Managing Director l E-commerce I Problem solver l Marketplace l FinTech l Project Management l Startup l International Ops l scaling up business | P&L l Market & Customer Acquisition I AI I Digital Transformation l AppWith over 18 years of dynamic experience in eCommerce and startup ecosystems, I am a seasoned professional dedicated to driving growth and scaling businesses to new heights. My career has been marked by a proven ability to build brands and lead projects that achieve exceptional success.I’ve had the privilege of helping over 10 startup brands and established eCommerce companies achieve transformative results through strategic brand development, innovative project management, and effective team leadership.My career highlights include leading teams of over 300 professionals and managing diverse e-commerce operations. I’ve worked within an $18 billion market, serving a user base of 350 million, and have successfully scaled businesses from 20 million to 120 millionMy role encompasses designing and implementing the commercial and operational strategy to ensure the business achieves its profitable growth targets. I spearhead the company's strategic initiatives, ensuring alignment across all business units and departments with these objectives.I drive the e-commerce growth strategy for both B2B and B2C sectors, focusing on productivity and ongoing process enhancements. This includes planning, organizing, and leading daily operations to surpass customer expectations. My responsibilities involve optimizing production, quality control, maintenance, inventory management, and shipping and receiving processes while reducing unnecessary costs.I am committed to providing an exceptional customer experience by continuously refining our service and support. This includes enhancing our website and app to meet user needs and boost engagement.Additionally, I am responsible for motivating and developing the management team and staff. I bring expertise in operational efficiency and team engagement, setting high standards and performance goals.I oversee all staff, either directly or through Team Leaders/Managers, across various business areas, including Warehouse, Distribution and Logistics, Technical Sales, Customer Service, Digital/I.T., Finance and Administration, Procurement, and Human Resources.
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Director And GmWow VirDubai, Ae -
Director / Gm - Quick Commerce Marketplace / Similar To Talabat And InstashopWv Portal Nov 2023 - PresentDubai, United Arab EmiratesAs a Managing Director / GM of E-commerce, I developed and executed strategies to optimize our online Quick commerce stores and digital platforms, ensuring they supported profitability and operational efficiency. I made executive decisions to enhance existing frameworks and leveraged sales insights and market trends to drive growth. My role involved integrating innovative developments and best practices to keep our e-commerce operations competitive. Additionally, I monitored performance metrics to refine strategies and improve customer experience, - similar built the app & website Talabat and Instashop business model.2. Implemented a comprehensive e-commerce strategy that aligns with the overall business objectives.3. Managed the e-commerce team and provided leadership and guidance to ensure the successful delivery of e-commerce projects.4. Overseeing the management of the quick e-commerce app and website including the development of new features and functionality to improve customer experience and drive sales.5. Working with the marketing team to develop and execute e-commerce marketing campaigns to drive traffic and revenue.6. Collaborated with the merchandising team to ensure that the product assortment and pricing is optimized for online sales.7. Analyzed e-commerce performance metrics and used data-driven insights to identify areas of improvement and optimisation performance.8. Ensured that the e-commerce platform was optimized for SEO and SEM and worked with the digital marketing team to drive traffic from organic and paid channels.9. Stay up to date with the latest e-commerce trends and technologies and evaluate their potential impact on the business.10. Maintained the relationships with investors, and stakeholders while securing funding and increasing stakeholder engagement.Excited to explore innovative projects and opportunities in e-commerce, fintech, omnichannel, Quick commerce - OPEN TO WORK
