers.• Experience in CMS Websites in terms of adding content and marketing design.

My principle duties were defining and implementing marketing strategies for a diverse range of clients, both on line and off line (TV, magazines, brochures, etc.) I also analysed the impact of these marketing actions.

Responsibilities included managing client case from all over Europe in all stages of negotiations. Also developed brand and marketing strategies etc.

Under the marketing director I assisted in designing the marketing strategy which included establishing the communication plan, trade marketing and the design of advertising campaigns. I also participated in organizing A-list events. Targeting and securing new clients and maintaining excellent relationships with advertisers (Christian Dior, Armani, Ritz, Mercedes Benz,etc.) media and advertising agencies