Robin Driver Email & Phone Number

Rochester, New York, United States

Responsible for managing day-to-day activities of event services team ensuring quality events from inception to event execution; providing point of contact for escalation of issues ensuring they are brought to resolution; developing an event services strategy ensuring maximum profitability, and using consistent best practices across all sites. Coach, develop, and mentor direct reports to achieve quality performance while continuing to develop personal management skills necessary to lead staff and handle unique management challenges.

SUMMARY: Oversaw the success of InterCall’s largest Event Services client – IBM (accountable for more than half the event services revenue). Single point of contact ensuring quality delivery of services and prompt resolution of all client issues. CLIENT SUCCESS- Business growth is the most concrete proof of client satisfaction with a product and its accompanying service. IBM-driven Event Services revenue grew more then 6-fold from $700K in 2010 to $4.5M in 2014.- Oversaw and monitored all IBM projects (full- and self-serve), including assignment of engagement manager, sales- to- service handoff and interfaces with various agencies (e.g. translation, video production)- Primary point of escalation for all project issues (platform, process, people) - Implemented best practices allowing both IBM clients and InterCall operations to leverage “lessons learned” across hundreds of IBM projects.MENTORED & MONITORED SELF SERVICE- Helped IBM establish a self-service center of competency (CoC) in Bangalore in 2012- Oversaw and assumed full responsibility for the success of every CoC project in the same manner as InterCall's fully managed events. LEVERAGED TECHNICAL PLATFORM EXPERTISE TO DEMONSTRATE BUSINESS VALUE- Developed and demonstrated innovative approaches to solving IBM business problems - Provided technical guidance and leadership to Sales (to help gain new business) and Services (to ensure successful client engagements)LIAISON with R&D- Ensured key IBM requirements were addressed in product roadmap- Drove significant platform enhancements in support of IBM (e.g. media wall presentation; personalization of content based on prior consumption)- Resolved platform issues in the most timely manner

Marketing Communications. 18 months on assignment in Belgium, working with a 100-person global development team as the marketing focal point for a new IBM product, Insurance Application Architecture (IAA). Grew customer base from 40 to over 200 insurers. Demand Generation. Pioneered idea to create a year-round, virtual insurance briefing center which ultimately led to the creation of the current IBM Digital Event Center consisting of hundreds of virtual event and briefing centers spanning all of IBM’s business areas. Channel Enablement. Implemented a Solution and Business Partner Sales Play initiative across the IBM Financial Services Sector to improve the effectiveness of IBM sellers. Considered a IBM best practice, the approach was adopted by Government, Healthcare, Retail and Telco.Industry Models Advisory Group (IMAG). Initiated this not-for-profit association (1000+ members) dedicated to helping business and IT professionals advance model-driven solutions based on IBM's Industry Models; served as their trusted business manager for 10+ years, establishing strong relationships with key IT decision makers at steering committee member companies including State Farm, USAA, Nationwide, Bank of Montreal and ING. Event Planning. Event project manager on numerous events including BAI Retail Delivery, ACORD/LOMA and IBM Financial Services Solutions Symposium (FS3). Managed FS3 event concept, financial plan, all vendor negotiations (hotel venue, entertainment, transportation, creative agency), messaging, promotion campaign, sponsor and speaker recruiting, and audience generation.

Upstate Ny

Developed Upstate New York territory for EMC Corp. spanning from Buffalo to Albany, NY. EMC at this time was an upstart aggressively pushing into a storage marketplace dominated by IBM; their sales people were referred to as the “Pit bulls of sellers." Established several new, multi-million dollar EMC accounts (Paychex, M&T Bank, Rochester Tel, etc.)

Manhattan, Ny And Rochester, Ny

- Lead IBM sales responsibility for Xerox Corporation in Rochester, NY from ’91 – ’94. Mainframe and storage sales. Multiple IBM one hundred percent club awards.- Lead IBM sales responsibilities for several growth insurance accounts in Manhattan, NY from ’88-’91. Grew territory revenue more than tenfold. Multiple sales leadership awards including Eagle Award, Golden Circle, Marketing Director of the One Hundred Percent Club and President of Sales School.