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Head Of E Commerce (B2C & B2B Portal) 3- 4B$Al Zaabi Group Jan 2023 - Dec 2023United Arab EmiratesOverall responsible for scaling up e-commerce activities to enhance website sales and improve customer experience. This includes managing P&L, project operations, growth business plans, website development, vendor management, digital marketing, cataloguing, sales, stock and order management, competitive analysis, customer service, geographical expansion, and product launches for mobile apps and websites.1. Scaled e-commerce operations, driving website and app sales and significantly improving the customer experience.2. Managed P&L, oversaw project operations, and executed growth business plans for both web and mobile platforms.3. Led the development of B2B and B2C e-commerce websites and mobile apps, ensuring seamless user experiences.4. Built and established a loyalty program and associated services that enhanced customer retention.5. Listed 25,000 products from over 500 top brands, expanding the product offering and increasing customer choices.6. Grew sales from zero to 20 million in transactions, while maintaining a cancellation rate of just 2%.7. Aligned e-commerce strategies with product roadmaps to ensure successful product launches and promotions.8. Collaborated with marketing teams to maintain consistent branding and messaging across all channels.9. Focused on enhancing the customer experience by gathering insights and optimizing the user journey.10. Leveraged data analytics tools to inform decisions and drive continuous operational improvements.11. Cultivated strong external partnerships with vendors and technology providers to ensure quality and innovation.12. Directed the tech team in delivering scalable, user-friendly websites and mobile apps that aligned with business goals. -
E-Commerce Country Head / CooSupplyvan.Com Dec 2020 - Dec 2022Dubai, United Arab EmiratesMENA's Largest E-commerce Marketplace Website Overall Responsible for E-commerce activity to increase website sales with better customer experience, and managing the P&L, Project, Operation & Growth Business plan, Website Development & Vendor management, Digital marketing, Cataloging, sales, Omni channel, stock & Order management, Competitive analysis, CS, geographical expansion, product launch.- Accelerated sales from 22% to 150% with 300% of order improvement & active customer acquisition.- Introduced the launch of the Mobile E-store Van Across the region for quick delivery- Improved site speed, better UI UX, Mobile optimised, accurate search results, Chatbot, sales CRM, & Automations 1. Tech Building and maintaining the E-commerce website, checkout, Gateway, UI UX, CRM, Stock, & Area of improvement, Magento, BigCommerce, Order Hive & Shopify.2. Leverage (internal and external) data, insights, and recommendations to continuously improve customer experience and drive channel performance. 2. Develop & implementing annual business & project plans to deliver on KPIs to maximize website sales. 3. Marketing: Implementing the business strategy, objectives, and goals in the stipulated time frame, Understanding online customer behavior. Running a PPC, Shopping, and SEO to acquire the maximum potential customer & Growth Management.4. Developing innovative marketing and sales programs, empowering the team to test & learn by measuring program effectiveness.5. Leading analysis of all programs and establish programs to drive continuous improvement.6. Responsible for 500 + Distributors, 100K Products, . 7. Direct Reporting to the CEO to discuss new areas of improvement & implementations, new market trends, competitive analysis, and 15+ department reports, etc. Operations - MIDDLE EAST, AFRICA, UK, EUROPE, INDIA -
E-Commerce Country Head / Director (Fashion & Electronics )Buykart Oct 2018 - Nov 2020Dubai, United Arab EmiratesFASHION E-COMMERCE WEBSITE A. Increase the sales from 40% to 92% growth, Streamline the checkout process, and prioritised the vendors.B. Onboarded 120 best wholesalers from 6 major categories with 1000+ Brands.C. Introduced 500K Drop shipping module Fashion products from Italy with a 60% of margin. D. Implemented Multiple Automation to reduce the paperwork. 1. Overall Responsible for E-commerce website activity of End to End website development, Sales, Project management, Operation, P&L, business plan, Website & Vendor management, Digital marketing strategies, Cataloging, sales, finance, procurement, inventory, Competitive analysis, order processing, customer support, geographical expansion management & product launch. 2. Develop & implementing annual business & project plans to deliver on KPIs to maximise website sales.3. Heading Digital marketing team for campaign strategy and growth management. 4. Building a relationship with e-Commerce suppliers, product pricing, category commission negotiation, privacy policy, payment terms & credit period, product return & damage or insurance, and product fulfillment option.5. Handling 14+ different departments and monitoring, areas of improvement for automation.6. Responsible for P&L and growth management, Customer and Market acquisition.7. Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.8. Reviewing the security of checkout pages and payment procedures.9. Creating promotional offers and checking to see that these are uploaded precisely reviewing copy and legal disclaimers to verify their accuracy. 10. Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.Products - 500k Fashion Products, (Clothing, Cosmetics, Shoes, Sunglasses, Perfume,) etc Brands - 1500 international brands Operations - UAE -
