• Planned, implemented, and directed all marketing activities for two franchised salon concepts with 45 locations across Nebraska, Iowa and South Dakota.• Monitored and tracked monthly sales using key performance indicators to identify areas of opportunity and determine promotional sales outcome.• Monitored market trends and competitor activity to ensure high campaign ROI, customer retention and new customer acquisition.• Creation of marketing materials, including in-salon marketing collateral, direct mail campaigns, recruiting brochures, social media content etc.• Produced and managed cost effective employee incentive programs and contests to promote employee engagement and increase sales.• Implemented and managed community outreach projects to grow brand presence and awareness in community and responded to donation requests.• Managed corporate advertising budget.

• Developed annual sales and marketing calendar to outline promotional sale and marketing initiatives aligned with company sales goals.• Negotiated special pricing and discount terms with multiple vendors and distributors to maintain GP% while supporting annual and monthly retail sales promotions.• Partnered with key vendors to develop annual vendor focus program.• Coordinated vendor education and continuing education classes.• Planned semi-annual managers meetings and advanced training. Made travel arrangements, sourced motivational industry speakers, created presentations etc• Managed master inventory list of 2000+ skus.• Published monthly salon publication “In the Know” to stream line communication of all upcoming promotions, marketing initiatives, salon contests, price changes etc to salon management team.• Created Salon Threadz, a branded line of apparel and accessories for employees. Design, sourced and published product catalog.• Lead creative planning team for The Gala - a two day educational and celebratory event.• Managed company rebate program

• Lead, motivated, and trained team of 40+ professionals.• Responsible for hiring and training new team members, conducted regular employee performance reviews and assisted with employee termination.• Conducted monthly team meetings and coordinated regular vendor education and continuing education classes.• Implemented a performance based employee coaching program that increased productivity and sales by motivating service providers to strive to work to their full potential.• Created ongoing in-house promotions and activities to stimulate sales, staff and customers. • Inventoried and ordered all merchandise, including retail and back bar supplies.• Developed and maintained relationships with key vendors. • Ensured facility and staff were up to date and in line with State regulations.• Assisted with the creation and launch of La Dolce Vita Spa.

• Trained newly hired support staff team members on salon services, retail product lines and all spa software necessary to perform daily functions.• Developed and implemented customer service training concepts and policies.• Implemented a clearly established opening and closing procedure.• Managed and resolved escalated customer service issues in accordance to company policy.• Recorded cash flow, prepared bank deposits, generated statements and ensured that the cash drawer was balanced at the end of the day.

• Greeted and checked in guests for spa appointments.• Scheduled client appointments and spa packages with a focus on up-selling additional services to meet their needs.• Anticipated, identified, and ensured customer needs were being met in the best possible way.