Robin Du Email & Phone Number

Suzhou, Jiangsu

yeedi RVC Product Line-Understand the company's product strategy and maintain the company’s product roadmap, which is including global market analysis, product pricing, channels selection, product combination tactics and global products launching plan.-Based on the ECOVACS global product roadmap, main marketing strategy and marketing budgets, through market analysis and user insight research ,output corresponding product market ideas, concepts, KSPs, FABE, STP marketing strategy and related features scenarios to domestic and overseas GTM/Marketing Team.-Analysis global market environment, consumers’ insight, competitors and place structures to confirm every product’s pricing and position in roadmap(4P) that is matching suitable sales strategy(4PS).-Based on the Market/Consumers demand analysis and product feasibility study to prove MRD, PRD, Message House and promotion plan to Sales and Market Team.-Accurately forecast the market sales and balance the production to have a good turnover and ensure products are not out of stock in the life cycle.-Follow up new product launching and improve product marketing operations.-Responsible for ECOVACS HOME App information architecture and software functions’ prototype design, promoting the work of UI, GUI, App development, testing, big data management and other related works.-Ensure the progress and quality of App implementation stage, and reasonably formulate the OTA plan of APP products.

中国 上海

Data analysis for global smart home market and benchmark companies research to provide smart home strategy for ExB Asia Team combined with their advantages and the market development which is suitable for Best Buy 2020 -New Blue Plan. This is an international college enterprise lab project, which is completed with students from University of Minnesota in the Unites States and IE Business School in Spain.

Shanghai ,China

-Responsible for the Educational Block Robotics R&D (including hardwares and sensors) and Scratch Programming App as well as related work of overseas localization and market development.-Follow up the new product design and development work from product concept to mass production, and continuously optimize the product experience with background big data and user feedback.-Responsible for iOS&Android System Scratch and C-Language Programming App's architecture and UI design and improve the user retention and activity rate of App.-Main Customers: B2B education (such as Shanghai Qibao primary school, Shanghai Wellington International School), B2C (JD, TMALL, Amazon, Hobbico, Hamleys, etc.) and Abilix Training Centers at home and abroad.

Shenzhen,China

-Responsible for 3C product purchasing and marketing management like Digital Speakers, Earphones, X-BOX/PS4 and other Smart Hardwares (Main cooperate partners such as Huawei/Samsung/Sony/Beats/JBL/Harman Kardon/Parrot/DJI, etc.).-Main purchasing works such as annual contract negotiation, new product introduction, sales forecast management, purchasing plan and product promotion in retail, product display and user experience to formulate off-line product marketing plan which is suitable for SUNDAN.-Manage the product inventory structure of stores and warehouses, control the general out-of-stock rate below 2% through the analysis of sales data and turnover data, especially new products.-Optimizing the product selection and structure to improve the utilization rate of company funds.-Assist the Chief Purchasing Officer in build the company's purchasing strategy and global sourcing related works.-Sales of 3C 2014 was increasing 35% compared with 2013, especially smart hardwares, which was increasing 82% compared with 2013 same time .

Master Of Business Administration - Mba, Full-Time Operations Management, Rank：5%

上海市优秀毕业生

Bachelor Of Science (Bs), Biology, General, Gpa 3.8

Activities and Societies: VP of Creation Association in BNUMajoring in Life Science and have the strong ability in logic analysis.