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Results-driven individual with deep data and analytics expertise and in-depth knowledge of the business processes, and information needs in the health care industry, who is passionate about solving the challenges in the healthcare domain. As a trusted advisor for key decision makers, offers extensive leadership and experience in defining and launching analytics & patient engagement products, with a proven ability to collaborate across cross functional teams. Creates and thrives in a company culture where innovation, creative leadership, and calculated risk taking are valued. Exceptional career noted for Product Management capabilities with success in envisioning, designing, developing, and bringing to market healthcare analytics products. Adept at defining value proposition for customer segments, validating market fit, establishing product vision and strategy, designing features and functions, leading cross functional teams consisting of product management, data science, engineering & operations resources to bring products to market. Data and Analytics expertise in the data, analytical capabilities and business processes required for supporting high performing provider and payer organizations; including Risk Adjustment, Shared Savings Models, Bundle Payment Models, Quality ( HEDIS, STARS, MSSP), Employer Group Reporting, Cost and Care Pattern Variation analysis, Provider Loyalty, Care Journey Mapping, Consumer Segmentation, Marketing ROI and Strategic Planning with a successful track record in implementing solutions across the payer-provider continuum leveraging enrollment, insurance plan & product, claims (837, 835), clinical (HL7 & FHIR), survey (HCAHP ) and psychographic data sets.Building and leading high performing cross-disciplinary teams focused on bringing to market, innovative analytics product and consulting services through collaboration with product management, data science, technology engineering, clinical and business development teams. Enabling successful sales process by framing business solutions that address customer needs, articulating value propositions for products and services and selling vision to C-suite with successful track record for helping close deals.
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Vice President Of Product ManagementDatmaChicago, Il, Us -
Vice President Of Product ManagementDatma Apr 2023 - PresentBeaverton, Oregon, Us -
Head Of Product - Vhp : Data & AnalyticsVerily Life Sciences Aug 2021 - May 2023Dallas, Texas, Us -
Senior Vice President Product ManagementHealthgrades Jan 2020 - Aug 2021Denver, Colorado, UsEntrusted with driving the transformation of the Healthgrade from a services to product focused organization by bringing together the intellectual property across the various Vestar acquisitions and driving revenue growth across the product portfolioProduct Management- Established the innovation framework and data infrastructure that enables product management, engineering and data science to collaborate and bring to market intellectual property that was previously offered as one of services into packaged product offerings with recurring revenue streams - Launched Mercury a new patient and provider engagement platform by integrating three Vestar acquisitions. Redesigned the Healthgrades CRM to create a Digital Front Door experience for health systems that enable real time activation of patients/consumers based on preferences and interactions (campaign and clinical ) with open API’s for integration with call center management functions and 3rd party digital applications.- Revitalized the Provider Relationship Management product line by rebuilding the provider directory to improve the accuracy and utility of the insights along with dashboards, workflows, interactive maps, designed with the distinct user personas and business needs in mind. Helped retain $2.7M existing business and grow the product revenue by 15% compared to previous year.Data and Analytics Expertise - Data Architecture to enable a de-coupled approach for continuous integration of insights into Provider and Patient records while enabling a consumption layer that is purpose specific for the products Marketing ROI : Methods for evaluating the effectiveness of healthcare marketing campaigns; incorporating concepts like control groups, behavioral based attribution algorithms and revenue assignment - Care Journey Analytics - Mapping the sequence of events associated with various care pathways to determine market dynamics and patient behavior around consumption of health care services -
Vice President Product ManagementEvariant Aug 2019 - Jan 2020Farmington, Ct, UsResponsible for defining the product roadmap, Go-to-market strategy, product delivery and sales enablement across the product portfolio. Instrumental in facilitating key investors Goldman Sachs, Lightspeed and HEP in orchestrating the sale of the company to Vestar Capital and Healthgrades.Product Management- Launched Evariant Business Planner-first of it kind analytics product that enables health systems to explore market opportunity for growth by combining consumer segmentation, predicted health care needs, observed healthcare consumption (claims) and physicians referral patterns. Started Beta product program across multiple clients and worked on training sales and solution engineering teams to build a pipeline of $8.5M new annual contracts.- Reorganized the product portfolio based on the Jobs-to-be-Done framework to enable Modular innovation and to co-exist with horizontal players like Salesforce. Adobe, Oracle in enterprise eco-systemsData and Analytics Expertise- Claims data sourcing and monetization approaches focused on sourcing claims data sets from clearing houses, payers and customers, to create longitudinal data sets that can be used to generate analytical insights forced on Physician practice patterns, health service utilization, market share etc Imputing market activity ( e.g occurrence of surgical events) and physician characteristics (e.g practicing specialities, referral patterns etc ) based on observation in the claims data -