E-Commerce City Head, Paytmmall, Bank, Grocery (Alibaba Super App ) 18B$ Company, 300Mn UserPaytm Mall 2016 - 2018Bengaluru Area, IndiaIndia's largest e-commerce and fintech website, backed by the Alibaba Group, serves 300 million users and is valued at $18 billion. and it Has Paytm banking, e-commerce, Travel, entertainment, payments, bookings, trading verticals, with 30,000 employes Key Achievements - A. Established a nationwide distribution network, handling 15 million transactions and acquiring 400,000 customers. B. I achieved a 400% improvement in transaction volume during my tenure.C. Managed 150,000 transactions and orders each month.D. Maintained 96% market capture accuracy with 82% active merchants with 15+ locations Responsibilities:1. Oversaw all e-commerce and fintech operations from start to finish.2. Led the company’s online activities and optimized sales performance.3. Worked with key account brands to boost product sales, meeting KPI and KRA targets. 4. Developed operational strategies and business plans. Used strong analytical skills to enhance site features and customer experience.5. Managed the roadmap for successful project launches, ensuring deliverables met expectations.6. Collaborated closely with the CEO and Directors to set and achieve management vision and sales targets.7. Led and mentored a team across merchandising, online marketing, sales, logistics, and customer care.Details---Brands- Over 3,000Vertical - E-commerce & FinTechUsers: -300 millionCompany Valuation - $18 billionRegion - India -
E-Commerce ManagerAmazon 2015 - 2016India1. Controlled multiple brand accounts in Amazon Seller with the market aggregator with ZTLC lifestyle 2. Developing and implementing pricing strategies to remain competitive while maximizing profit margins 3. Continuously monitoring the performance of each account & ensuring weekly & monthly Growth.4. Enforced multiple SOPs to streamline the operation process and reduce customer complaints by 1%5. Introduced 60+ new brands to the online ecosystem to increase national-level branding and sales -
E-Commerce Head, - Pepperfry.Com,Askmebazaar,Askmepay, Askmegrocery,(4 B$, Astro Malaysia) Super AppAskme.Com 2009 - 2015Bengaluru, Karnataka, India1. Overall Responsible for e-commerce activity of website sales, Growth management operation, P&L, business plan, Website Development & Vendor management, Digital marketing & Growth, Cataloging, sales, Project management, procurement, and stock management. 2. Handling pepperfry.com, Askmebazaar.com eCommerce operations 3. Involving Every step of e-commerce website development from scratch Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business, 4. Responsible for business planning, content strategy, promotional campaigns, online marketing, website design, customer service, web analytics and web technologies, and vendor and logistics management.4. Creating annual marketing strategies and growth management -
Sales Marketing ManagerSam Publicity Jan 2005 - Aug 2009Greater Bengaluru Area1. Contacting potential clients to describe advertising opportunities across pan India with 120 brands and agencies. 2. Managed above-the-line (ATL) and below-the-line (BTL) advertising, including electronic media, FM radio, and print ads for 200 + Brands 3. Maintaining relationships with existing customer base through regularly scheduled visits, & conducting prospective calls to develop new business prospects Follow-up on leads and prospects phoned into the office. 4. Assisting the sales director or company Executives in implementing the company's marketing/sales goals
Robin G Francis Skills
Robin G Francis Education Details
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Pgdmm -
Strategic Management
Frequently Asked Questions about Robin G Francis
What company does Robin G Francis work for?
Robin G Francis works for Wow Vir
What is Robin G Francis's role at the current company?
Robin G Francis's current role is Director and GM.
What schools did Robin G Francis attend?
Robin G Francis attended University Of Mysore, Indian Institute Of Management Bangalore.
What skills is Robin G Francis known for?
Robin G Francis has skills like Leadership, Customer Experience, Team Building, E Commerce, Social Media, Hubspot, Ecommerce Head, Digital Payments, Online Sales Management, Account Management, Sales, Cold Calling.
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