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Experienced Senior Marketer passionate about AdTech and Retail Media with a demonstrated history of working in the marketing and advertising industry. Skilled in AdTech, Marketing, Retail Media, Shopper Marketing, Digital Strategy, SaaS sales and management, Business Planning, Operations Management, Sales and Management. Strong operations professional graduated from Braintree College of Further Education.
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Managing DirectorTheshopper.Agency Mar 2022 - PresentLondon, England, United KingdomThe Shopper Agency has shopper marketing and retail media running through it’s veins, with a twist, as every recommendation we give starts with expert insight, from our repository of 10,000+ omnichannel campaigns, and uses our unique Adtech platform, BASE, to manage, plan and evaluate each and every proposal.We plan and buy across all retail media, including Citrus Ads, Criteo and Amazon, and ensure our clients potential ROI is maximised by utilising our Benchmark app, using our thousands of historical campaigns, to predict which retail media channels they should be using.
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Chief Operating OfficerResult Marketing Group May 2016 - Feb 2022London, United KingdomResponsibility for the operational running of RMG's global business which includes client services, business development and our bespoke SaaS retail media platform. My role incorporates regular visits to our clients head offices and supporting the country directors with strategy and development.RMG are an independent marketing agency with over 30 years experience creating solutions for some of the world's biggest brands across the globe. We help retailers and brands achieve 'best in class' results in a range of disciplines including retail media integrated campaign planning, SaaS platforms, idea generation, media commercialisation, shopper marketing design, build and activation.Our client list includes Morrisons, Woolworths, Countdown, McColls and Gala Bingo. -
Group Marketing DirectorRetail Marketing International Apr 2014 - Apr 2016London, United KingdomCompany Director with responsibilities including all group marketing, PR, new business and member of the Executive Board. This included the marketing of BASE, RMI's SaaS retail media platform which enables retailers, brands and agencies to gain insight, to create, plan, activate and review in-store and digital campaigns and to hyper-locally target consumers.Worked with Co-op, Sainsbury’s/I2C, Tesco/Dunnhumby, Spar, the top 250 FMCG brands in the UK and headed up joint venture with the Dentsu Group, primarily in the US, working with Carat and P&G & Staples, MKTG, Diageo, McGarry Bowen and Kraft, Posterscope and iProspect. -
Business DirectorPublicis Chemistry Sep 2013 - Apr 2014London, United KingdomBusiness Director on Argos account - led new business pitch to win the business. -
Commercial DirectorPublicis Blueprint Jun 2009 - Sep 2013Commercial Director for Publicis Blueprint with responsibility for all agency commercial P&L, new business which included winning Vue Cinemas, EE and Heathrow and management of the Asda account. -
Sales DirectorRiver Publishing Nov 2001 - May 2009Responsible for commercial team across 14 titles incl. Sunday Times Travel Magazine, Honda’s Dream, Harrods, Hampton’s, Healthy, Dare, Virgin Hotline and WeightWatchers.Member of Senior Management Board reporting directly to the shareholders with responsibility for all financials, budgeting, cost control, recruitment and training. Also launched Digital Division and part of New Business team pitch team. -
Group HeadNews Uk Oct 1990 - Oct 2001Group Head of Display Advertising including creative solutions across print, digital and experiential. Winner of the 1997 News UK ‘Group Head of the Year’.
Robin Drysdale Skills
Robin Drysdale Education Details
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Braintree College Of Further EducationA Levels - Pure Maths, Applied Maths & Physics -
Gilberd Grammar School
Frequently Asked Questions about Robin Drysdale
What company does Robin Drysdale work for?
Robin Drysdale works for Theshopper.agency
What is Robin Drysdale's role at the current company?
Robin Drysdale's current role is Managing Director at TheSHOPPER.agency.
What is Robin Drysdale's email address?
Robin Drysdale's email address is ro****@****s.co.uk
What is Robin Drysdale's direct phone number?
Robin Drysdale's direct phone number is +4478413*****
What schools did Robin Drysdale attend?
Robin Drysdale attended Braintree College Of Further Education, Gilberd Grammar School.
What skills is Robin Drysdale known for?
Robin Drysdale has skills like Advertising, Publishing, Digital Marketing, Online Advertising, Magazines, Marketing Communications, Sales, New Business Development, Digital Media, Digital Strategy, Marketing Strategy, Management.
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Robin Drysdale
Los Angeles, Ca -
Robin Drysdale
Los Angeles, Ca6gmail.com, uchastings.edu, uchastings.edu, gmail.com, yahoo.com, kaneandfinkel.com5 +141553XXXXX
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