Senior Director Of Product ManagementEvariant Aug 2018 - Aug 2019Farmington, Ct, Us -
Director Of Product ManagementGeneia May 2014 - Jul 2018In charge of planning and executing the product strategy for the integration and analytics modules focused on Employer Group reporting and Value Based Contracting products within the Geneia product portfolioProduct Management- Launched the Medical Expense Budget (MEB)- reporting product; that integrates risk adjusted patient panels, contracted payment schedules and HEDIS scores to determine the shared savings calculations at the provider and health system level. Implemented this solutions in collaboration with Capital BlueCross in Health Systems like Physician Alliance Ltd (Lancaster), Holy Spirit, Family Practice Physicians, St.Luke and PinnacleHealth- Lead the planning and execution of the provider engagement campaign to rollout the supplemental data collection capabilities to the providers within the Capital BlueCross network. The successful implementation of this effort helped Capital BlueCross achieve 2016 HEDIS rates greater than 95th percentile for the leading chronic conditions that were prevalent in the membership population.Sales enablement- Defined and rolled out the prospect/customer needs and data readiness assessment framework to enable the Geneia sales team to map customer readiness and needs to Geneia product capabilities and services during the sales cycle. - Instrumental in winning the first non Capital BlueCross contract with Excellus Health Plan. Played a critical role in defining and articulating a customers journey through the Value Based Contract lifecycle and how the Geneia products enable a successful risk sharing arrangement between providers & payers.
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Technical Director, Optum Government SolutionsOptum 2008 - May 2014Eden Prairie , Mn, UsRecruited to manage US and UK based consulting engagements focused on building and deploying analytics solutions. Lead various product management and consulting initiatives across the commercial and government solution verticals spanning the payer and provider markets. - Responsible for creating and launching the “Care Pattern Analyzer” product, a tool for engaging clinicians to reduce variations in care patterns. Identified the market needs, defined the features, created the user interface design to leverage the Symmetry Episode Treatment Grouper (ETG) outputs, conducted A/B testing with the user groups, driving and coordinated across the technology engineering and operations teams to ship the product and launched the product at the Optum Impact Intelligence User conference with the successful implementation at Sutter Health as the first customer. - Brought to market a patent solution for linking anonymized data sets to create longitudinal profiles of patients across data sets from different data sources with capability to apply privacy filters that take into account statistical de-identification techniques and policy based disclosure management. The solution is widely used within Optum to support various initiatives including the Optum Labs collaboration with Mayo Clinic , CMS and other partners to integrate and harmonize data sets for health services research - As the program director for Multi-Payer Claims Database (MPCD) program, a ground breaking partnership between Optum, and the U.S. Department of Health and Human Services’ (HHS), lead the effort to successfully create a comprehensive data infrastructure to address the priority topics identified by the Institute of Medicine (IOM) for Comparative Effectiveness Research (CER). -
PrincipalHewlett-Packard Formerly Knightsbridge Solutions Llc 2004 - Sep 2008Houston, Texas, UsJoined the firm as an associate consultant and was promoted through the ranks to a Principal consultant with responsibilities for requirements gathering, planning , establish roadmaps and supporting the technical build of the data integration and data delivery solutions across the health care vertical Client - Blue Cross Blue Shield Association (BCBSA) - Blue Health Intelligence (BHI) - Created the initial reporting solution for BHI that would allow participating plans to compare their cost and utilization performance against their peersClient - Blue Cross Blue Shield Association (BCBSA) - Federal Employees Program ( FEP)- Conducted current state assessment across the different business units including Clinical Affairs, Benefit Management, Pharmacy, & Actuaries, to understand their analytical needs and created the roadmap for building and deploying the data integration and analytics solutions needed for improving the health care experience for the federal employeesClient - Premier Inc : lead the requirements gathering effort for the re-design of the data integration capabilities for the Quality Focus product that integrates data from the hospital billing system to provide comparative performance measurement reports and benchmarks for hospitals -
Business & Quality AnalystVisibillity 2002 - 2004UsAs part of the software development team performed requirements gathering and quality assurance responsibilities associated with building a collaborative case management system that allowed insurance companies to manage the billing for their outside legal services
Robin E. Education Details
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Quinlan School Of Business, Loyola University ChicagoInformation Systems Management -
University Of KeralaPhysics
Frequently Asked Questions about Robin E.
What company does Robin E. work for?
Robin E. works for Datma
What is Robin E.'s role at the current company?
Robin E.'s current role is Vice President of Product Management.
What is Robin E.'s email address?
Robin E.'s email address is ro****@****ail.com
What schools did Robin E. attend?
Robin E. attended Quinlan School Of Business, Loyola University Chicago, University Of Kerala.
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