Oversee all creative aspects for Mac|Life magazine. In addition to designing the cover and cover packages, I am responsible for the continuity of an elegant reading experience for the customer, through the use of simple yet strong branding, a clear, airy, straightforward presentation of art and edit, and an emphasis on photographs and visuals displayed directly and without clutter. The focus is to create concepts and designs that incorporate both a lifestyle and service components for the reader. I assign and art direct all feature and cover shoots, while working closely with photographers to create striking results. The most important aspect of the job is scheduling and managing content flow to meet deadlines for a monthly magazine working with tight budgets and resources. I also work closely with sales and marketing teams to ensure the brand’s integrity is not compromised when working with outside designers. I manage my associate AD designer, and various contract designers when needed.

Founded UDL to maximize creative potential by combining the professional structure of a design studio with the experimental nature of an artist collaborative. Created an environment of innovation, working closely with client contacts and the design team to produce impactful work efficiently and effectively. Clients include BattleBots, Cool Systems, CURB Records, DX Engineering, Gomberg Fredrikson & Associates, Hewlett Packard, Levi Strauss & Co., Lucasfilm Ltd., Mammoth Records, MCA Records, Metro Films, Signatures Network, Valiant Films, Wells Fargo Bank, WineryExchange, Winterland Productions, Firewood, The Nicole Brown Simpson Foundation and Eva Ein Skincare.